An editorial calendar is an annual plan that highlights overarching themes and special issues for monthly publications to help advertisers, while a content calendar tracks the daily or weekly status and progress of individual content pieces on one or more platforms. Examples of editorial calendars include those from Cosmo, Real Simple, and Vogue, while content calendar templates come from LightBox Collective, Mozilla, and HubSpot, with the latter two including additional metadata and tracking posts at a weekly or daily level.

1. 7.21.2013
Editorial & Content Calendars
Tools from traditional and new media
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2. What’s the difference?
An editorial calendar is an annual plan shared with a wide audience
and the content calendar is a document that tracks the day-to-day
progress of publications on one or more platforms.
✤ An Editorial Calendar highlights overarching themes and special
issues/opportunities for monthly publications to help advertisers
buy relevant space.
✤ A Content Calendar tracks the status and progress of each piece of
content usually at a daily or weekly level.
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3. Examples
✤ 2013 Editorial Calendars
✤ Cosmo
✤ Real Simple
✤ Vogue
✤ MIT Tech Review
✤ Men’s Health
✤ Content Calendar Templates
✤ LightBox Collective
✤ Mozilla
✤ HubSpot
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4. Cosmo
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5. Real Simple
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6. Vogue
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7. MITTech
Review
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8. Men’s Health
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9. LightBox Collaborative
Depth Level - Day, with months tabbed
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10. Mozilla
Includes themes and events at the top, depth level- weekly posts
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11. HubSpot
Includes target personas, CTAs and Keywords, depth level- daily posts
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12. Possible Format
Includes themes, events, expert series and the articles we want on the site to start.
Depth level - Monthly
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