SlideShare a Scribd company logo
1 of 30
Download to read offline
uberPOOL
Elijah
JOINED JULY 2016
Oklahoma City, OK
Chance the Rapper and Kenny Chesney
Basketball, Helping Elderly Across the Street,
Strategizing
3:30 PM
Briana
JOINED JULY 2016
Dallas, TX
Kendrick Lamar and Chance the Rapper
Window Shopping, Baking, and Strategizing
Ben
JOINED JULY 2016
Buenas Vista, VI
Alternative Rock and indie
Football, Helping Elderly Across the Street,
Strategizing
3:30 PM
Kelly
JOINED JULY 2016
Etna, NH
Chance the Rapper and Kenny Chesney
Basketball, Helping Elderly Across the Street,
Strategizing
3:30 PM
Meet the Team.
Stephanie
JOINED JULY 2016
Virginia Beach, VI
Justin Bieber and Beyonce
Eating, Washing Clothes, and
Strategizing
3:30 PM
uberPOOL is looking to
increase daily users from
.39% to 2% of all daily
transportation in NY.
Business Objective
uberPOOL is looking to
increase daily users from
.39% to 2% of all daily
transportation in NY.
That’s roughly adding
150,000 daily rides.
Business Objective
Ages 18 - 34
70% of ubers user base.
72% of this age group
prefer to stay at home
instead of going out.
Ages 18 - 34
70% of ubers user base.
Meet Andrew and Liz
Mid-level Young
Professionals
Ambitous Career
Chasers
Netflix Binge
Watchers
Comfortable
being alone
Value the
simplicity in life
Budget conscious
So why aren’t millenials going out?
More than 1/2
75%
of Millennials report that
they track their expenses
of Millenials in New
York feel chronically
stressed about money.
“Nowadays 20$ won’t get you far.
It’s cheaper to just stay in.”
- Kimberly Pena
Affordability
“They’re the greatest generation - of
couch potatoes.”
- NY Post
“Once I’m home, I don’t want to
go out. The weekend is my time to
relax.”
- Brandon Gillespie, 21
“Going out is too much effort.
The subway is a struggle to
navigate.”
- Kimberly Pena
Effort
Cultural Trend Toward Convenience
m
Millenials aren’t going out, because they’re complacent.
Insight
How can uberPOOL have a voice
in this age of convenience?
Cheap Convenience
Subway UBER XuberPOOL
Hybrid Solution
Our Big Idea:
You don’t deserve New York.
What It Is. What It Isn’t.
BullyingShocking
OffensiveDisruptive
Moves to
isolation
Moves to
Action
So how would we bring this
idea to life to accomplish our
objective?
So how would we bring this
idea to life to accomplish our
objective?
By disrupting current behavior
and providing a new solution.
PHASE 1
Disrupting a behavior
PHASE 2
Providing a Solution
Rollout
Rediscover Your City.
Streaming TV ads
Copy: “This is a better backdrop for
your date than your couch”
This is a better backdrop for
your date than your couch
PHASE 1
Copy:
SEO Ads
“You don’t deserve the highest
rated restaurants in America”
Rediscover Your City.
PHASE 1
Copy:
Binge watching The Office for
the 4th time? Really?
Rediscover Your City.
PHASE 1
Subway Ads
City Hacks
Sponsored
by
introducing
How far does $30
go in Bed-Stuy?
20$
30$
50$
How far does
$30 go in
Bed-Stuy?
Culture
Food
Party
What do you want to do?
PHASE 2
PHASE 2
Today Tix
Partnership with
Why this works.
2.1 mm
18-34 yr olds
72% of millenials say
they prefer to stay in
We only need 9% of this market
to achieve business objective
1.5 mm
http://www.baruch.cuny.edu/nycdata/population-geography/pop-demography.htm
Market
Size
Cheap Convenience
Subway UBER XuberPOOL
Where this could work
Each city has its own unique experiences that are some of the
best reasons for living there.
Thanks.

