the web is not dead. Wired is wrong. This is why.

1. Ryktene om webens død er sterkt overdrevet Eirik Hafver Rønjum, Software 2011

3. “On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.” - Jakob Nielsen 2008

4. Hvor mye leser vi på nett

6. 20 prosent

13. Mindretrafikk?

15. Kilde: Cisco - Visual Networking Index

16. Datatrafikkgodtmåleparameter?

17. 31 659 byte

18. 1 174 146 887 byte

19. 3 708 730 % eller 37 087 ganger merpopulær

20. App-er smart?

22. ”If the Web is dead, nobodytoldTwitter”

24. A thousand apps bloom? “Rather than expending resources on feature creation, simply open up your platform to third parties and let them conduct your research and development work for free. Thousands of applications bloomed, and Twitter's audience grew as a result.”

25. Men … … taper kontroll over: Bruksopplevelsen Annonseinntekter

27. Konklusjon

28. #1 Evolusjon, ikkerevolusjon

29. #2 Don´t believe the hype

30. #3 The web is not dead

31. Takk for meg Eirik Hafver Rønjum Tlf: 92 40 31 65 E-post: eirik@netliferesearch.com http://twitter.com/eirikhafver