9. QR Code is scanned by huge people
and has become a new trend
Nearly 50% of Facebook users in the world;
300 million + people in total has scanned
a QR code before
Source: www.ConnectMeQR.net
10. QR scanning has increased by 4549%
and main scanners are women.
QR scans increased by 4549% QR scanners are mainly women
(Q1’12 vs Q1’11) 25+ years old
QR Code Scanners
32 Women
68
Men
QR Code Scanner Age Split
55+ years 11
45-54 years 22
35-44 years 25
25-34 years 22
18-24 years 16
Under 18… 5
Source: Mobio Report Source: Mobio Report
11. QR codes are mainly recognised on
packs and key driver is discounts
QR are mostly seen on a product Discounts, sweeptakes, additional info&
purchase are key drivers to scan QRC
Driver for QR Code Scan
On a 87
Magaz Coup
Product ineMGH’s QR Code Usage and Interest Survey
on 64 63 60
56% 46% 45%February 2011 53
36 31
News Catal
paper ouge TV OOH
27% 17% 16%
21%
Source: MGH’s QR Code Usage and Interest Survey Feb’11
12. Primary locations where QR codes are
scanned; at home and in store
Location where QR Code was scanned
At Home 58
Retail Store 40
Grocery MGH’s QR Code Usage and25
Store Interest Survey
February 2011
At Work 20
Outside/Public… 12
Restaurant 8
Source: Comscore QR Code Usage Data July’11
13. 14% of Turkey Population
has a smart phone
14% of the population uses smart phones
70% of those has their 1st smart phone
Majority has smart phones for less than a year (71%)
44% of these are online everyday
72% thinks that in the future they will continue using
smart phones at least as much as today
Source:Our Mobile Market Survey Turkey 2011
14. Photo&video shooting, listening music & Internet
browsing are key activities
for Turkish consumers on smart phones
General Smart Phone Activities
Seach for Restaurant 20
Seach for Travel 23
Application 29
Tethered to PC 29
Finance 33
Video sites 39
Map 40
Search for a product 40
Read news 41
Play Game 49
General Search 55
Social network 58
E Mail 59
Other activities 60
Internet 66
Listen to Music 68
Shooting photo/video 68
0 20 40 60 80
15. Although only 19% shop online with a smart phone,
84% of consumers with smart phone searches for local information and
after search they shop online (31%), goes to store (57%)
92% of Turkish smart phone users are aware of
mobile marketing, mobile marketing is realized
while searching (40%),
while watching videos. (34%)
84% of Turkish smart phone users searches for
local information, after search;
to visit a website (44%)
to get the phone number (39%)
to shop online (31%)
to shop from a store (29%)
to visit the store (28%)
Only 19% shop online via smart phone and 40%
of those, shops every month on smart phone
Those who does not shop on smart phone has a
barrier of
the preference of pc (65%)
unsecurity (29%)
16. QR Code is just a smarter barcode
Barcode A sophisticated & smart
has a linear one 2 dimensional
dimensional codes matrix barcode that
up to 20 numerical digit can hold thousands
of information
18. UL will link offline with online marketing
via utilising greatest enabler of change
the power of digital platform via QR Code
to craft brands for life
Hightened
Increase Trial
Loyalty
Increase Higher
Penetration Repeater
Rate
Social
connectivity Increase the
& awareness of
Engagement new launches
Educate
Consumers Educate
Consumers
Tell the
Recommenda product
tion benefits
19. A QR Code will be the link to
offline to online marketing
QR code on pack links
to a tab in web site
of the brand
20. Our agenda will drive the QR Code Agenda
PRODUCT CAMPAIGN
FACEBOOK
INFORMATION AWARENESS
Variant
Information, New campaign Like it!
Product Benefits, launch, Facebook
Value Equation, TVC, content,
Usage New news game link
Recommendation
ONLINE
SAMPLING OTHER
SHOPPING
Migros shelf Where:
execution Sampling
POP/MMR
Sanal OKK
Market/Hepsi Grupanya/Hepsi
Burada optional Burada
21. Where would QR Codes be used?
AT HOME
OOH
Product Information
Shop online when ran Connect augmented
out reality
Get engaged with social New campaign
IN STORE Get engaged with social
media Product Information
TVC media
Get discounts
Recommendation Sampling
Get engaged with social
TVC
media
New campaign
Sampling
Recommendation
22. Some ideas to attract consumer for QR Code
Making QR Code in store
QR Code scanning to Augmented Reality
By passing thru a QR code
shoot a photo with Yumoş 3D Angels Falling
sticker