More Related Content

What's hot

O 7 (Iky Clothing)
O 7 (Iky Clothing)O 7 (Iky Clothing)
O 7 (Iky Clothing)mcd202dc
 
Questionnaire analysis[1]
Questionnaire analysis[1]Questionnaire analysis[1]
Questionnaire analysis[1]NzingaLawrence
 
Questionnaire analysis
Questionnaire analysisQuestionnaire analysis
Questionnaire analysismichodgo
 
Analysing audience response
Analysing audience responseAnalysing audience response
Analysing audience responseAbisolaCm
 
youtube-stars.compressed
youtube-stars.compressedyoutube-stars.compressed
youtube-stars.compressedGarima Goswami
 
Sonu sood a real gem during lockdown
Sonu sood a real gem during lockdownSonu sood a real gem during lockdown
Sonu sood a real gem during lockdownDetainedEngineers
 
Bio, Indianapolis Years, Hollywood Bar & Filmworks
Bio, Indianapolis Years, Hollywood Bar & FilmworksBio, Indianapolis Years, Hollywood Bar & Filmworks
Bio, Indianapolis Years, Hollywood Bar & FilmworksTed Bulthaup
 
Psychographic profile (Nadine)- Se7en Studios
Psychographic profile (Nadine)- Se7en StudiosPsychographic profile (Nadine)- Se7en Studios
Psychographic profile (Nadine)- Se7en Studiosrhsmediastudies
 

What's hot (17)

Q4
Q4Q4
Q4
 
O 7 (Iky Clothing)
O 7 (Iky Clothing)O 7 (Iky Clothing)
O 7 (Iky Clothing)
 
Questionnaire analysis[1]
Questionnaire analysis[1]Questionnaire analysis[1]
Questionnaire analysis[1]
 
Questionnaire analysis
Questionnaire analysisQuestionnaire analysis
Questionnaire analysis
 
Business Lessons from David Bowie
Business Lessons from David BowieBusiness Lessons from David Bowie
Business Lessons from David Bowie
 
Class presentation1
 Class presentation1 Class presentation1
Class presentation1
 
Presentation1
Presentation1Presentation1
Presentation1
 
Analysing audience response
Analysing audience responseAnalysing audience response
Analysing audience response
 
Rh Rockers Roots
Rh Rockers RootsRh Rockers Roots
Rh Rockers Roots
 
Q4
Q4Q4
Q4
 
Audience Research 2
Audience Research 2Audience Research 2
Audience Research 2
 
youtube-stars.compressed
youtube-stars.compressedyoutube-stars.compressed
youtube-stars.compressed
 
Sonu sood a real gem during lockdown
Sonu sood a real gem during lockdownSonu sood a real gem during lockdown
Sonu sood a real gem during lockdown
 
Portfolio Presentation
Portfolio PresentationPortfolio Presentation
Portfolio Presentation
 
Bio, Indianapolis Years, Hollywood Bar & Filmworks
Bio, Indianapolis Years, Hollywood Bar & FilmworksBio, Indianapolis Years, Hollywood Bar & Filmworks
Bio, Indianapolis Years, Hollywood Bar & Filmworks
 
Jin gates ii
Jin gates iiJin gates ii
Jin gates ii
 
Psychographic profile (Nadine)- Se7en Studios
Psychographic profile (Nadine)- Se7en StudiosPsychographic profile (Nadine)- Se7en Studios
Psychographic profile (Nadine)- Se7en Studios
 

Viewers also liked

Web browsers & the realtime web
Web browsers & the realtime webWeb browsers & the realtime web
Web browsers & the realtime webPhil Leggetter
 
Build Your Confidence Muscles: Three Tips and Three Challenges
Build Your Confidence Muscles: Three Tips and Three ChallengesBuild Your Confidence Muscles: Three Tips and Three Challenges
Build Your Confidence Muscles: Three Tips and Three ChallengesLisa Braithwaite
 
