More Related Content
Similar to AGR Attraction and Marketing Forum 09.03.15 - Allen & Overy (20)
AGR Attraction and Marketing Forum 09.03.15 - Allen & Overy
- 1. © Allen & Overy 2015 1
Sarah Murray, Graduate Recruitment Specialist
Creating and executing
sustainable social media content
- 2. © Allen & Overy 2015
- A&O social media in context
- “How to” - Twitter & Facebook
- Challenges
- 3. © Allen & Overy 2015
A&O Social media in context
Legal industry – the social media late bloomer
July 2013
Current
A&O Corporate account
@allenovergrads 45 followers
Multiple A&O Corporate accounts
@allenoverygrads 2300 followers
Informative
Outsourced
3000 fans
In-house
5,500 fans
Community-building
- 4. © Allen & Overy 2015
Purpose: Engage & Educate
A&O Social media in context
- 5. © Allen & Overy 2015
“How to”
1. Approachable tone of voice
2. Methodical content plan
3. Shared ownership
4. Constant review
- 6. © Allen & Overy 2015
Approachable tone of voice
‘Best of luck to everyone getting their A Level results this
morning. We have our fingers crossed for you!’
‘Read up on…’
‘Take a quick look at…’
‘… Check it out’
‘First lunch of the
year out on the
terrace, beautiful!
#nofilter’
- 7. © Allen & Overy 2015 7
A&O fact
University
shout out
Top 5 tips
A&O
other feed
retweet
Trainee
post
Industry
news
University
shout out
Top 5 tips
A&O
other feed
retweet
Trainee
post
Website
link
University
shout out
Top 5 tips
A&O
other feed
retweet
Trainee
post
Interview
question
University
shout out
Top 5 tips
A&O other
feed
retweet
Trainee
post
A&O
news
University
shout out
Top 5 tips
A&O
other feed
retweet
Trainee
post
Twitter strategy – core content plan
- 8. © Allen & Overy 2015
Shared ownership – Trainee posts
– Sport
– Social
– Pro bono
– Secondment
– Work
“A day in the life of a …
… Banking trainee”
… Corporate trainee”
… ICM trainee”
… Litigation trainee”
… Real Estate trainee”
… Tax trainee”
- 9. © Allen & Overy 2015
Methodical reminders
1 2
EVENT
3 4 5
8 9 10 11 12
EVENT
15 16 17
EVENT
18 19
22 23 24 25
EVENT
26
29
DEADLINE
30 31
1 day
reminder
3 day
reminder
1 day
reminder
1 day
reminder
1 day
reminder
1 week reminder
1 week reminder
1 week reminder
1 week reminder
Real time reflection
Real time reflection
Real time reflection
Real time reflection
- 10. © Allen & Overy 2015
It’s cyclical, go with it
- 11. © Allen & Overy 2015
Facebook strategy – be visual
- 12. © Allen & Overy 2015
Facebook strategy – give an incentive
David, Banking
Partner
Shreya, TraineeGabi, Client Services
Assistant
- 13. © Allen & Overy 2015
Facebook strategy – make interaction clear
- 14. © Allen & Overy 2015
Facebook strategy – adapt and re-use content
- 16. © Allen & Overy 2015
Challenges
– De-coding what we do
– Keeping up momentum
– Interaction
– Differentiation
- 17. © Allen & Overy 2015
“How to”
1. Approachable tone of voice
2. Methodical content plan
3. Shared ownership
4. Constant review
Questions?