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1. Copyright © 2017, edureka and/or its affiliates. All rights reserved.
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2. What is On Page SEO?
What is Off-Page SEO?
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Parameters to compare
On Page vs Off-Page SEO

3. www.edureka.co/post-graduate/digital-marketing-certification

4. What is On Page SEO?
It refers to everything you can do on your website to help search
engines understand your site and improve the chances that you will
rank higher for your target keywords
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5. www.edureka.co/post-graduate/digital-marketing-certification

6. What is Off-
Page SEO?
This refers to all the actions you can take off from your
website to establish your authority and help boost your
site’s ranking
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7. www.edureka.co/post-graduate/digital-marketing-certification

8. Parameters to compare
Agenda Strategy
Goal More weight?
Results
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9. www.edureka.co/post-graduate/digital-marketing-certification

10. Agenda
On Page SEO Off-Page SEO
Describes any
changes made to
the website
Relates to SEO
practices that occur
outside the website
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11. Goal
On Page SEO Off-Page SEO
Drive relevant traffic Improve website’s
overall authority
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12. Strategy
On Page SEO Off-Page SEO
Research, best practices,
competitor analysis
Backlinks, affiliate,
social media
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13. More weight?
On Page SEO Off-Page SEO
On-Page is carried out
first
Follows the footsteps
of On-Page
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14. Result
On Page SEO Off-Page SEO
Slow process
Potentially fast
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15. www.edureka.co/post-graduate/digital-marketing-certification