What is Off-Page SEO? | Edureka

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Technology

• What is SEO?
• Different SEO Techniques
• Off-page SEO
• Importance
www.edureka.co/post-graduate/digital-marketing-certification
• Link and Non-link related Off-page factors
o Backlinks
• On-page vs Off-page SEO
• Benefits

What is SEO?
www.edureka.co/post-graduate/digital-marketing-certification

A SEO is the practice of increasing the quantity and quality of
traffic to your website through organic search engine
results..
What is SEO?
www.edureka.co/post-graduate/digital-marketing-certification

Different SEO techniques
www.edureka.co/post-graduate/digital-marketing-certification

Different SEO techniques
On-Page SEO
Off-Page SEO
Technical SEO
www.edureka.co/post-graduate/digital-marketing-certification

Different SEO techniques
On-Page SEO On-Page SEO is the practice of optimizing individual web pages
to rank higher on the SERPs and get more relevant traffic from the
search engines
www.edureka.co/post-graduate/digital-marketing-certification

Different SEO techniques
Off-Page SEO Off-Page SEO which deals with the actions that are performed
outside your website to improve your ranking on the SERPs
Social Media Presence Link Building
www.edureka.co/post-graduate/digital-marketing-certification

Importance
www.edureka.co/post-graduate/digital-marketing-certification

Importance
Links Link building
Proper website
visibility
Guest
blogging
www.edureka.co/post-graduate/digital-marketing-certification

Importance
Trustworthiness, relevant
Links
Page visibility
Backlink, social media
mention, blogging
www.edureka.co/post-graduate/digital-marketing-certification

Link and Non-link related Off-page factors
www.edureka.co/post-graduate/digital-marketing-certification

Link and Non-link related Off-page factors
Link-related Off-Page SEO
g
Natural Links
Manually Built Links
Self-Created Links
01
The linking site’s
popularity
02
The freshness of the
link
03
Proper usage of
anchor tags/texts
04
Authority of linking
domain and website
www.edureka.co/post-graduate/digital-marketing-certification

www.edureka.co/python
Backlinks
Inbound links or Incoming links. The link to an external website is called a backlink.
www.edureka.co/post-graduate/digital-marketing-certification

On Page vs Off-Page SEO
www.edureka.co/post-graduate/digital-marketing-certification

www.edureka.co/python
On Page vs Off-Page SEO
On Page SEO Off-Page SEO
Optimize content, meta tags, description, title
and every other element on the website
Involves activities that drive significant traffic,
awareness about your website and linking
Deals with Content marketing, keyword
optimization, page speed and so on
Deals with linking, Social media, backlink and
guest blogging
www.edureka.co/post-graduate/digital-marketing-certification

Benefits
www.edureka.co/post-graduate/digital-marketing-certification

Benefits
01
02
03
Increases Ranking
Wonderful Exposure
Increases PageRank
www.edureka.co/post-graduate/digital-marketing-certification

www.edureka.co/post-graduate/digital-marketing-certification

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Following the popularity of "Cloud Revolution: Exploring the New Wave of Serverless Spatial Data," we're thrilled to announce this much-anticipated encore webinar. In this sequel, we'll dive deeper into the Cloud-Native realm by uncovering practical applications and FME support for these new formats, including COGs, COPC, FlatGeoBuf, GeoParquet, STAC, and ZARR. Building on the foundation laid by industry leaders Michelle Roby of Radiant Earth and Chris Holmes of Planet in the first webinar, this second part offers an in-depth look at the real-world application and behind-the-scenes dynamics of these cutting-edge formats. We will spotlight specific use-cases and workflows, showcasing their efficiency and relevance in practical scenarios. Discover the vast possibilities each format holds, highlighted through detailed discussions and demonstrations. Our expert speakers will dissect the key aspects and provide critical takeaways for effective use, ensuring attendees leave with a thorough understanding of how to apply these formats in their own projects. Elevate your understanding of how FME supports these cutting-edge technologies, enhancing your ability to manage, share, and analyze spatial data. Whether you're building on knowledge from our initial session or are new to the serverless spatial data landscape, this webinar is your gateway to mastering cloud-native formats in your workflows.

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2. • What is SEO? • Different SEO Techniques • Off-page SEO • Importance www.edureka.co/post-graduate/digital-marketing-certification • Link and Non-link related Off-page factors o Backlinks • On-page vs Off-page SEO • Benefits

3. What is SEO? www.edureka.co/post-graduate/digital-marketing-certification

4. A SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.. What is SEO? www.edureka.co/post-graduate/digital-marketing-certification

5. Different SEO techniques www.edureka.co/post-graduate/digital-marketing-certification

6. Different SEO techniques On-Page SEO Off-Page SEO Technical SEO www.edureka.co/post-graduate/digital-marketing-certification

7. Different SEO techniques On-Page SEO On-Page SEO is the practice of optimizing individual web pages to rank higher on the SERPs and get more relevant traffic from the search engines www.edureka.co/post-graduate/digital-marketing-certification

8. Different SEO techniques Off-Page SEO Off-Page SEO which deals with the actions that are performed outside your website to improve your ranking on the SERPs Social Media Presence Link Building www.edureka.co/post-graduate/digital-marketing-certification

9. Importance www.edureka.co/post-graduate/digital-marketing-certification

10. Importance Links Link building Proper website visibility Guest blogging www.edureka.co/post-graduate/digital-marketing-certification

11. Importance Trustworthiness, relevant Links Page visibility Backlink, social media mention, blogging www.edureka.co/post-graduate/digital-marketing-certification

12. Link and Non-link related Off-page factors www.edureka.co/post-graduate/digital-marketing-certification

13. Link and Non-link related Off-page factors Link-related Off-Page SEO g Natural Links Manually Built Links Self-Created Links 01 The linking site’s popularity 02 The freshness of the link 03 Proper usage of anchor tags/texts 04 Authority of linking domain and website www.edureka.co/post-graduate/digital-marketing-certification

14. Link and Non-link related Off-page factors Non-Link-related Off-Page SEO Guest blogging Influencer marketing Social media marketing Linked and unlinked brand mentions www.edureka.co/post-graduate/digital-marketing-certification

15. www.edureka.co/python Backlinks Inbound links or Incoming links. The link to an external website is called a backlink. www.edureka.co/post-graduate/digital-marketing-certification

16. On Page vs Off-Page SEO www.edureka.co/post-graduate/digital-marketing-certification

17. www.edureka.co/python On Page vs Off-Page SEO On Page SEO Off-Page SEO Optimize content, meta tags, description, title and every other element on the website Involves activities that drive significant traffic, awareness about your website and linking Deals with Content marketing, keyword optimization, page speed and so on Deals with linking, Social media, backlink and guest blogging www.edureka.co/post-graduate/digital-marketing-certification

18. Benefits www.edureka.co/post-graduate/digital-marketing-certification

19. Benefits 01 02 03 Increases Ranking Wonderful Exposure Increases PageRank www.edureka.co/post-graduate/digital-marketing-certification

20. www.edureka.co/post-graduate/digital-marketing-certification

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