15. Then there’s the free way …
• Search for “Top Blogs in
XXXX” lists
• Find blogs and tweets
about related brands –
Who’s posting them?
• Ask your core customers
who they read
• Research those authors
20. A resource …
Just Google:
“Social Media
Explorer Influencer
Identification
Tools”
21. Look for media kits
• Page or PDF easily
accessible
• Outlines the types of
sponsorships they offer
• Prices for sponsored posts,
guest posts, AND social
sharing/activation
• Links to examples/proof
22. They show us their audience
• Illustrate who your audience
is
• Traffic numbers,
demographics, social
behaviors, interest graph
• Quantcast, Compete, Cision
data
• The better = more relevant
23. They offer proof … honestly
RESULTS
• 256 million total impressions;
• 91 major national media hits;
• 43,700 visits to the Facebook app;
• 157,000 separate points of
engagement;
• Most tax returns filed in a single
year;
• Competitor Intuit acknowledged
HRB’s aggressive outreach to a
younger demographic in their
earnings call.
24. Ask for proof!
• Lifestyle blogger
• 60,000 monthly uniques***
• 250,000 PV/Month
• 2,000 people per day X 5
• 10,000 @ $750 per post
• $13.33 per impression
25. And then there’s this …
• Parenting.com
• 2.1 MM monthly uniques
• $15 per 1,000 impressions
for an ad
• Even if impression in post
is worth 10X more?
• $6.33 per impression
26. Look for those who understand PR
• Respond well to your desire
to be relevant and reliable
• Understands the need for
organic and paid placements
• Consider sharing organic
content as relationship-
building
• Don’t always have a hand
outiStockPhoto.com
27. You’ll have to compromise something …
Reach
CostEffectiveness
Partner
Attitude
1000 different cable channels (US), Netflix and Amazon Prime, 387 Sirius/XM channels, FCC – 21 radio in Louisville. Probably 45. Magazine rack at Barnes and Noble.
Brian Solis and Jess3
Every person is 3-4 channels alone.
Every person is 3-4 channels alone.
We’re all building the better train wreck
- Our job is to get attention
- The world has become tabloid-ized
- To stand out, we have to create Holy Smokes
- It’s an emotional connection
a dystopian society where advertising, commercialism, and cultural anti-intellectualism have run rampant and that is devoid of intellectual curiosity, social responsibility, and coherent notions of justice and human rights.
Travels of Adam – Hipster travel, gay travel topics,
Authentic Florida
This is what you’re up against. Share your metrics. If you can’t drive the engagement for the brand, you’re just stealing their money. If you can, then you will get more of it and earn it.
PR people are just paid flacks, trying to push someone’s message for a buck
But if all you ever write about brands, etc., is sponsored
You are just a paid flack, trying to push someone’s message for a buck