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Introduction to Design Thinking with Elina Zheleva
Дизайн мислене – въведение
!
2 April 2014 @Sofia Coaching Support Group
• What is Design Thinking?
• Definition
• Process
• Terminology
• Design Thinking in your Organisation:
• What can you do?
...
What is Design Thinking?
What is NOT design thinking?
design thinking is NOT DESIGN
design thinking is NOT THINKING
design thinking - the PROCESS behind
Why do we call it Design Thinking then?
design thinking = HUMAN-CENTERED DESIGN
How can I use Design Thinking in my
company?
Design Thinking can be used to:
- improve existing or develop new solutions (products,
services, etc.) that satisfy and de...
Why does it work for organisational culture?
- MOTIVATION: employees focus on creating a solution
that makes customers AND...
practicing design thinking gives уou
creative confidence
Examples?
IT|Software development - Pulse
Telecommunication|Banking - T-Mobile
Automobile|Retail - Audi City London
the 3 key domains of design thinking
design thinking is like chocolate
Contacts
Elina Zheleva
ellie.zheleva@gmail.com

LinkedIn: de.linkedin.com/in/elliezheleva/

Twitter: @ellie_zheleva

!
Par...
Recommended reading material (1/2)
Must-read Books:
Creative Confidence, Tim and David Kelley (IDEO, Stanford)

!
Change by...
Recommended reading material (2/2)
Links:
New York Times on Design Thinking & Stanford d.school: http://nyti.ms/1otI0JE

P...
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Design Thinking presentation in front of Sofia Coaching Support Group_2 April 2014

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This is a presentation - an introduction to Design Thinking to the local coaching community in Sofia.

Photo credits:
A row of philosophers - Fr Lawrence Lew, O.P. @Lawrence OP on Flickr
Red Audi - Josh Sniffen @36bananapies

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Design Thinking presentation in front of Sofia Coaching Support Group_2 April 2014

  1. 1. Introduction to Design Thinking with Elina Zheleva Дизайн мислене – въведение ! 2 April 2014 @Sofia Coaching Support Group
  2. 2. • What is Design Thinking? • Definition • Process • Terminology • Design Thinking in your Organisation: • What can you do? • Why does it work? • Examples • Recommended reading
  3. 3. What is Design Thinking?
  4. 4. What is NOT design thinking?
  5. 5. design thinking is NOT DESIGN
  6. 6. design thinking is NOT THINKING
  7. 7. design thinking - the PROCESS behind
  8. 8. Why do we call it Design Thinking then?
  9. 9. design thinking = HUMAN-CENTERED DESIGN
  10. 10. How can I use Design Thinking in my company?
  11. 11. Design Thinking can be used to: - improve existing or develop new solutions (products, services, etc.) that satisfy and delight people (customers, employees, etc.) ! - develop innovative teams and improve overall organisational culture, customer service, motivation and morale (through team building or work on projects)
  12. 12. Why does it work for organisational culture? - MOTIVATION: employees focus on creating a solution that makes customers AND them happy ! - CREATIVE CONFIDENCE: employees know that they solve a REAL PROBLEM; looking for a solution through prototyping develops their CREATIVITY; testing the solution gives them the CONFIDENCE that they are solving the problem WITHOUT WASTING RESOURCES
  13. 13. practicing design thinking gives уou creative confidence
  14. 14. Examples?
  15. 15. IT|Software development - Pulse
  16. 16. Telecommunication|Banking - T-Mobile
  17. 17. Automobile|Retail - Audi City London
  18. 18. the 3 key domains of design thinking
  19. 19. design thinking is like chocolate
  20. 20. Contacts Elina Zheleva ellie.zheleva@gmail.com LinkedIn: de.linkedin.com/in/elliezheleva/ Twitter: @ellie_zheleva ! Partnerships with: TAB, Neo-Management betahaus, Sofia !
  21. 21. Recommended reading material (1/2) Must-read Books: Creative Confidence, Tim and David Kelley (IDEO, Stanford) ! Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, Tim Brown (IDEO) ! The Design of Business: Why Design Thinking is the Next Competitive Advantage, Roger L. Martin
  22. 22. Recommended reading material (2/2) Links: New York Times on Design Thinking & Stanford d.school: http://nyti.ms/1otI0JE Pulse - Interview with the founder Ankit Gupta: http://dschool.stanford.edu/ student/ankit-gupta/ ! Audi City London - the process: http://huff.to/1iURCuX Audi City London - promotional video: http://bit.ly/1gJRDSP ! Deutsche Telekom Wallet of the Future: http://bit.ly/1kMv5Rt Deutsche Telekom My wallet - website: http://www.my-wallet.com/ !

This is a presentation - an introduction to Design Thinking to the local coaching community in Sofia. Photo credits: A row of philosophers - Fr Lawrence Lew, O.P. @Lawrence OP on Flickr Red Audi - Josh Sniffen @36bananapies

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