A DAM Digital Preservation Strategy can help save time & money, avoid legal and ethical problems, and, most importantly, avoid the front page of the New York Times. In this webinar, you will learn concepts of archival theory that easily translate to the practice of Digital Asset Management, in a variety of digital environments including Library, Archive, WIP (Works-in-Progress) DAMs, and assets living in the wild.

1. DAM and Digital Preservation, Beyond Metadata Standards:
Ensuring Authenticity and Digital Provenance
Emily Kolvitz, Digital Asset
Manager, JCPenney
DAM Guru Program Member Webinar Series
DAM and Digital Preservation, Beyond
Metadata Standards:
Ensuring Authenticity and Digital
Provenance

2. DAM and Digital Preservation, Beyond Metadata Standards:
Ensuring Authenticity and Digital Provenance
Emily Kolvitz, Digital Asset
Manager, JCPenney
About the presenter
Emily Kolvitz
DAM/PreMedia Sr.
Specialist
ekolvitz@jcp.com
Twitter: @ekolvitz

3. DAM and Digital Preservation, Beyond Metadata Standards:
Ensuring Authenticity and Digital Provenance
Emily Kolvitz, Digital Asset
Manager, JCPenney
What is Digital
Preservation
and How Does it
Relate
to DAM?

4. DAM and Digital Preservation, Beyond Metadata Standards:
Ensuring Authenticity and Digital Provenance
Emily Kolvitz, Digital Asset
Manager, JCPenney
Digital Preservation means
assets will remain accessible,
intelligible, and usable
regardless of technology. It
also means their status
remains reliable, accurate and
authentic.
Consequences of
lack of Digital
Preservation
Strategy:
● Legal
● Financial
● Ethical

5. DAM and Digital Preservation, Beyond Metadata Standards:
Ensuring Authenticity and Digital Provenance
Emily Kolvitz, Digital Asset
Manager, JCPenney

6. DAM and Digital Preservation, Beyond Metadata Standards:
Ensuring Authenticity and Digital Provenance
Emily Kolvitz, Digital Asset
Manager, JCPenney
1. Repurpose Funds
2. Know the Metadata
3. Use All Resources
4. Utilize and/or Update
Departmental/Organizational
records retention policies in the
development of your Digital
Preservation Strategy
Four Preemptive
Strategies
for Digital
Preservation

7. DAM and Digital Preservation, Beyond Metadata Standards:
Ensuring Authenticity and Digital Provenance
Emily Kolvitz, Digital Asset
Manager, JCPenney
An Opportunity
Digital Preservation theory urges practitioners
to create the metadata record as close to the
time as record creation as possible.

8. DAM and Digital Preservation, Beyond Metadata Standards:
Ensuring Authenticity and Digital Provenance
Emily Kolvitz, Digital Asset
Manager, JCPenney
What is a Digital Preservation
Strategy and What Are the
Requirements?

9. DAM and Digital Preservation, Beyond Metadata Standards:
Ensuring Authenticity and Digital Provenance
Emily Kolvitz, Digital Asset
Manager, JCPenney
A Digital Preservation Strategy…
is holistic, technologically and environmentally neutral. It has
metadata requirements that are expected to be applied at or near
the time of creation and is not focused on specific standards or
procedures. The strategy requires context and curation, and is
supplemented with digital preservation procedures and
recommendations that will invariably change with time.

10. DAM and Digital Preservation, Beyond Metadata Standards:
Ensuring Authenticity and Digital Provenance
Emily Kolvitz, Digital Asset
Manager, JCPenney
1. Provenance
2. Records Life Cycle
3. Inventory
4. Selection & Appraisal
Archival Concepts
and How
They Relate to
Digital
Asset Management

11. DAM and Digital Preservation, Beyond Metadata Standards:
Ensuring Authenticity and Digital Provenance
Emily Kolvitz, Digital Asset
Manager, JCPenney
“Provenance1 is a fundamental principle of
archives, referring to the individual, family or
organization that created or received the items in
a collection. The principle of provenance or the
respect des fonds dictates that records of
different origins (provenance) be kept separate to
preserve their context”

12. DAM and Digital Preservation, Beyond Metadata Standards:
Ensuring Authenticity and Digital Provenance
Emily Kolvitz, Digital Asset
Manager, JCPenney
Records Lifecycle
The lifecycle of records
includes the creation,
use (both primary and
secondary), storage and
disposal of records.

13. DAM and Digital Preservation, Beyond Metadata Standards:
Ensuring Authenticity and Digital Provenance
Emily Kolvitz, Digital Asset
Manager, JCPenney
Inventory
Two Types: Inventory & Preliminary Inventory
One can be used to prune and curate existing collection
and the other can be used as a tool to determine
records of enduring value for ingestion into your DAM.

14. DAM and Digital Preservation, Beyond Metadata Standards:
Ensuring Authenticity and Digital Provenance
Emily Kolvitz, Digital Asset
Manager, JCPenney
Selection & Appraisal
Selection is: “The process of identifying materials to be preserved because of their
enduring value, especially those materials to be physically transferred to an archives1. -
2. The process of choosing materials for exhibition, publication, reformatting.”
Appraisal is: “The process of identifying materials offered to an archives that have
sufficient value to be accessioned. - 2. The process of determining the length of time
records should be retained, based on legal requirements and on their current and
potential usefulness.”
What is Worthy of Being Preserved?
What is Worthy of Potentially Being Accessioned and Preserved?

15. DAM and Digital Preservation, Beyond Metadata Standards:
Ensuring Authenticity and Digital Provenance
Emily Kolvitz, Digital Asset
Manager, JCPenney
Next steps:
Audit existing
metadata,
procedures, and
policies for ensuring
authenticity over time
Conclusion,
Action Items
and Resources

16. DAM and Digital Preservation, Beyond Metadata Standards:
Ensuring Authenticity and Digital Provenance
Emily Kolvitz, Digital Asset
Manager, JCPenney
DAM
Maturity
Model

17. DAM and Digital Preservation, Beyond Metadata Standards:
Ensuring Authenticity and Digital Provenance
Emily Kolvitz, Digital Asset
Manager, JCPenney
Enterprise DAM
Checklist

18. DAM and Digital Preservation, Beyond Metadata Standards:
Ensuring Authenticity and Digital Provenance
Emily Kolvitz, Digital Asset
Manager, JCPenney
• Meet with Legal
• Meet with Records Management
• Meet with Stakeholders involved
in the development of these
policies
• Ask until you find out where this
information lives
• Don’t be surprised if it hasn’t
been updated in many years
Departmental /
Organizational
Record
Retention
Policies

19. DAM and Digital Preservation, Beyond Metadata Standards:
Ensuring Authenticity and Digital Provenance
Emily Kolvitz, Digital Asset
Manager, JCPenney
Jenn Riley’s Metadata Universe

20. DAM and Digital Preservation, Beyond Metadata Standards:
Ensuring Authenticity and Digital Provenance
Emily Kolvitz, Digital Asset
Manager, JCPenney
DigitalPreservation.gov

21. DAM and Digital Preservation, Beyond Metadata Standards:
Ensuring Authenticity and Digital Provenance
Emily Kolvitz, Digital Asset
Manager, JCPenney
International
Council on
Archives
Digital
Preservation
Modules

22. DAM and Digital Preservation, Beyond Metadata Standards:
Ensuring Authenticity and Digital Provenance
Emily Kolvitz, Digital Asset
Manager, JCPenney
Questions for
ekolvitz@jcp.com
Twitter: @ekolvitz
Webinar recording and resource list
at DAMGuru.com/webinars
Emily Kolvitz