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Evaluation Task 3
What was the intended outcome of the
             production?
The intended outcome of our production is to engage with our
target audience and make them want to come and view our film at
the cinema. The purpose of a trailer is to advertise the film and to
establish part of the narrative and genre. It is supposed to create
enigmas and by doing this makes the audience want to come watch
the film to answer their enigmas. We wanted our trailer to be
shocking and engage the audiences attention, by using numerous
action sequences of crime and showing disruptions to the
equilibrium by violence
How effectively were storyboards and
       ancillary task plans followed?
• Our storyboard was a rough guideline to follow whilst filming our trailer, but
  when it come to filming we decided to change shots and the order to we felt
  was most effective. The story board was as good foundation to start with and
  helped us order out shots.




• As a group we looked at previous posters for films of our genre and
  took ideas from them. Rizwana then used this ideas in creating our
  poster on the software Fireworks, she used stills from the trailer and
  dark gothic colours to establish the thriller/horror genre of our
  production. She stuck to key conventions of other posters as she put
  production company logos at the bottom of the poster. Rizwana also
  put all institutional information under the title which is also a common
  feature of posters.
Firstly before attempting to make the website, as a group we looked at
websites for other thrillers and horrors, such as ‘Sinister’ and ‘Captivity’
we looked at conventions they had used on there websites and decided
to take key bits and adapt them to ours. They used colours, animations
and pictures all to establish the genre, for example Sinister used a
montage of quick flashing images from the film which showed scary and
graphic images. They had also used, sharp and blurry fonts which all
connote horror and fear.
While making the website we decided to use colours of black, white and
red. These colours are commonly used to connote thriller/horror and
suggests eeriness. The red connotes blood and danger where the black
and white connote binary oppositions the good and the bad in the film
and how they oppose.
How were these outcomes achieved in terms of matching
mise-en-scene, including page layout and camera shot choices?
 What stylistic techniques were used to support your trailer?
 • As our genre is thriller/horror mis-en-scene is important in
   making it look effective and to be successful. The audience will
   be expecting common conventions due to previous ones they
   have seen before these things include weapons, violence, blood,
   the ‘murderer’, frightened facial expressions, isolated locations,
   dark costume for the ‘murderer’, tensions and suspense. We
   tried to include all of the above in our trailer to establish the
   horror/ thriller genre.
 • For example in our production we have used typical
   thriller/horror weapons such as a baseball bat and a knife.
 • We used a variety of shots to create different tensions and
   atmospheres. We used close ups of facial expressions to show
   fear and worry of our faces which create tension with the
   audience and is a common convention of previous of the same
   genre.
• Creating suspense and tension is a key element in a successful thriller/horror,
  we have done this in various ways. Near the beginning of our production we
  see a baseball bat swinging towards the camera it is filmed as a point of view
  shot, this immediately establishes the genre and that it will include violence.
  There is also close ups of the killer cutting out pictures which establishes his
  persona to audience as being psychotic and help the audience understand he
  has specific victims in mind. Also in our trailer there is a close up of the
  victims face being grabbed showing violence and creating fear with the
  audience, which is common of the genre.
• For example In the film ‘Tamara’ it has a similar revenge story to ours, she
  uses a knife to cut off one of her victims nose, ears and eyes. We incorporated
  this into our trailer and used a knife as a weapon for revenge. On the other
  hand in ‘Tamara’ there is the use of supernatural which is more common of
  horror films, in our trailer we tried to make it look realistic so used real
  weapons and made the killer completely human, which we also did for
  practicality as a student making a trailer.
• To suit our genre of horror/thriller we used a typical stylistic technique
  seen in many other films of this genre. We used fast paced music which
  helps build tension and suspense and creates a tense of fear with the
  audience. Music is key in establishing genre and creating the right
  mood/atmosphere of the film. Our music helps establish what is
  happening in the trailer, for example there is a chase scene which is
  common in thrillers, music is needed to create tension and worry for the
  character and immediately signifies to the audience what is happening.

• In our trailer we also used another common stylistic feature of
  thriller/horrors is the use of chiaroscuro lighting, which is low key, high
  contrast and creates dark shadows which produces an eerie mood The
  lighting is therefore dark with dark shadows, creating a tense and
  melancholic atmosphere, which is a common convention of the genre.
  This is because the content is usually dark and ominous.

