“To demonstrate the nature of one who would enter the kingdom is to use an illustration”, here are a few main reasons why illustrations add up spice to UX design!
3. To instantly resonate with the user
People tend to perceive and
process visual information at a
speed of just 0.1 seconds; clearly a
winner over vanilla text content.
Visuals in the interface can
persistently stay in the user’s
memory. Even users who can’t read
will be able to decode the context.
4. To provide an interactive experience
Visual explanations can make a user
experience conversational enough to
keep the user engaged. Illustrations
facilitate a user to experience the
user-friendly nature of the interface.
The use of illustrations can glide the
user into a smooth and seamless
experience supported effectively by
relevant visual imagery.
5. To connect user experience with user
emotions
Good illustrations can positively
pique the emotions of users no
matter what their mood is like. It
helps users flawlessly navigate a
website in a seamless manner.
Attractive visuals tend to nudge
the user to explore the website for
a longer time.
6. To promote brand identity
Custom-made illustrations can
add personality to a brand and
build the trust of users. A brand
design should distinguish itself
from the rest with unique
elements to enhance
recognizability among users and
make them associate certain
visuals with the brand.