Getting content from clients can be the bottleneck that causes a website project to go over budget, timeline and leave everyone feeling frustrated. Content-First project management means incorporating content creation into each phase of the project. By educating clients in how to create great content and giving them small, specific content goals, it's possible to deliver a better project on time, on budget and without wanting to murder anyone.

1. Content is king.

2. Design Code Content
Content Design Code
Content Code Design

3. We can just “plug in”
the content later!
Right?

4. Everyone has a
content
horror story.

5. Discovery
Planning
Info Architecture
Wireframing
Content Creation
Design
Development
SEO/Marketing

6. Discovery - Ask better questions + understand users
Planning
Info Architecture
Wireframing
Content Creation
Design
Development
SEO/Marketing

7. Discovery
Planning - Take inventory of content needs
Info Architecture
Wireframing
Content Creation
Design
Development
SEO/Marketing

8. INVENTORY
Pages
+subpages
+content blocks
+author/owner
+¾ content

9. Discovery
Planning
Info Architecture - Assign content to pages + identify gaps
Wireframing
Content Creation
Design
Development
SEO/Marketing

10. Discovery
Planning
Info Architecture
Wireframing - Layout content on page + prioritize messages
Content Creation
Design
Development
SEO/Marketing

11. Discovery
Planning
Info Architecture
Wireframing
Content Creation - Create top priority branded content
Design
Development
SEO/Marketing

12. Discovery
Planning
Info Architecture
Wireframing
Content Creation
Design
Development
SEO/Marketing
Use proto-content to design and code

13. ¾ Content
Old site content
Competitor content
Wikipedia
PROTO-CONTENT

14. Discovery
Planning
Info Architecture
Wireframing
Content Creation
Design
Development
SEO/Marketing - Track conversions + optimize

15. Lorum ipsum is the
actual devil.

16. Bad content is better
than fake content.

17. Why?
Reading vs Seeing

18. Oh, you don’t have time to
do Content-First?
Well, I hope you have the
time + budget to
redo it all later.

19. @emilystraubel