2. Visual N
oise
The number and intensity of elements competing
For your attention (Visual Noise is generally bad).
Visual Noise makes it difficult for the viewer to
Quickly absorb information and move on.

7. H
ierarc
hy
The order of importance in which you
Represent and prioritize information

11. U
sing G
rids
Paul Sahre: “I never design anything without the
Guidance of a grid.”

15. N
egative S e
pac
The amount of “breathing room” between central
Elements.

19. Words vs. Visuals
(Show, don’t tell)
Graphic elements can communicate as much
As words can - what information can you
Convey without explaining it, rather than showing
It through visual cues?
(a good way to test this: If you didn’t speak the
Language, could you still understand what the poster
Was trying to convey?)

23. C
ontrast
B
alanc
e
S ale
c
“ S ret C
ec
uteness”
Helpful graphic tools!

25. E
motion / E ation
voc
A feeling or call-to-act that the design
Brings out in the viewer

34. T 3-sec
he
ond rule
Most people process information from graphic
Content in 3 seconds (for some, even less).
If you cannot get all the information you need
In 3 seconds, your poster is not effective
As a communication tool. (Sometimes, it’s not that
The information isn’t there, but that it’s overwhelmed
By other stuff)
The POWER OF SIMPLICITY

35. T “ nuggets”
he
The key pieces of information that you need
The audience to take away.