2. Target Facts
● Discount, Variety Stores, Home Goods
● 347,000 team members worldwide
● 1,795 stores across the US and Canada
● Market Capital of $38.35 Billion
● Target.com is the 6th most visited retail site in the US
9. Key Factors
● Strong advertising and branding with a recognizable logo
● Commitment to the community
● Multiple apps with different purposes
● Red Card loyalty program
● Modern products and design partnerships
● Reputation for having higher end merchandise than competitors
11. Target Guest: In-Store
● Median age of 40
● Median income of $64,000
● 43% have children at home
● 57% have completed college
● Time starved (busy life)
● Cares about quality and design
12. Target Guest: Mobile
● Has a smartphone
● Most likely to be female
● 25 to 44 years old
● Use the app to:
o Compare prices, find online
coupons, purchase products
14. Main Role of Target.com
● Website offers more products and product details than
Target’s apps
● Website focuses on displaying and selling products
○ Instead of focusing on coupons, like the Cartwheel
app
● Weekly Ad: Coupon feature on the website
17. Applications
● Target Registry: create, manage
or share a Target Gift Registry
● Target Wishlist: create, share,
and track holiday wish lists
● Target Healthful: Target
Pharmacy now
● at your fingertips
● Target App for your phone
● Target App for your tablet
● Cartwheel: save 5-30% on
hundreds of products
● Target Ticket: stream movies & TV
shows at home or on the go
● In a Snap: snap with the app to
shop instantly.
18. Attraction
● Ease of Use
● Brings attention to Target specific brands, Private brands
● Organization of Purchases
● Increases Savings when shopping through multiple channels
● TV and Movies on the go
● Shopping for Friends and Family
19. Engagement
● Suggestions based off of previous purchases
● Daily updates
● Rewards based on use benchmarks
● Tracking and sharing of wishlists
● Pharmacy rewards
21. Challenges
● Lack of Awareness
● Lack of incentive for continued use
● Technology issues
22. Opportunities
● Increase market share
● Driving sales
● Increased foot traffic
● Gaining loyalty
● New customer from use of app
● Increase purchases in store
● Grocery Pickup from app
24. Competitive Benchmarking
● Greater increase in use of Target app compared to
Walmart app
● Leader in coupon clipping app
● Most increase of Target online search comes from
mobile
● 40% of all digital orders placed on mobile devices
26. Geolocation Coupons
● We propose:
o Using geo-fencing to implement strategically timed ads
● Goal:
o Increase shopping at brick-and-mortar Target
stores, top of mind awareness,
and brand equity
27. Geolocation Coupons
● Dovetails into successful Cartwheel campaign
● Send out geographically relevant ads to increase
unplanned store visits
● Tailor marketing efforts to individual Guest IDs; ultimate
customization
● Coupons are timely
28. Personalization
● We propose:
o Adding list-making functions and automatic coupon application to the
existing Cartwheel app.
● Goal:
o Make shopping at brick-and-mortar Target
stores more efficient and affordable for
their guests.
29. Personalization
● Add to the Cartwheel app so guests can make shopping
lists before a trip to the store.
● Cross-check their list with available coupons and
automatically apply them to 10 items in their list.
● Use existing mapping technology to show
guests the most efficient route around
the store.
30. Tiered Loyalty Rewards
● We propose:
o Adding a level between Cartwheel and RedCard
● Goal:
o Turn occasional shoppers into frequent shoppers, by making their
shopping experience more personal
31. Tiered Loyalty Rewards
● This level would work with the Cartwheel app
● Once Cartwheel barcode has been scanned a certain
amount of times, user becomes a middle-tier rewards
member
● Bigger discounts, more coupons, special notifications
32. Summary
● Geolocation Coupons:
o strategically timed ads
o increase unplanned store visits
● Personalization:
o create and cross check shopping list
o provide time efficient store map
● Tiered Loyalty Rewards:
o add an additional level
o exclusive offerings
Need references
https://biz.yahoo.com/ic/10/10440.html
use shopping list to find items in the store
scan recit to get e gift card for items offered for a cheaper price across town.
DO WE REALLY NEED THIS?
DO WE REALLY NEED THIS?
DO WE REALLY NEED THIS?
ease of use- in a snap app. QR codes in magazines for shopping online
daily updates- check it everyday. goals for badges on cartwheel to unlock more coupons
tracking and sharing- wish lists and childrens wish lists
pharmacy rewards-
Target up 40% and wallmart up 18%-- fortune.com
talk about what we would pick as our best idea and then reference how they already have the technology because of apps like wish list and what not.
