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Silicon Valley is Calling Wellington
Edith Yeung | @edithyeung | July 2016
Edith Yeung is a Partner at 500 Startups’ Mobile
Collective, focusing on investing in mobile apps and
consumer internet startups.
Before 500, Edith was the VP of marketing & business
development for Dolphin Browser. Dolphin Browser is a
Sequoia-backed mobile browser with over 150 million
installs worldwide. She also founded RightVentures -
seed stage investment firm focusing on mobile and
consumer internet companies. Prior, she led many
operation roles at Oracle, Siebel, AT&T, Symantec,
Telstra, Cisco, Autodesk, etc.
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	
  
/
Since July 20101,500+ investments2
500	
  Startups	
  Is	
  the	
  Most	
  Ac2ve	
  Seed	
  Investor	
  in	
  Silicon	
  
Valley	
  and	
  Aims	
  to	
  be	
  Largest	
  in	
  the	
  World1	
  
$250MM in AUM2
The various geographies highlighted in the map result from investments we have made across all 500 Startups funds.
1. The Silicon Valley Tech Venture Capital Almanac, Fall 2013 and TechCrunch Article May 5, 2015, “500 Startups Aims To Be The Largest VC Shop In The World” http://techcrunch.com/2015/05/05/500-startups-aims
-to-be-the-largest-vc-shop-in-the-world/
2. Approximated as of 11/17/2015 and includes the following 500 Startups funds: (a) 500 Startups, L.P. and 500 Startups-A, L.P. (together, “Fund I”), (b) 500 Startups II, L.P. and 500 Startups II-A, L.P. (together, “Fund
II”), (c) 500 Startups III, L.P. and 500 Startups III-A, L.P. (together, “Fund III”), (d) 500 Startups IV, L.P. and 500 Startups IV-A, L.P. (together, “Fund IV”), (e) 500 Startups Annex Fund, L.P. (“Annex”), (f) 500 Luchadore
s, L.P. (“Luchadores”), (g) 500 Durians, L.P. (“Durians”), (h) 500 Mobile Collective, L.P. (“Mobile Collective”, (i) 500 Kimchi, L.P. (“Kimchi”), (j) 500 TukTuks, L.P. (“TukTuks”), (k) 500 Startups JP, L.P. ("Japan”), (l) 500 I
stanbul, L.P. ("Istanbul”), and (m) 500 Nordics, L.P. (“Nordics”)
7 Hottest Technology Trends in
Silicon Valley
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	
  
Funding future is bright for …
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	
  
Trend 1 – Augmented Reality – Pokémon Go
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	
  
Nintendo’s Stock is Up 12.83% in 5 days
after the Pokémon Go launch
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	
  
Trend 2 – Virtual Reality
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	
  
2016 has thus far seen $1.3B invested
over 76 deals in the AR/VR space
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	
  
•  CBInsights - https://www.cbinsights.com/blog/augmented-virtual-reality-funding-
trends-q2-2016
Trend 3 – AI / Deep Learning
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	
  
Google’s AlphaGo: using machine learning to
master the ancient game of Go
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	
  
Over 25 AI startups raised funding in the
Q1 2016. Up 7x from Q1'11.
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	
  
•  CBInsights - https://www.cbinsights.com/blog/artificial-intelligence-startups-
q1-2016-funding/
Trend 4 – Mobile Live Streaming
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	
  
YY generated $957M in revenue in past 12
months
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	
  
Trend 5 – Driverless cars, drones, IoT, etc
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	
  •  CBInsights - https://www.cbinsights.com/blog/frontier-tech-startup-funding-
q1-2016/
$1.3B in funding invested in over 72
deals, Q1'16 turned out to be the second-
largest ever for frontier tech, in terms of
both deals and dollars.
Trend 6 – Messenger Bots for Apple,
Facebook, WeChat, Google, Telegram
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	
  
Trend 7 – Rise of Adblock Plus & No
Advertising Movement
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	
  