Revision SD 4 SEMESTER GENAP T.P. 2015-2016 UNIT 16
Revision SD 4 SEMESTER GENAP T.P. 2015-2016 UNIT 16Revision SD 4 SEMESTER GENAP T.P. 2015-2016 UNIT 16
Revision SD 4 SEMESTER GENAP T.P. 2015-2016 UNIT 16Agnes Yodo
 
Bilingue si cresce - un incontro sul bilinguismo infantile
Bilingue si cresce - un incontro sul bilinguismo infantileBilingue si cresce - un incontro sul bilinguismo infantile
Bilingue si cresce - un incontro sul bilinguismo infantileEsedra Srl
 
CaseTalk Transformations - 10 slide intro
CaseTalk Transformations - 10 slide introCaseTalk Transformations - 10 slide intro
CaseTalk Transformations - 10 slide introMarco Wobben
 
Waarom schuift paleis andere schaakstukken naar voor?
Waarom schuift paleis andere schaakstukken naar voor?Waarom schuift paleis andere schaakstukken naar voor?
Waarom schuift paleis andere schaakstukken naar voor?Thierry Debels
 
Curriculum Vitae Gary Smith
Curriculum Vitae Gary SmithCurriculum Vitae Gary Smith
Curriculum Vitae Gary SmithGary Smith
 
Next Generation Leadership: Integrated Talent Management for Robust Talent Pi...
Next Generation Leadership: Integrated Talent Management for Robust Talent Pi...Next Generation Leadership: Integrated Talent Management for Robust Talent Pi...
Next Generation Leadership: Integrated Talent Management for Robust Talent Pi...National HRD Network
 
Securing the Pipeline
Securing the PipelineSecuring the Pipeline
Securing the PipelineThoughtworks
 
My inspirational person english
My inspirational person englishMy inspirational person english
My inspirational person englishPao Tati
 
Workshop The Family - Automate Your Startup
Workshop The Family - Automate Your StartupWorkshop The Family - Automate Your Startup
Workshop The Family - Automate Your StartupGentlenode Studio
 
Timmy Global Health Presentation
Timmy Global Health PresentationTimmy Global Health Presentation
Timmy Global Health PresentationMatt Cummings
 
Equipo 3 planificador aamtic con ajustes de retroalimentación version 2.
Equipo 3   planificador aamtic  con ajustes de retroalimentación version 2.Equipo 3   planificador aamtic  con ajustes de retroalimentación version 2.
Equipo 3 planificador aamtic con ajustes de retroalimentación version 2.Polo Apolo
 
Timeline of Emerging Science & Technology
Timeline of Emerging Science & TechnologyTimeline of Emerging Science & Technology
Timeline of Emerging Science & TechnologyImperial College London
 

Viewers also liked (20)

Web browsers & the realtime web
Web browsers & the realtime webWeb browsers & the realtime web
Web browsers & the realtime web
 
Build Your Confidence Muscles: Three Tips and Three Challenges
Build Your Confidence Muscles: Three Tips and Three ChallengesBuild Your Confidence Muscles: Three Tips and Three Challenges
Build Your Confidence Muscles: Three Tips and Three Challenges
 
Revision SD 4 SEMESTER GENAP T.P. 2015-2016 UNIT 16
Revision SD 4 SEMESTER GENAP T.P. 2015-2016 UNIT 16Revision SD 4 SEMESTER GENAP T.P. 2015-2016 UNIT 16
Revision SD 4 SEMESTER GENAP T.P. 2015-2016 UNIT 16
 
Bilingue si cresce - un incontro sul bilinguismo infantile
Bilingue si cresce - un incontro sul bilinguismo infantileBilingue si cresce - un incontro sul bilinguismo infantile
Bilingue si cresce - un incontro sul bilinguismo infantile
 
CaseTalk Transformations - 10 slide intro
CaseTalk Transformations - 10 slide introCaseTalk Transformations - 10 slide intro
CaseTalk Transformations - 10 slide intro
 
Waarom schuift paleis andere schaakstukken naar voor?
Waarom schuift paleis andere schaakstukken naar voor?Waarom schuift paleis andere schaakstukken naar voor?
Waarom schuift paleis andere schaakstukken naar voor?
 