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Evaluation tasks media question 3

  • 2. What was the intended outcome of the production? The intended outcome of our production is to engage with our target audience and make them want to come and view our film at the cinema. The purpose of a trailer is to advertise the film and to establish part of the narrative and genre. It is supposed to create enigmas and by doing this makes the audience want to come watch the film to answer their enigmas. We wanted our trailer to be shocking and engage the audiences attention, by using numerous action sequences of crime and showing disruptions to the equilibrium by violence
  • 3. How effectively were storyboards and ancillary task plans followed? • Our storyboard was a rough guideline to follow whilst filming our trailer, but when it come to filming we decided to change shots and the order to we felt was most effective. The story board was as good foundation to start with and helped us order out shots. • As a group we looked at previous posters for films of our genre and took ideas from them. Rizwana then used this ideas in creating our poster on the software Fireworks, she used stills from the trailer and dark gothic colours to establish the thriller/horror genre of our production. She stuck to key conventions of other posters as she put production company logos at the bottom of the poster. Rizwana also put all institutional information under the title which is also a common feature of posters.
  • 4. Firstly before attempting to make the website, as a group we looked at websites for other thrillers and horrors, such as ‘Sinister’ and ‘Captivity’ we looked at conventions they had used on there websites and decided to take key bits and adapt them to ours. They used colours, animations and pictures all to establish the genre, for example Sinister used a montage of quick flashing images from the film which showed scary and graphic images. They had also used, sharp and blurry fonts which all connote horror and fear. While making the website we decided to use colours of black, white and red. These colours are commonly used to connote thriller/horror and suggests eeriness. The red connotes blood and danger where the black and white connote binary oppositions the good and the bad in the film and how they oppose.
  • 5. How were these outcomes achieved in terms of matching mise-en-scene, including page layout and camera shot choices? What stylistic techniques were used to support your trailer? • As our genre is thriller/horror mis-en-scene is important in making it look effective and to be successful. The audience will be expecting common conventions due to previous ones they have seen before these things include weapons, violence, blood, the ‘murderer’, frightened facial expressions, isolated locations, dark costume for the ‘murderer’, tensions and suspense. We tried to include all of the above in our trailer to establish the horror/ thriller genre. • For example in our production we have used typical thriller/horror weapons such as a baseball bat and a knife. • We used a variety of shots to create different tensions and atmospheres. We used close ups of facial expressions to show fear and worry of our faces which create tension with the audience and is a common convention of previous of the same genre.
  • 6. • Creating suspense and tension is a key element in a successful thriller/horror, we have done this in various ways. Near the beginning of our production we see a baseball bat swinging towards the camera it is filmed as a point of view shot, this immediately establishes the genre and that it will include violence. There is also close ups of the killer cutting out pictures which establishes his persona to audience as being psychotic and help the audience understand he has specific victims in mind. Also in our trailer there is a close up of the victims face being grabbed showing violence and creating fear with the audience, which is common of the genre. • For example In the film ‘Tamara’ it has a similar revenge story to ours, she uses a knife to cut off one of her victims nose, ears and eyes. We incorporated this into our trailer and used a knife as a weapon for revenge. On the other hand in ‘Tamara’ there is the use of supernatural which is more common of horror films, in our trailer we tried to make it look realistic so used real weapons and made the killer completely human, which we also did for practicality as a student making a trailer.
  • 7. • To suit our genre of horror/thriller we used a typical stylistic technique seen in many other films of this genre. We used fast paced music which helps build tension and suspense and creates a tense of fear with the audience. Music is key in establishing genre and creating the right mood/atmosphere of the film. Our music helps establish what is happening in the trailer, for example there is a chase scene which is common in thrillers, music is needed to create tension and worry for the character and immediately signifies to the audience what is happening. • In our trailer we also used another common stylistic feature of thriller/horrors is the use of chiaroscuro lighting, which is low key, high contrast and creates dark shadows which produces an eerie mood The lighting is therefore dark with dark shadows, creating a tense and melancholic atmosphere, which is a common convention of the genre. This is because the content is usually dark and ominous.