In today’s high-pressure world, digital transformation is everywhere on the agendas of corporate boards and has risen to the top of CEOs’ strategic plans. Artificial intelligence, blockchain, 3D printing, the Internet of Things, and drones are some of the emerging technologies that are already transforming our world. In this fast changing domain — predicted by few and now a reality for all — how can companies transform today’s challenges into tomorrow’s opportunities? This webinar is designed for a broad audience including business and technology professionals, as well as managers in the contact center industry. Join us if you are looking to learn why there's so much pressure to go digital, and how to successfully implement digital transformation through emerging technologies and transformation planning.

1. Hybrid CX (Pt 3): Why Organizations Feel Pressured To Go Digital And How To Help Them
Errol S. Van Engelen Emily Murphy
With: Moderated by:
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Going Digital at the Speed of Business

2. A Neopost digital company, the Quadient portfolio of technology enables
organizations to create better experiences for their customers through
timely, personalized, optimized, and highly individualized communications
for all channels. Quadient's solutions bring together and activate the entire
organization in the name of customer experience, through better
collaboration and visibility into the customer journey.

3. Click on the Questions panel to
interact with the presenters
https://www.customerexperienceupdate.com/webinar-series/going-digital-at-the-speed-of-business/

4. About Errol S. van Engelen
Errol S. van Engelen is an author, speaker and advisor on Digital Transformation, Emerging Technologies and
Transformation Planning. He is also a 35+ years IT and Business Development veteran at Technology and
Consulting companies. He has been working independently since 2001, the last 10+ years with the focus on Digital
Transformation and Emerging Technologies.
Digital Transformation is becoming increasingly complex. To reduce this complexity, he has developed a
methodology that integrates two existing, successful methods. This method offers possibilities to effectively carry
out Transformation and Technology Planning projects.
About Emily Murphy
Emily earned a Bachelor of Arts from the University of California, Santa Cruz, for her major in Film and Digital Media
and minor in Literature. With experience in writing, publication, and teaching, she continued her work after college as a
research writer and an online blog contributor. She has now joined the Aggregage team and is the Editor for several
sites in our network, including Customer Experience Update, Customer Contact Central, and Supply Chain Brief.
Going Digital at the Speed of Business

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Going Digital at the Speed
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Poll #1
Hybrid CX (Pt 3): Why Organizations Feel Pressured To Go Digital And How To Help Them
“What is your actual situation in digital transformation?”
1. No plans for a digital transformation
2. Planning to go digital within next 12 months
3. Just started digital transformation (within last 2 years)
4. Digital transformation in place for > 2 years

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Going Digital at the Speed
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This webinar will cover three topics
Hybrid CX (Pt 3): Why Organizations Feel Pressured To Go Digital And How To Help Them
1. Understand why there's so much pressure to go digital while
so many digital transformation projects fail
2. Learn why a strategic approach like Digital Transformation
Planning (DTP) can help to reduce digital failures
3. See how various verticals such as the automotive industry and
contact centers can benefit from a strategic approach like DTP

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Going Digital at the Speed
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1- Understand why there’s so much
pressure to go digital while so many
digital transformation projects fail
Hybrid CX (Pt 3): Why Organizations Feel Pressured To Go Digital And How To Help Them

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Going Digital at the Speed
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Companies struggle for 6 reasons
Hybrid CX (Pt 3): Why Organizations Feel Pressured To Go Digital And How To Help Them

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Going Digital at the Speed
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Unrealistic expectations
Hybrid CX (Pt 3): Why Organizations Feel Pressured To Go Digital And How To Help Them

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Going Digital at the Speed
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Underdeveloped talent
Hybrid CX (Pt 3): Why Organizations Feel Pressured To Go Digital And How To Help Them

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Poor communication
Hybrid CX (Pt 3): Why Organizations Feel Pressured To Go Digital And How To Help Them

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Lack of digital culture
Hybrid CX (Pt 3): Why Organizations Feel Pressured To Go Digital And How To Help Them

