By thinking like a startup and taking on a lean approach to marketing, you can hone a social media strategy that delivers on a shoestring budget. Here are some of the most common ways you are wasting your money on social media.

1. Social Media
Mistakes
Ruining Your
Digital Marketing Budget

2. MISTAKE ONE
Being an optimist.

3. Plan for the worst-case scenario.

4. MISTAKE TWO
Assume that people care about your brand.

5. Create content like no one’s watching.
Because they aren’t.

6. MISTAKE THREE
Chasing trends, and copying mega-brands.

7. 80% core strategy.
20% experimentation + testing.

8. MISTAKE FOUR
Hiring the wrong person for the wrong job.

9. Agnostic Advisor
Creative Specialist
Strategy
Execution

10. MISTAKE FIVE
Expecting too much too soon. Then giving up.

11. Great content.
Test.
Tweak.
Repeat.
Foreeeever...

12. @emilystraubel
@bigroomstudios