2. What is Marketing?
Marketing is putting the right product in the
right place, at the right price, at the right time.
Traditional 4Ps:
•Product/ Service: What is the most it can cost to provide,
and still be sold sufficiently profitably
•Place: Where do buyers look for your product or service?
•Price: How will your price compare with your competitors
•Promotion: Is there seasonality in the market?
5. The consumer Era
Started after World War II.
In this case, organizations began to create products
and services aimed at satisfying the customer's
needs.
This business philosophy of consumer orientation
holds that a business's first priority is to determine
what the customer wants. It suggests that it is better
to find out what the customer wants and offer that
product than to first make a product and then try to
sell it to somebody.
7. Market Strategy impact the
profit
Advertising: In the short term, ads generate
sales that impact profits. In the long term, they
build brand value, which allows higher pricing
and profitability.
8. Promotion
It can be a short-term strategic tool to address
particular problems such as overstocks or end-of-
line issues. In the long term, their impact on profit
is neutral or possibly negative.
9. Customer service
The key is to maximize customer satisfaction through
customer focus at all aspects of the purchase and
ownership experience. A successful strategy results in
high customer retention, lower customer acquisition costs
and higher profitability.
10. Quality ( Most important one)
It means meeting and exceeding customer expectations.
Advertising reinforces those expectations, and achieving
high levels of customer satisfaction consumes fewer
resources. These savings, combined with increased
volume from higher market share and better productivity,
result in higher profits.
11. Social media/ Digital
marketing
It is the process of gaining website traffic or
attention through social media sites.
The resulting electronic word of mouth
(eWoM) refers to any statement consumers
share via the Internet (e.g., web sites, social
networks, instant messages, news feeds) about
an event, product, service, brand or company.[
13. Why it is important to NBME?
NBME is a non-profit organization. Its
operating funding is limited when compare to
the for-profit organizations which means
NBME need more methods to attract the
funding and social media marketing strategy
is the most effective way to do this
nowadays.
14. Successful organization
The American Red Cross has been an early adopter
of social media that beginning with 2006. Most of
their clients, volunteers and staff mention the
contents were enthusiastic and supportive to the
public imagine of American Red Cross.
16. How to improve our social
media presence?
Make it a conversation, Get visual, Share the
load & have a plan and Become mobile.
17. Make it a conversation
Simply ask questions.
“ Posts that end with a question mark vs. a
period generate twice as many likes,
comments, and shares.”
18. Get visual
Attaching a photo or a video to our post,
especially our donors and community, is a
surefire way to lift engagement.
19. Share the load & have a
plan
The best tool for actually managing a team is
an editorial calendar.
20. Move into mobile era
Today, 47% of people access email via their
smartphones.
Newsletters of nonprofit and its websites are
the keys to online engagement and
fundraising.