Audi summary
Audi summaryAudi summary
Audi summary
 
Curriculum Vitae Gary Smith
Curriculum Vitae Gary SmithCurriculum Vitae Gary Smith
Curriculum Vitae Gary Smith
 
kyle
kylekyle
kyle
 
El petroleo
El petroleoEl petroleo
El petroleo
 
Next Generation Leadership: Integrated Talent Management for Robust Talent Pi...
Next Generation Leadership: Integrated Talent Management for Robust Talent Pi...Next Generation Leadership: Integrated Talent Management for Robust Talent Pi...
Next Generation Leadership: Integrated Talent Management for Robust Talent Pi...
 
Vplyv online kampaní na offline výsledky
Vplyv online kampaní na offline výsledkyVplyv online kampaní na offline výsledky
Vplyv online kampaní na offline výsledky
 
Securing the Pipeline
Securing the PipelineSecuring the Pipeline
Securing the Pipeline
 
My inspirational person english
My inspirational person englishMy inspirational person english
My inspirational person english
 
Github
GithubGithub
Github
 
Web Tricks
Web TricksWeb Tricks
Web Tricks
 
Workshop The Family - Automate Your Startup
Workshop The Family - Automate Your StartupWorkshop The Family - Automate Your Startup
Workshop The Family - Automate Your Startup
 
Timmy Global Health Presentation
Timmy Global Health PresentationTimmy Global Health Presentation
Timmy Global Health Presentation
 
Equipo 3 planificador aamtic con ajustes de retroalimentación version 2.
Equipo 3   planificador aamtic  con ajustes de retroalimentación version 2.Equipo 3   planificador aamtic  con ajustes de retroalimentación version 2.
Equipo 3 planificador aamtic con ajustes de retroalimentación version 2.
 
Timeline of Emerging Science & Technology
Timeline of Emerging Science & TechnologyTimeline of Emerging Science & Technology
Timeline of Emerging Science & Technology
 

Similar to Griffin Farley's Beautiful Minds

Tell it like it is by latoya l rogers
Tell it like it is by latoya l rogersTell it like it is by latoya l rogers
Tell it like it is by latoya l rogersThe Redd Group Inc.
 
Tell It Like it is by Latoya L Rogers
Tell It Like it is by Latoya L RogersTell It Like it is by Latoya L Rogers
Tell It Like it is by Latoya L RogersThe Redd Group Inc.
 
Snoop Dogg Bad Influence
Snoop Dogg Bad InfluenceSnoop Dogg Bad Influence
Snoop Dogg Bad InfluencePatty Buckley
 
Writing Essay Rubric. Online assignment writing service.
Writing Essay Rubric. Online assignment writing service.Writing Essay Rubric. Online assignment writing service.
Writing Essay Rubric. Online assignment writing service.Sasha Jones
 
Essay On Jaguar Car
Essay On Jaguar CarEssay On Jaguar Car
Essay On Jaguar CarMolly Wood
 
A Rhetorical Analysis Essay On Palm
A Rhetorical Analysis Essay On PalmA Rhetorical Analysis Essay On Palm
A Rhetorical Analysis Essay On PalmTheresa Singh
 
Informative Essay On Vin Diesel
Informative Essay On Vin DieselInformative Essay On Vin Diesel
Informative Essay On Vin DieselLisa Brown
 
Feature a Philanthropist
Feature a PhilanthropistFeature a Philanthropist
Feature a PhilanthropistAshlyn Sanders
 
