YouTube Link: https://youtu.be/o9rC7AdYkRo Edureka Digital Marketing Course (9 Months Online Program) with 100% Placement Guarantee by Edureka: https://www.edureka.co/post-graduate/... This Edureka "What is On-Page SEO" PPT will help you understand how to optimize the content present on the page, it's working, tricks and many more Follow us to never miss an update in the future. YouTube: https://www.youtube.com/user/edurekaIN Instagram: https://www.instagram.com/edureka_learning/ Facebook: https://www.facebook.com/edurekaIN/ Twitter: https://twitter.com/edurekain LinkedIn: https://www.linkedin.com/company/edureka Castbox: https://castbox.fm/networks/505?country=in

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• What is On-Page SEO?
• Importance
• What are the On-Page ranking factors?
• Proper insights about On-Page SEO
• Best Tricks and Practices
www.edureka.co/post-graduate/digital-marketing-certification

3. www.edureka.co/post-graduate/digital-marketing-certification
What is On-Page SEO?
www.edureka.co/post-graduate/digital-marketing-certification

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What is On-Page SEO?
A practice of optimizing individual webpages to rank
higher on the Search Engine Result Pages (SERPs)
Google accounted for close to
75% of all search traffic
67% of all clicks to go the top 5
organic search results.
93% of Google traffic is
based on HTTP sites.
36% of professionalists think
title tags are more important.
42% of SEO practices are carried
out by internal and external links.
www.edureka.co/post-graduate/digital-marketing-certification

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Importance
www.edureka.co/post-graduate/digital-marketing-certification

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Importance
With an estimate of 46 billion reaches across the globe, Digital Marketing is sliding
towards programmatic advertising and more than 85% of ads would be automated.
www.edureka.co/post-graduate/digital-marketing-certification

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What are the On-Page ranking factors?
www.edureka.co/post-graduate/digital-marketing-certification

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What are the On-Page ranking factors?
Title tags
It is always the text displayed on the SERPs which is a clickable header.
Why Title Tags?
Web Browser
Social media
network
SERP
Have the title tags
lengths checked
Don’t over add the
keywords in the SEO title
Always have a unique title
Add important keywords
at the beginning of the
title
Brandi your
business
www.edureka.co/post-graduate/digital-marketing-certification

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What are the On-Page ranking factors?
Header
Headers are used to drive more attention to
the topic you will be discussing. These are
basically used to highlight a topic
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What are the On-Page ranking factors?
Page Content Creating a very impressive content and adding out of the box ideas to
improvise your webpage
01
A minimum of 300-1200
words in the article
02
Try to use more images
in the content
03
Highlight the
subheadings
04
Linking is a must
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Proper insights about On-Page SEO
www.edureka.co/post-graduate/digital-marketing-certification

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Proper insights about On-Page SEO
Research
Keyword Analysis
www.edureka.co/post-graduate/digital-marketing-certification

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Best Tricks and Practices
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Best Tricks and Practices
Breadcrumbs
These help in minimizing the negative factors
that decrease the bounce rate of your website.
Breadcrumbs are the links that help you in tracking the path from the page that the
user is currently viewing.
www.edureka.co/post-graduate/digital-marketing-certification

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Best Tricks and Practices
Meta Tags
This holds an overview of what you want to convey to your customers or prospects
Meta description of any article you write looks like this.
Optimizing this with the target keyword is a task and
should be of a length ranging up to 155 characters.
www.edureka.co/post-graduate/digital-marketing-certification

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Best Tricks and Practices
Image and Alt text
images also tend to drive more traffic to your website.
An alt tag is very essential in the name of the image
All images should use appropriate alt tags
for the images
They are also good for accessibility
Use – (dash) between the words
www.edureka.co/post-graduate/digital-marketing-certification

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Best Practices
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Best Practices
01
02
03
Add your focus
keyword in the
beginning.
Always have a
unique title and
description.
Try to include your
keyword in the URL.
02
Optimize your sheet
loading speed.
03
Have corresponding
inbound and outbound
links.
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www.edureka.co/post-graduate/digital-marketing-certification