2. 1920-1966
- “making a main title was like
making a poster – you're
considering the event into one
concept, this one metaphor… a
backstory that needs to be told
or a character that needs to be
introduced.”
3. • 1920 – Born in the Bronx district
• Bass studies at the art students league in new
york and Brooklyn college under gyorgy
kepes, a Hungarian graphic designer
• After apprenticeships with Manhattan design
firms, bass worked as a freelance graphic
designer or ‘commercial artist’ as they were
called
• 1946 – he moved to los Angeles to get away
from creative constraints imposed on him in
new york
4. 1954 -
Otto Preminger
invited him to
design the poster
for his movie,
Carmen Jones.
Impressed by the
result, Preminger
asked Bass to
create the films title
sequence too.
5. 1955 –
Bass first made his
mark on film when
he designed a
simple paper cut out
of a herion addicts
arm for the opening
titles of The Man
with the Golden
Arm.
Bass chose the arm
as a powerful image
6. He is best
known for
his use of
simple,
geometric
shapes and
their
symbolism.
Often, a
single
dominant
7. Bass’s posters
had an uncanny
ability to capture
the mood of a
film with simple
shapes and
images. This was
his preferred
method as
opposed to using
