Twitter users send an average of 500 million tweets per day, so it is easy for your content to get lost in the mix. In order to have the best optimal viewership of your tweets, you need to build meaningful engagement on Twitter. Through content best practices, audience building techniques, promotions and data analysis, you can learn to become a Twitter pro. Key takeaways in this session include: - Creating a platform specific social engagement strategy for Twitter - Developing the right content to nurture and engage your current customer base - Delivering informative and helpful customer communication - Learning how to analyze your data correctly and enhance your keyword analysis/hashtag tracking - Best Practices for optimal engagement on Twitter