Talk to Frank is a service that provides drug information to young adults. We were asked to redesign it by exploring their needs when looking for information about illegal drugs.
At the heart of this project was inclusive design.
This session will reflect on what this meant in practice for research, UX, design and development.
We will share what we learned and give you the tools you need to ensure your next project has inclusive design at its core.
6. This is one of the best
performing sites we
have seen for any of
our clients - private
and public sector
Google
“
”@oohmawolfie
7. Had this organic
search traffic been
bought, it would have
cost us £216k!
Talk to Frank
“
”@oohmawolfie
8. This is prevention through
digital technology at its best.
FRANK is giving young people
clear, unbiased information
in a way they are comfortable
with accessing
Duncan Selbie, CEO of Public Health
England
“
”@oohmawolfie
13. Refers specifically to
the impact of designs
on people that have
disabilities.
@oohmawolfie
Accessibility
@oohmawolfie
14. Accessible design is good design.
If we have to sacrifice elegance - so be it.
The people who need our service are often
the people that find them the hardest to
use.
Let’s think about those people from the
“
”GDS Design principles
@oohmawolfie
15. Designing so that
anyone can use it
regardless of age,
ability, situation…
@oohmawolfie
InclusivityImage source: Microsoft Inclusive Design
16. The goal is to meet the needs of consumers
of diverse age and capability in a wide range
of contexts because appropriate access to
information, products, services and
facilities is a fundamental human right.
“
”The British Standards Institute
@oohmawolfie
18. Only 50 out of 270
underground tube stations
are fully accessible
@oohmawolfie
19. In a car crash, women are 71%
more likely to be injured and
17% more likely to die.
Women are “out of position
drivers”
@oohmawolfie
Invisible Women: Exposing Data Bias in a World Designed for Men by Caroline Criado Perez
20. Less than 10% of sites are
accessible
@oohmawolfie
www.abilitynet.org
55. @oohmawolfie@oohmawolfie
Design
• Youthful yet timeless
• Approachable, supportive,
accepting and real
• Straightforward but not
clinical
• Experience but not preachy
BRANDING : CONTENT
68. ''A well defined technical
strategy has been the pillar of
the approach to FRANK, which
was critical to meeting user
needs.''
Erica Buckley, Head of Marketing Digital & Data, Public Health England
@oohmawolfie