2. Introduction
My music magazine will be of a pop genre and will have a very
current, up-to-date and modern name to reflect the persona of
the magazine that is aimed at younger generations. Every
edition of the magazine will include artists who are represented
as powerful and influential in the music industry, e.g., Beyoncé,
Jay-z, Rihanna, Lady Gaga and Justin Timberlake. These are very
high-up and successful artists, which will give my magazine a
high status representation.
This magazine has the full potential to be just as successful as
your current music magazine Billboard and it will attract a new
target audience to your company, by introducing a brand new
and mainstream magazine which people will be intrigued in.
3. Genre
The genre of my music magazine will be
pop music. This is similar to the current
music magazine you publish now –
Billboard. Billboard has already bought
your company tremendous success and is
one of the leading pop music magazines
across the globe. Therefore, I feel that my
magazine will help further this success with
your company as it will be bringing a new,
fresh and up-to-date magazine to the
industry.
4. Target Audience
The target audience for my music magazine will be 16-26 year
olds. The magazine will be targeted at both genders, however
the main focus will be females. The target audience will be
very sophisticated and upper-class people, as my magazine
will be aimed at higher social classes and will be full of major
successful and professional celebrity musicians. My music
magazine will be designed appropriately for my chosen target
audience as I will take on board the results and information I
gathered from them during audience research by carrying out
questionnaires and focus group interviews to create my
magazine with key features they voted for to see in a music
magazine. Putting this information into consideration when
designing my magazine will let know how to make the
magazine appeal as much as possible to my target audience.
5. House Style / Mode of Address
The house style of my music
magazine will follow a sans serif font,
colour and layout scheme. The sans
serif fonts will help the magazine
appeal to its target audience, the
colour scheme will consist of bright
female leaning colours and an
ordered and sophisticated layout.
Mode of address will be present in
the magazine, as the musician
posing will be looking straight at the
camera, creating eye-contact with
readers.
6. Content
My content for my first magazine edition will include:
Interviews with successful musicians and new and up-coming
artists breaking into the industry.
The top 40 UK line-up, letting readers see how the current
music has been rated.
Concert tickets and tour dates, as well as reviews on gigs.
List of new albums being released and flashbacks to
older albums which were released the same date a few
years back.
Fashion sector, which will rate or slate artists costumes
and red-carpet outfits
7. Main Story
The main story in my magazine’s first
edition will be an article with an up-coming
female music artist. The singer
is Macy Dear who after several years
of constant attempts to break into the
music industry, has officially been
signed and is enjoying the success of
celebrating her first album, which is
internationally number one. The article
will include her talking about the
struggle of making it famous, her
complicated love life, being singed to
a record label, where her inspirations
for her album came from and how she
is now loving the high life.
8. Why Choose my Music Magazine?
If you choose my music magazine
to be published by your company
Prometheus Global Media, you
would be taking on a magazine
that has the potential to become
one of the best selling music
magazines of all time, similar to
Billboard’s success. My magazine
will be an ‘upgrade’ from
Billboard, which will help your
company keep current and fresh
and represent Prometheus Global
Media as a very modern and
professional company.
9. Why Advertise with my Music Magazine?
As of my magazine’s potential to become just as professional and successful as Billboard, it
will be a great opportunity for companies to advertise their products in the magazine. This
is because advertising in such a popular magazine with thousands of readers means many
people will see the adverts, which will attract and persuade many customers to buy the
companies products. This will also help both ways, as my magazine will gain money from
allowing businesses to advertise on its pages, letting Prometheus Global Media earn
higher profits.
For example, these are the type of businesses that will advertise in my magazine:
10. Why my Music Magazine and not Billboard?
Billboard is one of the world’s most successful and top
selling pop genre music magazines of all time. However,
bringing a new music magazine to the scene beside
Billboard is likely to attract a further mass target audience
than the current magazines, which will develop a wider
business for Prometheus Global Media. My music magazine
will has a wider target audience than your other
magazines, as it will attract audiences around 14-35 years,
so sales are most likely to be higher than any other
magazine you produce. There is no other magazine like this
on the market.