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Constant competition
Hybrid CX (Pt 3): Why Organizations Feel Pressured To Go Digital And How To Help Them

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And above all …..
Hybrid CX (Pt 3): Why Organizations Feel Pressured To Go Digital And How To Help Them
Lack of Strategy

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Going Digital at the Speed
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2 - Learn why a strategic approach like
Digital Transformation Planning (DTP)
can help to reduce digital failures
Hybrid CX (Pt 3): Why Organizations Feel Pressured To Go Digital And How To Help Them

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Going Digital at the Speed
of Business Webinar Series
Poll #2
Hybrid CX (Pt 3): Why Organizations Feel Pressured To Go Digital And How To Help Them
“Did your organization use a strategy for digital transformation?”
1. Not that I’m aware of
2. Covering only business objectives
3. Covering only technology objectives
4. Covering both business and technology objectives

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Digital Transformation Plan
Hybrid CX (Pt 3): Why Organizations Feel Pressured To Go Digital And How To Help Them

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Going Digital at the Speed
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SOSTAC® + Business Model Canvas
Hybrid CX (Pt 3): Why Organizations Feel Pressured To Go Digital And How To Help Them

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SOSTAC®
Hybrid CX (Pt 3): Why Organizations Feel Pressured To Go Digital And How To Help Them

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Business Model Canvas
Hybrid CX (Pt 3): Why Organizations Feel Pressured To Go Digital And How To Help Them

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Going Digital at the Speed
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3 - See how various verticals such as the
automotive industry and contact centers can
benefit from a strategic approach like DTP
Hybrid CX (Pt 3): Why Organizations Feel Pressured To Go Digital And How To Help Them

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Going Digital at the Speed
of Business Webinar Series
Poll #3
Hybrid CX (Pt 3): Why Organizations Feel Pressured To Go Digital And How To Help Them
“What vertical market or functional area are you working in?”
1. Contact centers
2. Customer experience
3. Banking, Financial Services & Insurance
4. Automotive & Manufacturing
5. Other

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Going Digital at the Speed
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BMC before transformation
Hybrid CX (Pt 3): Why Organizations Feel Pressured To Go Digital And How To Help Them

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Situation Analysis
Hybrid CX (Pt 3): Why Organizations Feel Pressured To Go Digital And How To Help Them

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Objectives
Hybrid CX (Pt 3): Why Organizations Feel Pressured To Go Digital And How To Help Them

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Strategy
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Tactics
Hybrid CX (Pt 3): Why Organizations Feel Pressured To Go Digital And How To Help Them

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Action
Hybrid CX (Pt 3): Why Organizations Feel Pressured To Go Digital And How To Help Them

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Control
Hybrid CX (Pt 3): Why Organizations Feel Pressured To Go Digital And How To Help Them

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BMC after transformation
Hybrid CX (Pt 3): Why Organizations Feel Pressured To Go Digital And How To Help Them

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Contact centers going digital
Hybrid CX (Pt 3): Why Organizations Feel Pressured To Go Digital And How To Help Them

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Customer service chatbot
Hybrid CX (Pt 3): Why Organizations Feel Pressured To Go Digital And How To Help Them

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Unified Customer View
Hybrid CX (Pt 3): Why Organizations Feel Pressured To Go Digital And How To Help Them

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Hybrid CX (Pt 3): Why Organizations Feel Pressured To Go Digital And How To Help Them
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35. Q&A
Emily Murphy
With: Moderated by:
Author, Speaker, Independent Advisor
Linkedin page: /in/errolvanengelen/
Twitter ID: bizzmax_eu
Email: errol.vanengelen@yahoo.com
Errol S. van Engelen
Site Editor, Customer Experience Update
Linkedin page: /in/Emily-millard-murphy/
Twitter ID: @cxupdate
Email: emily.murphy@aggregage.com
Website: customerexperienceupdate.com
https://www.customerexperienceupdate.com/webinar-series/going-digital-at-the-speed-of-business/