Email Marketing Tips, Tricks and Trends From Brands Winning In the Inbox
•Download as PPTX, PDF•
7 likes•2,617 views
The document is a simple note containing the abbreviation "IOU" followed by a heart symbol, indicating an expression of affection or a promise between the sender and recipient. The brief message suggests positive feelings from one person to another without providing many other contextual details.
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (20)
More from Emma Email Marketing
More from Emma Email Marketing (9)
Recently uploaded
Recently uploaded (20)
Email Marketing Tips, Tricks and Trends From Brands Winning In the Inbox
Editor's Notes
- 150 emails a day stat
- It’s delivering the right message, to the right people at the right time. How do you do this? First -- remember that they’re people. 78% of top-performing marketers say list segmentation is the one marketing automation feature they can’t live without. (Gleanster) If you can start to put the people in your list into the right places in your world and start to pay attention to their behavior...then
- ….but you have to get them there first…
- (Transition into today’s point slide? Not sure 100% what the language should be here
- And then what do you do with them?
- …or you can have a monetary incentive
- Or really… a series….email series stat
- Birthday stat about people being more-likely to redeem these
- And make sure I even want to be here..
- Let me know you miss me. Email is a conversation.
- ..and you even still have a chance. This popped up as I was about to leave a page. I love this.
- But none of this matters if I don’t open the mailing… I’m going to read Cynthia’s email before I read The Frye Company or Anthropologie’s emails, right? She’s my boss. You’re competing with that in this space… The two biggest factors influencing open rates are the organization the email is from (64%) and the subject line (47%). -Chadwick Martin Bailey
- Personalization without the gimmicks… But you don’t even have to use my name to get personal and cut through the noise. Simply addressing people directly is a good move.
- Emoji? If this works for you – use it. You might actually get my attention. Emoji also remind us of the types of communication we’re having…on mobile devices. And for email, that’s important because…
- Redesign or at least not Red. And that last one? That is second ONLY to a direct recommendation from a friend. People TRUST you if they’re letting you into their inbox and being mindfule of mobile is super-important and owning that experience will pay off for you. 71% of mobile purchasing decisions are most influenced by emails from companies. Source adobe People check their phones up to 150 times a day Source: kpcb.com (Make a cool graph out of this data below) TRANSITION: But, as important as it is to be mindful of the look & feel of my mobile experience may be and as addicted as we are to mobile phones – here’s a fun anecdote from Janrain: People would 21% of people GIVE THEIR PHONE UP for a whole day just to have relevant content delivered to them. When online consumers are asked what they would be willing to give up to receive appropriate content based on their personal interests on all of their favorite websites, the responses revealed a huge opportunity for online marketers to personalize website experiences for consumers. Percentage of consumers who would be willing to give up: 28 percent- Social networks for a week 25 percent- Chocolate for a month 21 percent- Mobile or smart phone for a day 17 percent- Having to use only a landline phone for a week 13 percent- Sex for a month
- And that last one? That is second ONLY to a direct recommendation from a friend. People TRUST you if they’re letting you into their inbox and being mindfule of mobile is super-important and owning that experience will pay off for you. 71% of mobile purchasing decisions are most influenced by emails from companies. Source adobe People check their phones up to 150 times a day Source: kpcb.com (Make a cool graph out of this data below) TRANSITION: But, as important as it is to be mindful of the look & feel of my mobile experience may be and as addicted as we are to mobile phones – here’s a fun anecdote from Janrain: People would 21% of people GIVE THEIR PHONE UP for a whole day just to have relevant content delivered to them. When online consumers are asked what they would be willing to give up to receive appropriate content based on their personal interests on all of their favorite websites, the responses revealed a huge opportunity for online marketers to personalize website experiences for consumers. Percentage of consumers who would be willing to give up: 28 percent- Social networks for a week 25 percent- Chocolate for a month 21 percent- Mobile or smart phone for a day 17 percent- Having to use only a landline phone for a week 13 percent- Sex for a month
- Obviously the wrong style
- Embrace the scroll Give them something to click on Let them start shopping in your email. It’s like they’ve been transported to your site with out having to click and wait for a webpage to load. We’re all busy – make it even easier on your shoppers!
- Patagonia knocks it out of the park, always. This mailing looks great in all forms…80% of people are only scanning, so giving them something to anchor their
- (mocked up in new style) And Video + Email is powerful!
- (mocked up in new style) And we mentioned people not flocking to youtube to see Batali’s videos and that obviously being the norm, especially if you’re not a famous TV chef. Using video in email is super-powerful. Not only to drive traffic elsewhere, but just like email’s personal nature — video is personal, too. It’s moving pictures. It draws you deeper. You live the experience and it’s like he’s talking only to you. And because of that, here’s a staggering new stat from Invodo: 92 percent of mobile video viewers share videos with others. 92%. You talk about converting and creating evangelists with email? Videos a really good place to that, right? Here are some more amazing stats about video…
- Animated gif of that lady drinking SHOULD be on the slide. For starters, almost all email clients support this form of media (compared with only 58 percent that support video). The clients you’ll have to shake a frustrated fist at are Outlook 2007/2010 and Windows Mobile 7; when readers view your email through these programs, they’ll only see the first frame as a static image (so make it a compelling one). None of this matters if your content is irrelevant
- ANIMATED GIF HERE TOO
- GIF AGAIN
- Mario Batali. One of the main CTAs in this mailing
- …and someone who does this really well?
- And here’s why – that mobile experience doesn’t just pertain to the emails themselves. You want to make sure that where I land makes sense, no matter way. He carries that squash through to every point. He’s luring them in with the email…yada yada Cohesion all over the place/consistent messaging
- Mocked up in new style
- Mocked up in a new style SO – again – what do people want? They want value. They want a personal experience. They want it to look good on their phones. They want it 15 mins after they wake up. At 2am. At the stop light – that’s your challenge – you have to put it all together! If you deliver valuable, personal content to the on-the-go consumer …. On mobile phones, email marketing generated 26.7% of sales, compared to 20.9% on desktop and 23.1% on tablet. Source: Custora
- You’re a VIP!....Exclusivity…but…not exactly highly personal, what does that look like beyond “your name here”
- This is the next frontier – personalizing pieces of a mailing that might not otherwise. This is the new “hey, first name”
- More subtle…you’d neve rknow
- Not subtle, but even more helpful. Particularly “useful”
- Don’t have the info you need? Ask me. Easy ranking, asking for info I need to make this relationship more relevant
- Highlighting the sentence “Jamie, experience the world of yaris ownership” and then this email has nothing to do with that
- Welcome series
- Mocked up on a phone horizontally