Personal Information
Organization / Workplace
Russian Federation Russian Federation
Occupation
Head of Strategic brand development and special projects
Industry
Advertising / Marketing / PR
About
*Having more than 10 years experience in marketing with international brands, currently I'm in charge of both Digital and BTL strategies in newly born advertising agency with strong roots.Responsibilities: Holistic Strategic approaches, communication strategy,analytics (social media, web, offline), marketing researches, content strategy with further realization including videoproduction.
*The Globes winner
*Author trainings:
1. Strategy - universal approach to life (for beginners in advertising and students)
2. Briefing process: strategy + creative (for advertising agencies)
3. BTL: rethinking the effectiveness (consumer promo + efficiency evoluation) (for brand professionals)
Tags
ивович
стратегия btl
consumer journey
путешествие потребителя
zmot в btl
нулевой момент истины
планирование btl-кампаний
zmot и btl
воронка
jwt trends
future consumers
russian consumers
trends summary
trends
worldwide trends
btl
zmot
See more
Presentations
(2)Documents
(1)Likes
(15)What is Comms Planning?
Julian Cole
•
10 years ago
IKEA: Furniture Retailer To The World
kuszczakowski
•
11 years ago
Take Another Look Around
Silvia Rosenthal Tolisano
•
10 years ago
Radius shopper marketing - the full story
John Storey
•
10 years ago
Campaign architecture passat cc
Mark Hook
•
12 years ago
Brand activation - Do something awesome with people (English version)
Pointvoucher
•
10 years ago
Strategic brand management by kevin lane keller
Mirza Md. Ileush
•
9 years ago
Stimulus And Response
sth215
•
16 years ago
CRM для FMCG - кейс Простоквашино - Дмитрий Шупик - Digital без Силикона - 29.11.13
Dmitry Shupik
•
10 years ago
Bonduelle, 360 - Consumer Promotional Campaign
Sergey Korabelnikov
•
10 years ago
Deep Motivators & Consumer Roles in Russia
Team Finland Future Watch
•
9 years ago
Final ppt
Ashish Anand
•
11 years ago
Trends + Trendsetters: The Best in Beauty Content Marketing
NewsCred
•
9 years ago
26 Product Launch Strategies
Wise Words Consulting
•
10 years ago
3 Essential Metrics For Event Marketers
Opus Agency
•
9 years ago
Personal Information
Organization / Workplace
Russian Federation Russian Federation
Occupation
Head of Strategic brand development and special projects
Industry
Advertising / Marketing / PR
About
*Having more than 10 years experience in marketing with international brands, currently I'm in charge of both Digital and BTL strategies in newly born advertising agency with strong roots.Responsibilities: Holistic Strategic approaches, communication strategy,analytics (social media, web, offline), marketing researches, content strategy with further realization including videoproduction.
*The Globes winner
*Author trainings:
1. Strategy - universal approach to life (for beginners in advertising and students)
2. Briefing process: strategy + creative (for advertising agencies)
3. BTL: rethinking the effectiveness (consumer promo + efficiency evoluation) (for brand professionals)
Tags
ивович
стратегия btl
consumer journey
путешествие потребителя
zmot в btl
нулевой момент истины
планирование btl-кампаний
zmot и btl
воронка
jwt trends
future consumers
russian consumers
trends summary
trends
worldwide trends
btl
zmot
See more