1. Q4&5 “WHO ARE YOUR TARGET AUDIENCE AND HOW
DID YOU ATTRACT AND ADDRESS THEM?”
This is Kate England, I think that Kate is the sort of person to buy a R&B music magazine.
Kate is 17 years old, she is single and she doesn’t have a job but is still in education at St. Peters High
School & Sixth Form in Gloucester.
Kate’s favorite artist is Beyoncé and her idol is Selena Gomez. Her idol is Selena Gomez because she
watched her on Disney channel as a child and has loved her ever since, seeing her turn into a famous artist
and actress. She also likes to listen to Drake, Rihanna, Tyga and Lana Del Rey.
The last album that Kate bought was Beyonce latest album named BEYONCE. Kate likes going to
watch her favourite artists live.
The last artist that she saw live was Drake at the O2 Arena, London. She doesn't usually go to gigs
as she prefers big name artists, so goes to watch famous artists in big arenas every few months.
She is going to the V festival this summer where she will see some of her favourite artists.
2. WHO IS MY TARGET AUDIENCE?
• My target audience for my magazine is ideally someone who is like Kate and
shares the same interests.
• Such as listening to R&B music, as this is the genre of my magazine.
• An audience who is within the age of 15-25 as i feel that my magazine is
based on people of that age and is most suitable.
I made a small questionnaire to see what sort of price my target audience would
and do pay for music magazines, and i found out that the majority of the people said
they would/do pay between £1.00-£2.50. I also asked them where about they
usually bought their magazines and the most popular answer was in the local news
agents or supermarket.
3. On my front cover of my music
magazine i tried to attract my audience
by adding a selling line which offers free
gifts inside the magazine which i feel
will attract my audience because it will
be free downloads of some of the artists
that are in the magazine on itunes. The
language that i have used at the bottom
of my magazine cover also says ‘girl
who broke the rules’ i feel as if this
language is aimed at my target
audience because of the word girl
instead of woman or lady.
I feel as if i have targeted my
audience in my contents page
because in my descriptions of
the articles i have based the
articles of people of my target
audiences age 15-25. I think
that my audience may find
some of the articles relatable or
interesting because of the age
group.
I think that my article really
targets my audience because
i think that a lot of the feature
and the theme of the page
are for people of a younger
age because of it being a
cartoon theme. I also think
that it suits my target
audience because she is a
young new artist.
