Elizma Benade

Greater New York City Area United States

Digital Strategist at LOOP

Advertising / Marketing / PR

Professional Opportunist. Just kidding. Thanks to technology and innovation, we have finally come to terms with the fact that we live in an age where people are no longer impressed by cool visuals, celebrity endorsements, compelling copy or a beautiful app. My job as a strategist is to guide brands towards striking that balance between culture and commerce. Being well aware that I am responsible for the framework that will guide the final outcome of a project, it's important to put myself in both my team and my clients' shoes. - Understanding people: uncovering people's needs and predicting behaviors - Understanding business: researching market trends and applying it to client init...