8. What is a kindergarten?
Kindergarten is an educational activity
designed for children under school age.
Kindergartens are approved according to
guidelines in the law relating to kindergartens,
Act of 1 January 2006
Was
ist
ein
Kindergarten?
lørdag 22. juni 13
10. Sted,
dato
!Content strategy: "
345 very important
points!
By Boring Consulting!
SIDE 1 av 322!
!The massive editorial
guide"
!
By Tiger Woods Consulting!
SIDE 1 av 357!
lørdag 22. juni 13
18. – As soon as you’ve decided that
your website needs a piece of
content, prepare for how to
create, improve, and delete it.
Paraphrasing Kristina Halvorson
lørdag 22. juni 13
21. 06/22/13
– The theory was: buy the tool, train
people to use it, and watch them go.
– If ever there was a disastrous non-
strategy, it is distributed
publishing.
Gerry McGovern
21
lørdag 22. juni 13
39. 06/22/13
✓The
text
is
understandable
✓Scannable
✓Unique
selling
points
✓PrioriFzed
✓Has
calls
to
acFon
Content
quality
39
lørdag 22. juni 13
40. – Hey Gordon, we need a website
– Make sure it has lots of scannable
content and bulleted lists, Bud!
lørdag 22. juni 13
41. – This website idea of yours
better make us a shitload of
money, or I'm gonna tear your
eyeballs out and I'm gonna
suck your f***ing skull!
lørdag 22. juni 13
43. 06/22/13
If
the
content
doesn't
support
a
business
goal
AND
a
user
task,
it
is
USELESS!
43
lørdag 22. juni 13
44. Well written
Not well written
Irrelevant Relevant
Valuable
UselessVery useless
Useless
lørdag 22. juni 13
45. Employees Time saved
Hours saved /
year
Cost reduction
Human
resources
2 15 % 570 175,500
Finance 2 3 % 114 35,100
Helpdesk 3 1 % 57 17,550
Management 50 1 % 950 292,500
Sum 520,650
Average salary 450,000
Work hours in a year 1,900
Average hourly wage 308
lørdag 22. juni 13
46. ✓87 % fewer pages
✓4 000 pages became 500 pages
✓Conversion rate up 100 %
✓Emails to customer support fell 35 %
✓User satisfaction increased
lørdag 22. juni 13
48. ✓Redesigned the frontpage for the most
important user tasks
✓Deleted almost every piece of content that
wasn’t relevant product information
✓The use of the Loan Calculator increased by
236 %
✓The traffic to important product and service
information increased by 520 %
lørdag 22. juni 13
51. 06/22/13
Goals
in
a
web
project
• Fewer
customer
service
calls
• More
sales
on
the
web
• Build
the
brand
51
lørdag 22. juni 13
52. 1. A better life for cancer
patients and their families
2. Increase
knowledge about
cancer and
prevention
3. More inquiries
online
4. Build The
Cancer
Society's brand
and reputation
1. Patients
2. Relatives 4. The
population
3. Working with
cancer
5.
Resear-
chers
lørdag 22. juni 13
55. 06/22/13
DirecTon
1
Statement:
Almost
all
Norwegians
meet
cancer
once
in
their
life,
and
even
though
it
may
end
well
the
experience
is
shocking.
Therefore
there
is
a
great
willingness
to
help,
share
and
talk
to
people
who
feel
the
same.
Sugges?on:
The
Cancer
Society
is
a
channel
for
compassion.
It's
easy
to
find
someone
with
similar
experiences.
No
one
needs
to
be
alone.
55
lørdag 22. juni 13
58. 06/22/13
DirecTon
2
Statement:
Users
ask
Google
and
not
all
the
answers
are
to
be
trusted.
What
is
the
diagnosis?
What
are
the
chances
to
survive?
What
does
the
doctor
say?
How
can
I
prevent
ge]ng
the
same
disease
as
my
mother?
Sugges?on:
Knowledge
kills
fear.
The
Cancer
Society
is
a
natural
authority
in
the
field.
Here
you
get
verified
and
understandable
answers.
58
lørdag 22. juni 13
61. 06/22/13
DirecTon
3
Statement:
Health
care
can
be
large
and
bureaucraFc,
but
behind
the
staFsFcs,
medical
gowns
and
procedures
you
will
find
humans
with
commitment.
SuggesFon:
Our
website
is
not
a
faceless
insFtuFon.
The
professionals
appear
with
names
and
photos.
And
you
are
seen
as
a
human
being.
61
lørdag 22. juni 13
64. 06/22/13 64
!Content strategy: "
345 very important
points!
By Boring Consulting!
SIDE 1 av 322!
!The massive editorial
guide"
!
By Tiger Woods Consulting!
SIDE 1 av 357!
lørdag 22. juni 13