Talk 4 Hunger Presentation
Talk 4 Hunger PresentationTalk 4 Hunger Presentation
Talk 4 Hunger Presentationgregrollett
 
Sample Of Research Literature Review
Sample Of Research Literature ReviewSample Of Research Literature Review
Sample Of Research Literature ReviewAngela Tyger
 
Reaction Paper On Harvey Milk
Reaction Paper On Harvey MilkReaction Paper On Harvey Milk
Reaction Paper On Harvey MilkSheila Phillips
 
How To Write A Childrens Book Template - UNUGT
How To Write A Childrens Book Template - UNUGTHow To Write A Childrens Book Template - UNUGT
How To Write A Childrens Book Template - UNUGTDereck Downing
 
Essay About Sri Lankan Economy
Essay About Sri Lankan EconomyEssay About Sri Lankan Economy
Essay About Sri Lankan EconomyMelanie Mendoza
 

Similar to Griffin Farley's Beautiful Minds (20)

Growing Up Pop Culture
Growing Up Pop CultureGrowing Up Pop Culture
Growing Up Pop Culture
 
Tell it like_it_is.ppt2
Tell it like_it_is.ppt2Tell it like_it_is.ppt2
Tell it like_it_is.ppt2
 
Tell it like it is by latoya l rogers
Tell it like it is by latoya l rogersTell it like it is by latoya l rogers
Tell it like it is by latoya l rogers
 
Tell It Like it is by Latoya L Rogers
Tell It Like it is by Latoya L RogersTell It Like it is by Latoya L Rogers
Tell It Like it is by Latoya L Rogers
 
Snoop Dogg Bad Influence
Snoop Dogg Bad InfluenceSnoop Dogg Bad Influence
Snoop Dogg Bad Influence
 
Importance Of Pop Culture
Importance Of Pop CultureImportance Of Pop Culture
Importance Of Pop Culture
 
Writing Essay Rubric. Online assignment writing service.
Writing Essay Rubric. Online assignment writing service.Writing Essay Rubric. Online assignment writing service.
Writing Essay Rubric. Online assignment writing service.
 
Essay On Jaguar Car
Essay On Jaguar CarEssay On Jaguar Car
Essay On Jaguar Car
 
A Rhetorical Analysis Essay On Palm
A Rhetorical Analysis Essay On PalmA Rhetorical Analysis Essay On Palm
A Rhetorical Analysis Essay On Palm
 
Informative Essay On Vin Diesel
Informative Essay On Vin DieselInformative Essay On Vin Diesel
Informative Essay On Vin Diesel
 
Feature a Philanthropist
Feature a PhilanthropistFeature a Philanthropist
Feature a Philanthropist
 
Talk 4 Hunger Presentation
Talk 4 Hunger PresentationTalk 4 Hunger Presentation
Talk 4 Hunger Presentation
 
Sample Of Research Literature Review
Sample Of Research Literature ReviewSample Of Research Literature Review
Sample Of Research Literature Review
 
Reaction Paper On Harvey Milk
Reaction Paper On Harvey MilkReaction Paper On Harvey Milk
Reaction Paper On Harvey Milk
 
NSAC16 Plans book team109
NSAC16 Plans book team109NSAC16 Plans book team109
NSAC16 Plans book team109
 
How To Write A Childrens Book Template - UNUGT
How To Write A Childrens Book Template - UNUGTHow To Write A Childrens Book Template - UNUGT
How To Write A Childrens Book Template - UNUGT
 
Pop Culture Research Paper
Pop Culture Research PaperPop Culture Research Paper
Pop Culture Research Paper
 
Pop Culture Is Everywhere
Pop Culture Is EverywherePop Culture Is Everywhere
Pop Culture Is Everywhere
 
Trends In Popular Culture Essay
Trends In Popular Culture EssayTrends In Popular Culture Essay
Trends In Popular Culture Essay
 
Essay About Sri Lankan Economy
Essay About Sri Lankan EconomyEssay About Sri Lankan Economy
Essay About Sri Lankan Economy
 

