Personal Information
Organization / Workplace
Paris Area, France France
Occupation
Head of Trade Marketing & Sales Development
Industry
Consumer Products
Website
http://mattel.com/
About
Over 15 years of brand marketing & trade marketing experience in FMCG & Entertainment companies:
- covering local operational, transversal & strategic functions in brand management & trade marketing,
- various experiences in France & abroad (Italy, USA, UK, NL) or covering a wide geographic area (Western Europe, Near & Middle East clusters)
Specialties: Marketing & Trade-Marketing strategies & full mix management (Brand positioning, copy strategy development, media strategies, ATL, BTL, Trade marketing & channel strategies - Hypers/Supermarkets and Specialized channels, category mgmt, merchandising, promotions, transversal projects management, consumer studies, brand building & new prod...
- Presentations
- Documents
- Infographics
Prez Observatoire du shopping Unibail Rodamco 2015
Emarketing.fr
•
8 years ago