1. 7 Pitching Habits for Highly Effective Startups
(Seed Round Edition)
Edith Yeung | @edithyeung | June 2016
2. Edith Yeung is a Partner at 500 Startups’ Mobile
Collective, focusing on investing in mobile apps and
consumer internet startups.
Before 500, Edith was the VP of marketing & business
development for Dolphin Browser. Dolphin Browser is a
Sequoia-backed mobile browser with over 150 million
installs worldwide. She also founded RightVentures -
seed stage investment firm focusing on mobile and
consumer internet companies. Prior, she led many
operation roles at Oracle, Siebel, AT&T, Symantec,
Telstra, Cisco, Autodesk, etc.
Edith
Yeung
|
@edithyeung
|
edith.co
3. How to get some $$$ from investors
Edith
Yeung
|
@edithyeung
|
edith.co
6. Habit 1 – Pitch to the Right
Investors
Don’t waste people’s time!
Edith
Yeung
|
@edithyeung
|
edith.co
7. Before pitching an investor…
• Research what stages (seed, Series A, B, C, etc),
check size, industries, categories, geography,
frequency the specific investors focus on
• Get warm intro from other investors (already invest
in you) or entrepreneurs they invest in
Edith
Yeung
|
@edithyeung
|
edith.co
8. Habit 2 – Pitch with Purpose
What is the one take away of my pitch?
Edith
Yeung
|
@edithyeung
|
edith.co
9.
10. Habit 3 – Pitch Your Story
Tell a short, relevant and personal story that
make you uniquely over qualify for creating
your startup.
Edith
Yeung
|
@edithyeung
|
edith.co
11.
12. Habit 4 – Pitch like a Pro
Why you and why now
Edith
Yeung
|
@edithyeung
|
edith.co
13. Please cover the following during
your pitch
• Traction, traction, traction
• Revenue
• User download
• User engagement
• Major signed partnerships
• Product demo (if you have it)
• Market size & target market
• Pain point
Edith
Yeung
|
@edithyeung
|
edith.co
• Product
• Team (team, investors, advisors)
• Technology
• Business model
• Monetization model
• Competition
• Market Trends
14. Habit 5 – Understand the Big
Picture
You are not the first one.
Edith
Yeung
|
@edithyeung
|
edith.co
16. Habit 6 – Always follow up
Within 24 hours…
Edith
Yeung
|
@edithyeung
|
edith.co
17. After the meeting…
Email follow up within 24 hours
• Thank them!
• Deck
• Current Traction
• Team
• Action items
• Your ask
• Ask for follow up meetings or phone calls
Edith
Yeung
|
@edithyeung
|
edith.co
18. Habit 7 – Show Passion &
Honesty
You’re a human billboard of your startup
Edith
Yeung
|
@edithyeung
|
edith.co
19. I will do whatever it takes and
fight to make this happen.
Edith
Yeung
|
@edithyeung
|
edith.co
20. 7 Pitching Habits for Highly Effective
Startups
• Habit 1 – Pitch to the Right Investors
• Habit 2 – Pitch with Purpose
• Habit 3 – Pitch Your Story
• Habit 4 – Pitch Like a Pro
• Habit 5 – Understand the Big Picture
• Habit 6 – Always Follow Up
• Habit 7 – Show Passion & Honesty