Content is King. Not Ads.
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	
  
I am staying away from…
•  Social network or platform. Be careful with any startups calling
themselves platforms.
•  Utility Apps. Mail & Carousel (acquired Dropbox) were both shut
down.
•  Browser. The world is dominated by big browser players.
•  Delivery & Transportation. Get ready to compete with Uber –
service delivery as a platform will come soon.
•  Gaming. Small studios will need to raise substantial capital to
acquire users.
•  Consumer Messaging. Whatsapp, WeChat, Facebook
Messenger, Viber, Snapchat – is there room for another messaging
app?
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	
  
How to get some $$$ from investors
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	
  
7 Pitching Habits for Highly
Effective Startups
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	
  
Habit 1 – Pitch to the Right
Investors
Don’t waste people’s time!
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	
  
Before pitching an investor…
•  Research what stages (seed, Series A, B, C, etc),
check size, industries, categories, geography,
frequency the specific investors focus on
•  Get warm intro from other investors (already invest
in you) or entrepreneurs they invest in
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	
  
Habit 2 – Pitch with Purpose
What is the one take away of my pitch?
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	
  
Habit 3 – Pitch Your Story
Tell a short, relevant and personal story that
make you uniquely over qualify for creating
your startup.
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	
  
Habit 4 – Pitch like a Pro
Why you and why now
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	
  
Please cover the following during
your pitch
•  Traction, traction, traction
•  Revenue
•  User download
•  User engagement
•  Major signed partnerships
•  Product demo (if you have it)
•  Market size & target market
•  Pain point
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	
  
•  Product
•  Team (team, investors, advisors)
•  Technology
•  Business model
•  Monetization model
•  Competition
•  Market Trends
Habit 5 – Understand the Big
Picture
You are not the first one.
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	
  
Know your competitors
Know your market
Know your market potential
Policy or legal environment
Habit 6 – Always follow up
Within 24 hours…
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	
  
After the meeting…
Email follow up within 24 hours
•  Thank them!
•  Deck
•  Current Traction
•  Team
•  Action items
•  Your ask
•  Ask for follow up meetings or phone calls
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	
  
Habit 7 – Show Passion &
Honesty
You’re a human billboard of your startup
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	
  
I will do whatever it takes and
fight to make this happen.
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	
  
7 Pitching Habits for Highly Effective
Startups	
  
•  Habit 1 – Pitch to the Right Investors
•  Habit 2 – Pitch with Purpose
•  Habit 3 – Pitch Your Story
•  Habit 4 – Pitch Like a Pro
•  Habit 5 – Understand the Big Picture
•  Habit 6 – Always Follow Up
•  Habit 7 – Show Passion & Honesty
Bonus Tip
2016 Buzzwords that Make Investors Drool
•  VR/ AR
•  AI
•  Deep Learning
•  Machine	
  learning	
  
•  Neural	
  networks	
  
•  Image	
  recogni<on	
  
•  NLP	
  
You can find my presentation at:
•  Deck http://www.edith.co/#blog
•  Email edith@500.co
•  Twitter @edithyeung
•  Newsletter http://www.edith.co/#newsletter
•  Slideshare http://www.slideshare.net/EdithYeung
Edith	
  Yeung	
  |	
  @edithyeung	
  |	
  edith.co	
  	
  

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Silicon valley is Calling Wellington 2016

