Where bloggers and new media producers like podcasters fit in the media landscape and how they can make themselves more attractive to brands for partnerships an sponsorships.
11. And this is where we’re headed
ELASTICITY + HOLY SMOKES!
12. What hath social media wrought?
“The news is nothing more than
outrage porn. Or fear porn. Or literal
porn. Completely ignore it and
spend your mental energy focusing
instead on being healthy, being
creative and improving one percent
each day”
-- James Altucher
14. Ask what makes your audience say,
“That is awesome!?”
Do THAT. A lot.
- Me. Just now.
(Tweet that!)
15. My latest experiment …
• Weekly podcast
• Not about marketing
• Exploring the rebels,
deviants, outsiders and
outliers that make life
bigger, bolder and badass
• www.100proofshow.com
17. New Media vs. Traditional Media (online)
News
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
35,000,000
40,000,000
45,000,000
50,000,000
Newsweek Huffington Post Daily Banter
2010
2015
22. And then there’s this …
• Lifestyle blogger
• 60,000 monthly uniques***
• 250,000 PV/Month
• 2,000 people per day X 5
• 10,000 @ $750 per post
• $13.33 per impression
23. And then there’s this …
• Parenting.com
• 2.1 MM monthly uniques
• $15 per 1,000 impressions
for an ad
• Even if impression in post
is worth 10X more?
• $6.33 per impression
25. Develop a Media Kit
• Page or PDF easily
accessible
• Outline the types of
sponsorships you offer
• Consider sponsored posts,
guest posts, AND social
sharing/activation
• Link to examples/proof
26. Show us your audience
• Illustrate who your audience
is
• Traffic numbers,
demographics, social
behaviors, interest graph
• Quantcast, Compete, Cision
data
• The better = more relevant
27. Be transparent & honest
RESULTS
• 256 million total impressions;
• 91 major national media hits;
• 43,700 visits to the Facebook app;
• 157,000 separate points of
engagement;
• Most tax returns filed in a single
year;
• Competitor Intuit acknowledged
HRB’s aggressive outreach to a
younger demographic in their
earnings call.
28. Understand PR
• Good ones wish to be
relevant and reliable
• Looking for organic and paid
placements
• But don’t always have paid
budget but have content
worth considering (to share)
• Do you like people always
looking for $$?iStockPhoto.com
100 different networks. No sattelite. National newspapers emerged. VHS and early DVDs.
1000 different cable channels (US), Netflix and Amazon Prime, 387 Sirius/XM channels, FCC – 21 radio in Louisville. Probably 45. Magazine rack at Barnes and Noble.
Brian Solis and Jess3
Every person is 3-4 channels alone.
We’re all building the better train wreck
- Our job is to get attention
- The world has become tabloid-ized
- To stand out, we have to create Holy Smokes
- It’s an emotional connection
IT MAKES PEOPLE SAY HOLY SMOKES!
Every person is 3-4 channels alone.
a dystopian society where advertising, commercialism, and cultural anti-intellectualism have run rampant and that is devoid of intellectual curiosity, social responsibility, and coherent notions of justice and human rights.
IT MAKES PEOPLE SAY HOLY SMOKES!
TMZ – 40 million; Pop Sugar – 3.5 mm, College Candy 188K
IT MAKES PEOPLE SAY HOLY SMOKES!
IT MAKES PEOPLE SAY HOLY SMOKES!
Huffpo 17,500,000 - Newsweek – 612,000, Daily Banter has 65,000
TMZ – 40 million; Pop Sugar – 3.5 mm, College Candy 188K
TMZ – 40 million; Pop Sugar – 3.5 mm, College Candy 188K
TMZ – 40 million; Pop Sugar – 3.5 mm, College Candy 188K
TMZ – 40 million; Pop Sugar – 3.5 mm, College Candy 188K
TMZ – 40 million; Pop Sugar – 3.5 mm, College Candy 188K
TMZ – 40 million; Pop Sugar – 3.5 mm, College Candy 188K
TMZ – 40 million; Pop Sugar – 3.5 mm, College Candy 188K
Props to Jeni Elliott – The Blog Maven – GlamHungryMom.com – Andrea Bai
Props to Jeni Elliott – The Blog Maven; She Eats – Kristy Gardner – SheEats.ca
This is what you’re up against. Share your metrics. If you can’t drive the engagement for the brand, you’re just stealing their money. If you can, then you will get more of it and earn it.
This is what you’re up against. Share your metrics. If you can’t drive the engagement for the brand, you’re just stealing their money. If you can, then you will get more of it and earn it.
PR people are just paid flacks, trying to push someone’s message for a buck
But if all you ever write about brands, etc., is sponsored
You are just a paid flack, trying to push someone’s message for a buck
Let’s say you called Rick, Deb or whomever your track leader is for this year and said, “I want to speak!” And they said, “That will be $2,500 per session, $500 per panel.” It’s the same thing. You’re benefiting from their audience.