Recently uploaded

Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 

Recently uploaded (20)

Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 

Griffin Farley's Beautiful Minds

  • 2. Elijah JOINED JULY 2016 Oklahoma City, OK Chance the Rapper and Kenny Chesney Basketball, Helping Elderly Across the Street, Strategizing 3:30 PM Briana JOINED JULY 2016 Dallas, TX Kendrick Lamar and Chance the Rapper Window Shopping, Baking, and Strategizing Ben JOINED JULY 2016 Buenas Vista, VI Alternative Rock and indie Football, Helping Elderly Across the Street, Strategizing 3:30 PM Kelly JOINED JULY 2016 Etna, NH Chance the Rapper and Kenny Chesney Basketball, Helping Elderly Across the Street, Strategizing 3:30 PM Meet the Team. Stephanie JOINED JULY 2016 Virginia Beach, VI Justin Bieber and Beyonce Eating, Washing Clothes, and Strategizing 3:30 PM
  • 3. uberPOOL is looking to increase daily users from .39% to 2% of all daily transportation in NY. Business Objective
  • 4. uberPOOL is looking to increase daily users from .39% to 2% of all daily transportation in NY. That’s roughly adding 150,000 daily rides. Business Objective
  • 5. Ages 18 - 34 70% of ubers user base.
  • 6. 72% of this age group prefer to stay at home instead of going out. Ages 18 - 34 70% of ubers user base.
  • 7. Meet Andrew and Liz Mid-level Young Professionals Ambitous Career Chasers Netflix Binge Watchers Comfortable being alone Value the simplicity in life Budget conscious
  • 8. So why aren’t millenials going out?
  • 9. More than 1/2 75% of Millennials report that they track their expenses of Millenials in New York feel chronically stressed about money. “Nowadays 20$ won’t get you far. It’s cheaper to just stay in.” - Kimberly Pena Affordability
  • 10. “They’re the greatest generation - of couch potatoes.” - NY Post “Once I’m home, I don’t want to go out. The weekend is my time to relax.” - Brandon Gillespie, 21 “Going out is too much effort. The subway is a struggle to navigate.” - Kimberly Pena Effort
  • 11. Cultural Trend Toward Convenience
  • 12. m Millenials aren’t going out, because they’re complacent. Insight
  • 13. How can uberPOOL have a voice in this age of convenience?
  • 14. Cheap Convenience Subway UBER XuberPOOL Hybrid Solution
  • 16. You don’t deserve New York.
  • 17. What It Is. What It Isn’t. BullyingShocking OffensiveDisruptive Moves to isolation Moves to Action
  • 18. So how would we bring this idea to life to accomplish our objective?
  • 19. So how would we bring this idea to life to accomplish our objective? By disrupting current behavior and providing a new solution.
  • 20. PHASE 1 Disrupting a behavior PHASE 2 Providing a Solution Rollout
  • 21. Rediscover Your City. Streaming TV ads Copy: “This is a better backdrop for your date than your couch” This is a better backdrop for your date than your couch PHASE 1
  • 22. Copy: SEO Ads “You don’t deserve the highest rated restaurants in America” Rediscover Your City. PHASE 1
  • 23. Copy: Binge watching The Office for the 4th time? Really? Rediscover Your City. PHASE 1 Subway Ads
  • 24. City Hacks Sponsored by introducing How far does $30 go in Bed-Stuy? 20$ 30$ 50$ How far does $30 go in Bed-Stuy? Culture Food Party What do you want to do? PHASE 2
  • 27. 2.1 mm 18-34 yr olds 72% of millenials say they prefer to stay in We only need 9% of this market to achieve business objective 1.5 mm http://www.baruch.cuny.edu/nycdata/population-geography/pop-demography.htm Market Size
  • 29. Where this could work Each city has its own unique experiences that are some of the best reasons for living there.