  • 1. Silicon Valley is Calling Wellington Edith Yeung | @edithyeung | July 2016
  • 2. Edith Yeung is a Partner at 500 Startups’ Mobile Collective, focusing on investing in mobile apps and consumer internet startups. Before 500, Edith was the VP of marketing & business development for Dolphin Browser. Dolphin Browser is a Sequoia-backed mobile browser with over 150 million installs worldwide. She also founded RightVentures - seed stage investment firm focusing on mobile and consumer internet companies. Prior, she led many operation roles at Oracle, Siebel, AT&T, Symantec, Telstra, Cisco, Autodesk, etc. Edith  Yeung  |  @edithyeung  |  edith.co    
  • 3. / Since July 20101,500+ investments2 500  Startups  Is  the  Most  Ac2ve  Seed  Investor  in  Silicon   Valley  and  Aims  to  be  Largest  in  the  World1   $250MM in AUM2 The various geographies highlighted in the map result from investments we have made across all 500 Startups funds. 1. The Silicon Valley Tech Venture Capital Almanac, Fall 2013 and TechCrunch Article May 5, 2015, “500 Startups Aims To Be The Largest VC Shop In The World” http://techcrunch.com/2015/05/05/500-startups-aims -to-be-the-largest-vc-shop-in-the-world/ 2. Approximated as of 11/17/2015 and includes the following 500 Startups funds: (a) 500 Startups, L.P. and 500 Startups-A, L.P. (together, “Fund I”), (b) 500 Startups II, L.P. and 500 Startups II-A, L.P. (together, “Fund II”), (c) 500 Startups III, L.P. and 500 Startups III-A, L.P. (together, “Fund III”), (d) 500 Startups IV, L.P. and 500 Startups IV-A, L.P. (together, “Fund IV”), (e) 500 Startups Annex Fund, L.P. (“Annex”), (f) 500 Luchadore s, L.P. (“Luchadores”), (g) 500 Durians, L.P. (“Durians”), (h) 500 Mobile Collective, L.P. (“Mobile Collective”, (i) 500 Kimchi, L.P. (“Kimchi”), (j) 500 TukTuks, L.P. (“TukTuks”), (k) 500 Startups JP, L.P. ("Japan”), (l) 500 I stanbul, L.P. ("Istanbul”), and (m) 500 Nordics, L.P. (“Nordics”)
  • 4. 7 Hottest Technology Trends in Silicon Valley Edith  Yeung  |  @edithyeung  |  edith.co    
  • 5. Funding future is bright for … Edith  Yeung  |  @edithyeung  |  edith.co    
  • 6. Trend 1 – Augmented Reality – Pokémon Go Edith  Yeung  |  @edithyeung  |  edith.co    
  • 7. Nintendo’s Stock is Up 12.83% in 5 days after the Pokémon Go launch Edith  Yeung  |  @edithyeung  |  edith.co    
  • 8. Trend 2 – Virtual Reality Edith  Yeung  |  @edithyeung  |  edith.co    
  • 9. 2016 has thus far seen $1.3B invested over 76 deals in the AR/VR space Edith  Yeung  |  @edithyeung  |  edith.co     •  CBInsights - https://www.cbinsights.com/blog/augmented-virtual-reality-funding- trends-q2-2016
  • 10. Trend 3 – AI / Deep Learning Edith  Yeung  |  @edithyeung  |  edith.co    
  • 11. Google’s AlphaGo: using machine learning to master the ancient game of Go Edith  Yeung  |  @edithyeung  |  edith.co    
  • 12. Over 25 AI startups raised funding in the Q1 2016. Up 7x from Q1'11. Edith  Yeung  |  @edithyeung  |  edith.co     •  CBInsights - https://www.cbinsights.com/blog/artificial-intelligence-startups- q1-2016-funding/
  • 13. Trend 4 – Mobile Live Streaming Edith  Yeung  |  @edithyeung  |  edith.co    
  • 14. YY generated $957M in revenue in past 12 months Edith  Yeung  |  @edithyeung  |  edith.co    
  • 15. Trend 5 – Driverless cars, drones, IoT, etc Edith  Yeung  |  @edithyeung  |  edith.co    •  CBInsights - https://www.cbinsights.com/blog/frontier-tech-startup-funding- q1-2016/
  • 16. $1.3B in funding invested in over 72 deals, Q1'16 turned out to be the second- largest ever for frontier tech, in terms of both deals and dollars.
  • 17. Trend 6 – Messenger Bots for Apple, Facebook, WeChat, Google, Telegram Edith  Yeung  |  @edithyeung  |  edith.co    
