Here are a few main reasons why illustrations can be very important for the UX design

1. Why are
illustrations
important for ux
design?

2. To instantly resonate with the user
2
People tend to perceive and process visual
information at a speed of just 0.1 seconds;
clearly a winner over vanilla text content.
Visuals in the interface can persistently stay
in the user’s memory. Even users who can’t
read will be able to decode the context.

3. Place your screenshot here
3
To provide
an
interactive
experience
Visual explanations can make a
user experience
conversational enough to keep
the user engaged. Illustrations
facilitate a user to experience
the user-friendly nature of the
interface. The use of
illustrations can glide the user
into a smooth and seamless
experience supported
effectively by relevant visual
imagery.

4. Custom-made illustrations can
add personality to a brand and
build the trust of users. A brand
design should distinguish itself
from the rest with unique
elements to enhance
recognizability among users and
make them associate certain
visuals with the brand.
To promote brand identity

5. To connect user experience with
user emotions
Good illustrations can positively pique the
emotions of users no matter what their
mood is like. It helps users flawlessly
navigate a website in a seamless manner.
Attractive visuals tend to nudge the user
to explore the website for a longer time.

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