CTAC 354 Industry Slide #1

1. Globalization
in Beauty
around the
world

2. Article Overview
Discuss the illusion that human beings create to hide from their peers.
"Western beauty ideals — actually, man-made Western beauty ideals — have spread to the rest of the world
through globalization and are now being upheld as models even in places like India and Japan,"
Japan, for example, has historically maintained beauty standards distinct from Western ideals, according to the
documentary, with curvy figures long-associated with positive values like wealth and fertility.
Yet today, about 30% of Japanese women in their 20s are categorized as underweight — a proportion that has
rapidly increased since the 1980s, as Dr. Tetsuya Ando of the National Institute of Mental Health states in the
film.
Japanese women, he notes, try to "cultivate that body image that they see in women's magazines, which are
women's bodies that are very thin, with very long legs and with many of the characteristics we associate with
this kind of global culture of beauty that is circulating throughout the world."

3. Article Overview
Extreme weight loss
Anorexia
Surgery
Extreme measures of the ideal beauty queens
Fashion
Makeup
Extensions
Diet……….ETC

4. What does Globalization Means To Me
Globalization means to me a career expansion and I say this because if I owned my
own company built right up upon and in Michigan and I would like to expand in a
few other states than two years later and another 6 months another country.
That is what expansion appears to look like to in the end. Let's not mention that
my business have more to offer oppose to just business if it's a really big
business I help out in controlling politics,economics good or bad as well as
controlling my own organization.
In the end globalization is the world system to make money improving their
process.

5. The global Cosmetic market was 460 billion USD in 2014 and is estimated to reach 675
billion USD by 2020 growing at a rate of 6.4%. Of the cosmetic products, Skin care has
the highest market share while Oral Cosmetics would be the fasted growing market during
the forecasted period.

6. To me Globalization is neither good nor bad to me it is an dealbreaker.
A connection within companies not just yours but others, technically networking
According to the book most commentators see globalization as a largely positive-- and
clearly unstoppable-- development.
As well as myself.

7. How Is beauty Expanding across the World
Meet 28 African Women Entrepreneurs Changing the Face of
the Beauty and Wellness Industry
This article speaks about 28 different women expanding their companies and
building their brands for the first time in certain countries. Although these brands
are in different countries I wanted to use this article to express to you all that
women across the world use beauty products. It speaks about how they started they
product line and why they picked the specific product to sell in a particular country.

8. Even before Cleopatra made famous her kohl-rimmed eyes, women the world over sought out lotions, creams and
powders to put their best face forward. And throughout the centuries, the desire for beauty products has only grown.
The cosmetics industry basically is divided into three categories: skincare, haircare and color cosmetics. Citing
research from Datamonitor, Cosmetics & Toiletries magazine puts the total cosmetic industry at $124 billion, with
sales expected to top $145 billion by 2005. It also points to skincare and color cosmetics as industry growth areas,
with estimated sales of $31 billion and $22.5 billion, respectively.
Many Faces, Many Shades
Frank van der Ree, vice president of marketing at Yves Rocher, a direct marketer of plant-based cosmetics in Exton,
Pa., estimates that women ages 15 and older spend on average approximately $342 a year on beauty products.
Demographics point to a decidedly female market, but that’s pretty much where these individuals’ similarities end.
Cosmetic buyers are as diverse as the products they buy. Moisturizers, anti-aging preparations, eye makeup, lip color
and more are available as natural or chemical-based products, at virtually every price point, for every skin type, and
through every sales channel.
So why would companies want to reach women in search of beauty products through a direct channel as opposed to
a retail environment?
Although there are some notable exceptions, such as Ulta.com and drugstore.com, that have cashed in on the 24/7

9. Open your eyes
Beauty Is one of the best known ways to open up a company and change demographics.
Everyone can build a company even if it’s lotions.
In the world of beauty and wellness, there is a huge interest right now in products and services that
celebrate the essence of unique natural products and resources and ingredients, whilst at the
same time harnessing traditional skills and up-to-the-minute knowledge of leading women
innovators in the industry.
These game-changers are changing the face of the beauty and wellness industry in Africa, and all
around the world and creating fabulous new, proudly African products and brands in the process
that the world wants to buy and use. Some of the names and brands are well-known -.

10. Beauty is expanding greatly around the world today and not just
makeup, hair extensions or shampoos. Things are growing such as
skin care products, lotions, hair grease and wrinkle creams.

13. FREDERICK TAYLOR’S APPROACH
The scientific approach taylor is more concerned with the relationship between manager
and employee.
He wanted people to be rewarded for their work.
He wanted the proper fit between the workers and jobs.

14. Why
I picked this approach because, this is the one that I am more
familiar with, and I can also explain this approach in a different
type of way for my particular industry. In every big industry you
have a board of directors president, VP who is head of the
company. Managers come next then the employees etc. Taylor was
more concerned with the relationship manager and employe,
basically letting you know that that relationship is just important as
the business itself because, without employees their would be no
company or industry.

15. Commercials

16. SWOT: L’Oréal Groupe
STRENGTHS :L'Oréal has a well segmented portfolio operating across different pricing tiers. This has helped
L'Oréal to drive sales growth at economically challenging times. A well-segmented portfolio L'Oréal is able
to think outside the box. Its expansion through skin care device Clarisonic demonstrates its ability to venture
outside regular product categories to drive growth.
WEAKNESSES: Hair care has been less dynamic for L'Oréal, contributing to its drop in market share in 2011. It
faces challenges from P&G and Unilever, but announced that it has exciting launches in the pipeline. Hair
care has been less dynamic. Less dynamic in natural/organic L'Oréal has been less proactive in the natural/
organic category, although it has done well to revive The Body Shop. It could benefit from greater penetration
in the category.
OPPORTUNITIES: Natural/organic brands There are opportunities for L'Oréal to further tap into natural/organic.
It could even consider an acquisition in this area and Yves Rocher could be a good fit for L'Oréal. Clarisonic
in China L'Oréal has been driving Clarisonic in the US and reportedly launched it in France. China too is a
prospective market given consumer preoccupation with skin care.

17. THREATS: Economic adversity, Economic forecast is bleak propelled by the
Eurozone debt crisis. At the same time, emerging markets such as China are
reportedly cooling down. Growing competition in emerging markets, L'Oréal
has done well in terms of emerging market expansion but competition is
becoming more intense. For example, Estée Lauder and Coty are both targeting
China.

18. Questions
1. What is driving the globalization of the personal care and cosmetic industry?
2. What are the ethnic and cultural factors impacting the globalization of the personal care and
cosmetic industry?
3. What obstacles are companies in the personal care and cosmetic industry facing?

19. You ARE BEAUTIFUL

20. Work Cited
https://mic.com/articles/111228/how-western-beauty-ideals-are-hurting-women-across-the-globe#.xlUXskdwJ
http://www.nytimes.com/2016/09/15/fashion/alicia-keys-no-makeup-beauty-movement.html?_r=0
http://www.targetmarketingmag.com/article/market-focus-beauty-product-buyers-28625/
http://www.euromonitor.com/medialibrary/PDF/LOreal-Company-Profile-SWOT-Analysis.pdf
http://www.lionessesofafrica.com/blog/2016/3/12/meet-28-african-women-entrepreneurs-changing-the-face-of-the-
beauty-and-wellness-industry
http://image.slidesharecdn.com/chinacosmeticmarketreport2013-130730232301-phpapp01/95/china-cosmetic-
market-report-2013-3-638.jpg?cb=1375228242