This is the 4th marketplace innovation update for 2014 with focus on the leading innovations in the marketplace. The report presents 10 new leading innovation in the marketplace Here are some highlights from the report: # Learn a new language through multivariate testing # 5G coming # Open up via Bluetooth # Apple replacing hotel room keys and office passes # Honda presents the otheR side

1. endava.com
Marketplace
Innovation
Q4 2014

2. About this report
Hello and welcome to the latest report on Marketplace
Innovation from Endava.
These quarterly reports showcase some of the leading
innovations in the marketplace. These examples serve to
illustrate what innovative companies can achieve to
change the game.
We hope you enjoy this report. If you have any feedback, please contact us @Endava on Twitter or via our
email addresses at the end of the report.
endava.com

3. The idea is straightforward: podcasts are
simple, and virtual reality can bring them
to life.
A start-up called Podrift has combined the
two, using Facebook’s Oculus Rift’s virtual
reality platform to deliver podcasts. The
future could be watching a digital version
of a comedian, delivering a podcast from
the real world comedian!
http://m.bbc.com/news/technology-29425289
Podcasts and VR
endava.com

4. Duolingo is offering to teach new languages for free. It claims an
independent study proved that 34 hours of Duolingo learning is
the equivalent to 11 weeks of university.
The method Duolingo uses is to try and find the most successful
methods in teaching a new language. If one method works, it uses
that method to other students. The course keeps evolving using
multivariate testing and gamification. It’s just like university,
with less beer.
www.duolingo.com
through
multivariate testing
Learn a
new language
endava.com

5. On the latest iPhone, as a natural evolution
beyond Apple Pay, the technology giant is
looking to use its NFC capability to replace
any other NFC devices in your wallet, from
your office pass to hotel keys.
www.macrumors.com/2014/10/27/
nfc-public-transit-security/
Apple replacing hotel room
keys and office passes
endava.com

6. Ahead of Apple using its NFC feature to
open doors, the Starwood Hotel Group has
started using Bluetooth door locks. Using a
smartphone app, guests can walk past the
check-in desk, directly to a designated
hotel room, and use their smartphone to
open the door.
www.youtube.com/watch?v=D6yb2TprJkc
Open up... via bluetooth
endava.com

7. There used to be a battle of the
set-top-boxes (STBs) from TV providers.
Today, Google, Apple and Amazon are
fighting over the HDMI port, with each
company offering their own entertainment
device.
www.macrumors.com/2014/10/27/amazon-
launches-fire-tv-stick/
Amazon’s version of
Chromecast
endava.com

8. How does Apple continue to innovate?
One way is to keep increasing the level of
investment in research and development.
In 2014 Apple spent $6 billion, up a third,
from $4.5 billion the year before.
www.macrumors.com/2014/10/28/apple-2014-
annual-report/
Apple’s $6 billion
R&D budget
endava.com

9. One of the most interesting underlying technologies in
crypto-currencies such as Bitcoin is the blockchain.
Blockchain is a distributed ledger technology and could be
used in financial services, insurance and other industries.
www.finextra.com/news/fullstory.aspx?newsitemid=26638
UK watchdog to investigate
blockchain potential
endava.com

10. In his creative project, Signs from the
Near Future, blogger Fernando Barbella
has created a number of images which
appear as science fiction today, but could
be a reality sooner than we think.
www.bbc.co.uk/news/technology-29641853
Signs of the future
endava.com

11. 5G promises to overcome the critical
limitations of previous generation networks
such as concentrate crowded areas, built
up urban areas, security and stability, all
combined with up to 4 Gbps data rates and
billions of connected devices.
Japan is aiming to roll out the first 5G
network for the 2020 Olympic Games.
www.bbc.co.uk/news/technology-30224853
5G coming
endava.com

12. Honda presents... Honda have created two videos, with
different stories and can be swapped
seamlessly at any moment by pressing
the R key.
The R is used because the videos promote
the latest Honda Civic Type R. The effect
and execution is stunning, and similar effects
could be used in entertainment in the future.
www.youtube.com/user/HondaVideo
endava.com

13. About Endava
Endava is a leading European IT services organisation with nearly 1,700 full
time employees. Headquartered in London, Endava has offices in the UK, USA,
Germany, Romania, Macedonia and Moldova and reported revenues of £64m
for the year 2013-2014.
Supporting the full software lifecycle, we cover application development and management, testing, digital media,
infrastructure management and cloud services.
Industry-focused verticals are led by professionals who speak our customers’ language, designing services for clients,
complemented by world class delivery. Our solutions transform systems, platforms and processes for the world’s
leading brands in Capital Markets, Banking, Payments, Insurance, Media, Retail and Telecommunications.
endava.com

14. endava.com
Martin Smith
Head of Delivery, Digital Media
martin.smith@endava.com
Bradley Howard
Head of Digital Media
bradley.howard@endava.com
UK +44 20 7367 1000
USA +1 (212) 920 7240
Germany +49 69 999 9115 0