Keynote presentation by Kevin Spain at the 2nd Annual Emergence Capital Enterprise Mobile Forum. Shares vision for how mobile will transform the use of technology for non-desk workers around the globe. Also covers three keys for success for enterprise mobile entrepreneurs.

1. EMERGENCE CAPITALENTERPRISEMOBILEFORUMKevin Spain, General Partner, Emergence CapitalNovember 2014

2. Emergence Capital

3. $240 billion
spent on enterprise applications worldwide each year

4. 600 million desk workers

5. Deskworkers
3.1 billion
people
work
worldwide
$250billion

6. 3.1 billion
people
work
worldwide
80% are underserved by technology on the job

7. Mobile
Democratizing access to technology

8. Who are these non- desk workers?

9. Construction

10. Manufacturing

11. Healthcare

12. 30%
Developed+All Europe
10%
LatinAmerica
10%
Middle East+ Africa
50%
Asia Pacific

13. How big could this be?

14. 2.5 billion
non-desk workers
X
$40+
per worker per year
$100+ billion
annual revenue from non-desk workers
Enterprise Mobile Revenue today: <$100 million
Cloud revenue in 2004: <$100 million

15. What will it take to build
a leading mobile enterprise company?

16. Mobile go-to- market expertise
Mobile platformleverage
Globalorientation
1
2
3

17. •Capitalize on the unique capabilities of mobile devices
•Use interface limitations to your advantage
•Consider how leading mobile platform providers might help you scale
Mobile platformleverage
1

18. •Learn how to successfully manage app store optimization
•Build a customer acquisition engine that fits youroffering
•In vertical markets, heavily leverage word-of-mouth
Mobile go-to- market expertise
2

19. •Think like a global company from the start
•Develop product so that it can be localized easily
•Consider a range of international go-to-market strategies before committing to one
Globalorientation
3

20. EMERGENCE CAPITALENTERPRISEMOBILEFORUM2014