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SCRIPTED.COM 
How To 
Succeed At 
Video & 
Written 
Content 
Creation 
SCRIPTED.COM
Who We Are 
Ryan Buckley, Scripted.com 
SCRIPTED.COM 
Co-founder 
Anna Tong, Wooshii 
Head of Marketing 
ryan@scripted.com...
100M 
69% 
SCRIPTED.COM
SCRIPTED.COM
High quality video production is now 
affordable 
SCRIPTED.COM
INBOUND OUTBOUND 
SCRIPTED.COM
Be seen and known as the authority in your field. Be the best answer to a users who 
are actively searching and asking que...
SCRIPTED.COM 
INBOUND 
O2 Gurus, SortedFood, Michelle Phan, Victoria Secrets.
SCRIPTED.COM 
INBOUND 
Be sustainable 
http://wistia.com/learning/diy-office-video-studio
SCRIPTED.COM 
INBOUND 
Be regular
SCRIPTED.COM 
INBOUND 
Be consistent: rituals, language 
Jenna Marbles Wistia
SCRIPTED.COM 
INBOUND 
Keep it short 
1 video = 1 message
SCRIPTED.COM 
OUTBOUND 
Dollar Shave Club Volvo Trucks 
TrueView Instream
TrueView Instream 
SCRIPTED.COM 
Outbound – TrueView Instream 
Storytelling, inspiring, disrupting 
Inbound – Technical, p...
SCRIPTED.COM 
VIDEO PRODUCTION: wooshii.com
SCRIPTED.COM 
VIDEO PRODUCTION: wooshii.com 
1. Set budget & post to 10K video-makers 
2. Receive pitches & pick winner. 
...
Video Content & Scripted 
SCRIPTED.COM
SCRIPTED.COM 
2 . 2 SCRIPTED SCALING 
Our History in Entertainment 
• Launched in 2008 
• Screenwriting software used by 
...
SCRIPTED.COM 
Int ro 
Measuring Your Content’s ROI
SCRIPTED.COM 
2 . 1 SCRIPTED SCALING 
Small Team, Big Content 
Team 
• Content Manager 
Volume 
• 50+ pieces of content pu...
SCRIPTED.COM 
2 . 2 SCRIPTED SCALING 
Efficiency of External Writing Teams 
Editorial Calendar 
Submit Guidelines 
Content...
SCRIPTED.COM 
2 . 2 SCRIPTED SCALING 
Nuts & Bolts of a Screenplay
SCRIPTED.COM 
2 . 2 SCRIPTED SCALING 
How to Order a Video Script
Let Us Save You Time 
SCRIPTED.COM 
The Managed Experience 
• Kick off call with your manager 
• Guideline creation 
• Rev...
Who We Are 
Ryan Buckley, Scripted.com 
SCRIPTED.COM 
Co-founder 
Anna Tong, Wooshii 
Head of Marketing 
ryan@scripted.com...
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How to Succeed at Video & Written Content Creation

In today’s world of content marketing, consumers are eager to digest multimedia content. In fact, about 85 percent of Internet users are watching video online today. If you’re looking to drive engagement through visual content in your content marketing strategy, adding video is an easy way to do it. On October 30, Wooshii (Anna Tong, Head of Marketing) and Scripted (Ryan Buckley, Head of Partnerships/Co-founder) teamed up to lend their expertise on how today’s content marketers can create engaging videos.

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How to Succeed at Video & Written Content Creation

  1. 1. SCRIPTED.COM How To Succeed At Video & Written Content Creation SCRIPTED.COM
  2. 2. Who We Are Ryan Buckley, Scripted.com SCRIPTED.COM Co-founder Anna Tong, Wooshii Head of Marketing ryan@scripted.com anna@wooshii.com
  3. 3. 100M 69% SCRIPTED.COM
  4. 4. SCRIPTED.COM
  5. 5. High quality video production is now affordable SCRIPTED.COM
  6. 6. INBOUND OUTBOUND SCRIPTED.COM
  7. 7. Be seen and known as the authority in your field. Be the best answer to a users who are actively searching and asking questions. SCRIPTED.COM INBOUND • FAQs • Your customers • Quora • YouTube Where do I find my topics? • Interviews • Product demos • Explainer videos • Talking heads
  8. 8. SCRIPTED.COM INBOUND O2 Gurus, SortedFood, Michelle Phan, Victoria Secrets.
  9. 9. SCRIPTED.COM INBOUND Be sustainable http://wistia.com/learning/diy-office-video-studio
  10. 10. SCRIPTED.COM INBOUND Be regular
  11. 11. SCRIPTED.COM INBOUND Be consistent: rituals, language Jenna Marbles Wistia
  12. 12. SCRIPTED.COM INBOUND Keep it short 1 video = 1 message
  13. 13. SCRIPTED.COM OUTBOUND Dollar Shave Club Volvo Trucks TrueView Instream
  14. 14. TrueView Instream SCRIPTED.COM Outbound – TrueView Instream Storytelling, inspiring, disrupting Inbound – Technical, product demos, consistent, reliable, best answer 1 destination for easy discovery HOW DO I WIN AT YOUTUBE?
  15. 15. SCRIPTED.COM VIDEO PRODUCTION: wooshii.com
  16. 16. SCRIPTED.COM VIDEO PRODUCTION: wooshii.com 1. Set budget & post to 10K video-makers 2. Receive pitches & pick winner. 3. Get video made. • Budget control • Quality video • Risk free • Scalable • Choice
  17. 17. Video Content & Scripted SCRIPTED.COM
  18. 18. SCRIPTED.COM 2 . 2 SCRIPTED SCALING Our History in Entertainment • Launched in 2008 • Screenwriting software used by 80,000 screenwriters • Recently sold to a screenplay contest company in LA • Launched in 2011 • Over 7,500 writers screened and approved in dozens of industries • Seeded by Scripped community
  19. 19. SCRIPTED.COM Int ro Measuring Your Content’s ROI
  20. 20. SCRIPTED.COM 2 . 1 SCRIPTED SCALING Small Team, Big Content Team • Content Manager Volume • 50+ pieces of content published per month Content • Blog Posts • Guest Posts • White Papers • Slideshares • Webinars Content Creation Scripted Writers In-House 20% 80%
  21. 21. SCRIPTED.COM 2 . 2 SCRIPTED SCALING Efficiency of External Writing Teams Editorial Calendar Submit Guidelines Content Written Review Content Measure and optimize Measure Publish/Promote Plan content 4 weeks in advance 30+ pieces of content written in 5 to 10 days 3 to 5 days of review and editing Promote across relevant channels immediately
  22. 22. SCRIPTED.COM 2 . 2 SCRIPTED SCALING Nuts & Bolts of a Screenplay
  23. 23. SCRIPTED.COM 2 . 2 SCRIPTED SCALING How to Order a Video Script
  24. 24. Let Us Save You Time SCRIPTED.COM The Managed Experience • Kick off call with your manager • Guideline creation • Reviewing Content • Post Delivery Check In Managed Services Price • $500 per month • No minimum content spend • 3 month contract, pay for managed services upfront • Pay for content as you go
  25. 25. Who We Are Ryan Buckley, Scripted.com SCRIPTED.COM Co-founder Anna Tong, Wooshii Head of Marketing ryan@scripted.com anna@wooshii.com

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