2. WWW.NORSTAT.DE
02
„Der Mensch spielt nur,
wo er in voller Bedeutung
des Wortes Mensch ist,
und er ist nur da ganz
Mensch, wo er spielt.“
Friedrich Schiller - Über die
ästhetische Erziehung des
Menschen
3. VALUABLE ANSWERS FOR IMPORTANT DECISIONS.
03
THE GAMIFICATION BUZZ
3%
9%
6%
18%
2012 2014
Client Supplier
11%
36%
25%
38%
2012 2014
UNDER CONSIDERATIONIN USE
RESEARCH GAMIFICATION…
SOURCE: GRIT Report 2012 / 2014
5. VALUABLE ANSWERS FOR IMPORTANT DECISIONS.
05
___________
WHAT IS
WRONG WITH
ONLINE
RESEARCH?
___________
WHY COULD
GAMIFICATION
BE A SOLUTION?
___________
WHAT IS
RESEARCH
GAMIFICATION?
AGENDA
6. WWW.NORSTAT.DE
06
WHAT IS WRONG WITH ONLINE RESEARCH?
RESPONSE RATES
DROP OUT RATES
DATA QUALITY
SATISFICING BEHAVIOUR
PANEL RECRUITMENT
9. VALUABLE ANSWERS FOR IMPORTANT DECISIONS.
09
WHAT‘S THE PROBLEM WITH ONLINE SURVEYS?
2005200620072008200920102011
THE EVOLUTION OF…
ONLINE SURVEYS
10. WWW.NORSTAT.DE
010
WHAT‘S THE PROBLEM WITH ONLINE SURVEYS?
QUALITY OF SURVEY
EXPERIENCE
CHANCE TO
BE SURVEYED
everywhere & at any time
relevance & design
12. 12
WWW.NORSTAT.DE
WHAT‘S THE PROBLEM WITH ONLINE SURVEYS?
CHANCE TO
BE SURVEYED
everywhere & at any time
relevance & design
QUALITY OF SURVEY
EXPERIENCE
relevance & design
QUALITY OF SURVEY
EXPERIENCE
14. VALUABLE ANSWERS FOR IMPORTANT DECISIONS.
14
WHAT IS GAMIFICATION?
PLAY AS A PREPARATION
FOR THE UNEXPECTED:
LEARN TO SWITCH AND
IMPROVISE BEHAVIOURS
18. VALUABLE ANSWERS FOR IMPORTANT DECISIONS.
18
RESPONSE RATES
DROP OUT RATES
DATA QUALITY
SATISFICING BEHAVIOUR
PANEL RECRUITMENT
DOES GAMIFICATION MAKE A DIFFERENCE?
GET RID OF INCENTIVES
PREVENT DROP OUTS
PRESERVE DATA QUALITY
SUSTAIN ATTENTION
ENGAGE WITH RESPONDENTS
INTRINSIC MOTIVATION