Creative Brief of Tinned Foods

1. Assignment
Principles of
Marketing
Submit To:
Mam Tahira Umair
Submit By:
Alia SP13-MBT-A-OO7

2. Q1: List the names of store brands found in the following stores of Lahore
i. Metro ii. Makro iii. Hyperstar
Answer:
Brand name:
The world at Home
Everything for the office
Good quality clothing with a perfect fitting

3. Value brand across the core needs of food requirements for
Traders
Reliable quality standards, convenient packaging sizes and an
optimal price-performance ratio
Quality, comfort and professional hospitality with a consistent and
affordable high-class look
The Professional Kitchen Line - Buy professionally
Your reliable travel solution
Value brand across the core needs of detergents & toiletries
requirements for Traders
Always a good deal!

4. i. Slim Station Home Gym
ii. 2 Fruits & 3 Vegetables
iii. Fair Line
iv. Makro Credit Card
v. Goldair Cooler
vi. Xbox One 500GB plus Fifa 17
vii. Campmaster Instant Shade 100 Gazebo
viii. Inverroche Small Bath Distilled Amber Handcrafted Gin
ix. Hisense 299i Comb
x. Hisense Fridge
2. What do lux, surf, lifebuoy, brooke bond and pepsodenthave in
common? They are all part of Pakistanuniliver product mix
Answer:

5. History & Origin
In the 1890s: William Hesketh Lever, founder of Lever Bros, wrote down his ideas for Sunlight
Soap.
19th century: Unilever wasn't formed until 1930.
1970s: Hard economic conditions and high inflation make the '70s a tough time for everyone.
1990s: The business expands into Central and Eastern Europe It is the world's third-largest
consumer goods company.
Early Evolution:
Unilever has two holding companies with had different shareholders:
1) British Unilever Ltd. listed on the London Stock Exchange and capitalized in sterling.
2) Dutch Unilever NV listed on the Rotterdam Stock Exchange and capitalized in guilders.
12% global market share, 50% of the market share.By the mid-1950’s it was earning 15% of
Unilever’s entire profits.Bought a chemical company.
Global Expansion:
In 1906, 25% of the capital employed were from Belgium, Germany, Switzerland, Canada,
Australia and US .Vanaspati was the first Unilever brand to be manufactured in India itself,
starting up in 1932.
The three companies merged to form Hindustan Unilever Ltd. (HUL) in 1956.
Came a merger between Hindustan Unilever Ltd. and Tata Oil Mills Company in 1993.In 1959,
it was supplanted by Brazil’s first synthetic brand, Omo .
Recent Efforts:
Twelve brands had sales in excess of €1 billion.
All the unwanted brands and businesses were being sold off.
Business Portfolio:-
Uniliver diversified business portfolio:
Food
Beverage
Cleaning Agents
Personal Care Products
More than 400 brands in 180 countries.

6. 18%: Personal Care
19%:Ice Cream & Beverages
30%: Home Care
33%: Savoury, Dressings & Spreads
The "most trusted brands" from Uniliver in the top 100 list (their rankings in brackets) are:
Lux (6)
Surf Excel (7)
Lifebuoy (15)
Pepsodent (24)
Brooke Bond (3 Roses,Taj Mahal, Taaza, Red Label) tea
Surf Excel detergentand gentle wash
Lifebuoysoaps and handwash range
Pepsodent toothpaste
Lux soap, bodywash and deodorant
3. Name and define the 4 dimensions of company product mix. Describe
PakistanUniliver product mix on these dimensions
Answer:

7. Four important dimensions of a product mix can be identified.
These are: width, length, depth, and consistency.
Width: The first of the product mix decisions refers to the product mix width. The width is all
about the number of different product lines the company carries. Pepsodent has 3 product lines.
Thus, it has a rather limited width.
Length: The product mix length refers to the total number of items a company carries within the
product lines. For instance, Pepsodent carries several different brands within each line. In
Pepsodent’s product line, several different categories of toothpastes can be identified.
Depth: The next one of the product mix decisions is the product mix depth. It refers to the
number of versions offered for each product in the product line. For instance, Pepsodent
toothpastes come in several tastes and variations.
Consistency: Finally, the consistency of a product mix completes our four product mix
decisions. Consistency refers to how closely related the product lines are in terms of end use,
production requirements, distribution channels or any other way. In Pepsodent’s Surf Excel and
Lux case, we can observe a rather strong consistency, which is based on the fact that all product
lines constitute consumer products and go through the same distribution channels. Brooke bond
and Life Buoy has consistently satisfied a washing need.
Lux Weight
Lux Almond 100gm, 120gm, 150gm
Lux Orchid 100gm, 120gm, 150gm
Lux Fruit 100gm, 120gm, 150gm
Lux Saffron 100gm, 120gm, 150gm
Lux Sandalwood 100gm, 120gm, 150gm
Lux Rose 45gm, 100gm, 120gm, 150gm
Lux International 45gm, 100gm, 120gm, 150gm
Lux Chocolate 100gm, 120gm, 150gm
Lux oil & Honel Glow 100gm, 120gm, 150gm

8. Life Buoy Weight Available
Life Buoy Total 10 100gm, 120gm, 150gm Red
Life Buoy Clinic Care 75gm, 100gm Light Blue
Life Buoy Lemon 75gm, 100gm Light Green
Life Buoy Care Soup 100gm, 120gm Red, White
Pepsodent Weight Price
Pepsodent Gum care tooth
paste
40gm, 90gm, 140gm 55, 78, 172
Pepsodent 2 in 1 tooth paste 150gm 90
Pepsodent Germicheck 200gm 84
Pepsodent Whitening
Germicheck
80gm, 200gm 46, 89
Surf Excel Quantity Cost Price in Rupees Sales Price in Rupees
25grms 4.7 5
65grms 9.5 10
130grms 19 20
500grms 90.50 100
1000grms 185.50 195
 Surf Excel Top Matic
 Surf Excel Front Matic
 Surf Excel Blue
 Surf Excel Quick wash
 Surf Excel Bar
 Surf Excel Gentle wash
 Surf Excel Quick Wash Detergent Powder
 Surf excel blue
 Surf excel gentle wash
 surf excel bar
 Surf Excel Matic Top Load
 Surf Excel quickwash 1 kg Rs. 146 + Comfort fabric conditioner 200ml Rs. 29 = Rs. 175
 Pay Rs. 163*/- for the combi pack and save Rs. 12/- *(inclusive of all taxes)
 16 litre bucket pack free with 3.3 kg surf excel blue, & so on.

9. Brooke Bond Quantity Dollars
Brooke Bond Taj Mahal 450gm box 5
Brooke Bond Red Label 450gm box 5
Brooke Bond 3 Roses 500gm box 7
Brooke Bond Taaza 500 gm box 5
Brooke Bond Bru Instant
Coffee
100 gm bottl 4
Brooke Bond Supreme 500gm box 6