  • 18. Trend 7 – Rise of Adblock Plus & No Advertising Movement Edith  Yeung  |  @edithyeung  |  edith.co    
  • 19. Content is King. Not Ads. Edith  Yeung  |  @edithyeung  |  edith.co    
  • 20. I am staying away from… •  Social network or platform. Be careful with any startups calling themselves platforms. •  Utility Apps. Mail & Carousel (acquired Dropbox) were both shut down. •  Browser. The world is dominated by big browser players. •  Delivery & Transportation. Get ready to compete with Uber – service delivery as a platform will come soon. •  Gaming. Small studios will need to raise substantial capital to acquire users. •  Consumer Messaging. Whatsapp, WeChat, Facebook Messenger, Viber, Snapchat – is there room for another messaging app? Edith  Yeung  |  @edithyeung  |  edith.co    
  • 21. How to get some $$$ from investors Edith  Yeung  |  @edithyeung  |  edith.co    
  • 22.
  • 23. 7 Pitching Habits for Highly Effective Startups Edith  Yeung  |  @edithyeung  |  edith.co    
  • 24. Habit 1 – Pitch to the Right Investors Don’t waste people’s time! Edith  Yeung  |  @edithyeung  |  edith.co    
  • 25. Before pitching an investor… •  Research what stages (seed, Series A, B, C, etc), check size, industries, categories, geography, frequency the specific investors focus on •  Get warm intro from other investors (already invest in you) or entrepreneurs they invest in Edith  Yeung  |  @edithyeung  |  edith.co    
  • 26. Habit 2 – Pitch with Purpose What is the one take away of my pitch? Edith  Yeung  |  @edithyeung  |  edith.co    
  • 27.
  • 28. Habit 3 – Pitch Your Story Tell a short, relevant and personal story that make you uniquely over qualify for creating your startup. Edith  Yeung  |  @edithyeung  |  edith.co    
  • 29.
  • 30. Habit 4 – Pitch like a Pro Why you and why now Edith  Yeung  |  @edithyeung  |  edith.co    
  • 31. Please cover the following during your pitch •  Traction, traction, traction •  Revenue •  User download •  User engagement •  Major signed partnerships •  Product demo (if you have it) •  Market size & target market •  Pain point Edith  Yeung  |  @edithyeung  |  edith.co     •  Product •  Team (team, investors, advisors) •  Technology •  Business model •  Monetization model •  Competition •  Market Trends
  • 32. Habit 5 – Understand the Big Picture You are not the first one. Edith  Yeung  |  @edithyeung  |  edith.co    
  • 33. Know your competitors Know your market Know your market potential Policy or legal environment
  • 34. Habit 6 – Always follow up Within 24 hours… Edith  Yeung  |  @edithyeung  |  edith.co    
  • 35. After the meeting… Email follow up within 24 hours •  Thank them! •  Deck •  Current Traction •  Team •  Action items •  Your ask •  Ask for follow up meetings or phone calls Edith  Yeung  |  @edithyeung  |  edith.co    
  • 36. Habit 7 – Show Passion & Honesty You’re a human billboard of your startup Edith  Yeung  |  @edithyeung  |  edith.co    
  • 37. I will do whatever it takes and fight to make this happen. Edith  Yeung  |  @edithyeung  |  edith.co    
  • 38. 7 Pitching Habits for Highly Effective Startups   •  Habit 1 – Pitch to the Right Investors •  Habit 2 – Pitch with Purpose •  Habit 3 – Pitch Your Story •  Habit 4 – Pitch Like a Pro •  Habit 5 – Understand the Big Picture •  Habit 6 – Always Follow Up •  Habit 7 – Show Passion & Honesty
  • 40. 2016 Buzzwords that Make Investors Drool •  VR/ AR •  AI •  Deep Learning •  Machine  learning   •  Neural  networks   •  Image  recogni<on   •  NLP  
  • 41. You can find my presentation at: •  Deck http://www.edith.co/#blog •  Email edith@500.co •  Twitter @edithyeung •  Newsletter http://www.edith.co/#newsletter •  Slideshare http://www.slideshare.net/EdithYeung Edith  Yeung  |  @edithyeung  |  edith.co