Presentasjon fra workshop i regi av Positiv Opplæring 25.mai 2016

1. Strategy & innovation consulting company

2. DIGITALE
FORRETNINGS-
MODELLER
25.MAI 2016
Inger Hanne Vikshåland – Engage // Innovate - @vikshaaland
Positiv opplæring

3. Inger Hanne Vikshåland
Growth Hacker
Digital native
Yoga junkie

5. ALLE BRANSJER UTSETTES
FOR DIGITAL DISRUPSJON.
HVA GJØR DERE?

6. ”Digitalisering er
utrolig spennende,
men det har ingenting
med shipping å gjøre.
– Men så skjønte vi at
det har veldig mye
med shipping å
gjøre.”
Lasse Kristoffersen,
Administrerende direktør i Torvald Klaveness-gruppen

7. MER ENN MARKEDSFØRING
MER ENN SOSIALE MEDIER
MER ENN TEKNOLOGI
THE BIG PICTURE

8. Klisje! Det handler om folk
Enkelt – Praktisk – Tilgjengelig

9. ”You’ve got to start with
the customer experience
and work back toward the
technology, not the other
way around”

15. DISRUPTED
Movies
Traveling
Bookstores
News
Music Newspapers
Gaming
”Dating”
Photo

16. ONGOING
DISRUPTION Marketing
Bank
Publishing
Entartainment
Cloths
Recruitment
Food
TV
Car industy

17. COMING
SOON
Education
Elderly Care
Health
Oil & gas

18. Disruptive innovation

19. …..always follows a pattern.

20. The market leader

21. The market leader

22. The market leader
Ha, ha, ha….

23. …..????
The market leader

24. ‘’…we don’t understand…’’
The market leader

25. ‘’…Oooppppsssss’’
The market leader

32. Digitalisering av
fysiske produkter og tjenester

33. Strategy & innovation consulting company
‘’Når selskap tar i bruk teknologi gjør
de ofte gamle ting – på nye måter’’

34. Strategy & innovation consulting company
Når selskap setter det digitale i kjernen av
alt de gjør, får de et helt annet syn på
strategi og teknologi.
I dette tverrsnittet utvikles de
digitale forretningsmodellene

35. HELSE
CASE

38. The Uberfication Of Healthcare

45. Den eldre
populasjonen i
Stavanger mellom
67-79 år
vil øke med
33,5%
innen de neste
5 årene

49. BANK
MINI CASE

50. «Banking is essential.
Banks are not»

51. Telenor banka aspires to
become the leading
provider of mobile and
online financial services in
Serbia.

52. Etter 18 måneders drift
har Telenors Easypaisa
hatt ti millioner registrerte
brukere – mens alle de
andre bankene til
sammen dekker bare åtte
millioner

54. Hvor mange
forretningsmodeller……?
(Hvor mange måter å
tjene penger på…)

55. Hvor mange
forretningsmodeller kan
du tenke deg…..
for ‘’en ku’’?

56. ?

69. Connected Cattle:
How wearables
and the cloud help
farmers get their
cows pregnant

75. Kr. 105 millioner

76. Anybody can be
strategically
- David Kelley, IDEO
creative. You
just have
to learn how.

80. 1984, the rediscovered business model from 1957

90. Get yours at www.strategytoolsforthenextgeneration.com/threelevels
Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Three Levels of Business Models
Swing for the fences
M
ap
outyourfuture
revenue
stream
s
Consulting
Milk & Bread
% of your revenue:................................................
Truly audacious, mind-blowing, amazing, wow
business ideas can be found here. With a very
high risk/reward profile, 7 or even 9 out of 10 of
these will fail. But the ones who make it will make
up for the failed ones. Often, these projects
require significant work to pitch to clients and
parters, who often don’t get it the first few times.
But once successful, these will push industry
innovation and attract attention far outside the
current client and partner base.
Genuine knowledge workers dream of working
here.
% of your revenue:....................................................
More challenging and interesting projects can be
found here. These carry somewhat higher risk, but
also higher income streams.
There’s always a degree of uncertainy on behalf
of the consultants if and how this work is possible.
These projects require some
creative thinking to solve.
% of your revenue:....................................................
Is the steady, long-term, low-risk cash flows. Pays
the rent and salaries. We can budget these
income streams well in advance with a high
degree of certainty. Often, this is repetitive,
low-innovation work. For knowledge workers, this
can, over time, sometimes become boring.
1
2
3
Search & Ads
Youtube Ads
Maps
Waze
Android
Nest (Home)

93. Get yours at www.strategytoolsforthenextgeneration.com/threelevels
Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Three Levels of Business Models
Swing for the fences
M
ap
outyourfuture
revenue
stream
s
Consulting
Milk & Bread
% of your revenue:................................................
Truly audacious, mind-blowing, amazing, wow
business ideas can be found here. With a very
high risk/reward profile, 7 or even 9 out of 10 of
these will fail. But the ones who make it will make
up for the failed ones. Often, these projects
require significant work to pitch to clients and
parters, who often don’t get it the first few times.
But once successful, these will push industry
innovation and attract attention far outside the
current client and partner base.
Genuine knowledge workers dream of working
here.
% of your revenue:....................................................
More challenging and interesting projects can be
found here. These carry somewhat higher risk, but
also higher income streams.
There’s always a degree of uncertainy on behalf
of the consultants if and how this work is possible.
These projects require some
creative thinking to solve.
% of your revenue:....................................................
Is the steady, long-term, low-risk cash flows. Pays
the rent and salaries. We can budget these
income streams well in advance with a high
degree of certainty. Often, this is repetitive,
low-innovation work. For knowledge workers, this
can, over time, sometimes become boring.
1
2
3
Search & Ads
Youtube Ads
Maps
Waze
Android
Nest (Home)
Drones
Broadband….

97. Get yours at www.strategytoolsforthenextgeneration.com/threelevels
Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Three Levels of Business Models
Swing for the fences
M
ap
outyourfuture
revenue
stream
s
Consulting
Milk & Bread
% of your revenue:................................................
Truly audacious, mind-blowing, amazing, wow
business ideas can be found here. With a very
high risk/reward profile, 7 or even 9 out of 10 of
these will fail. But the ones who make it will make
up for the failed ones. Often, these projects
require significant work to pitch to clients and
parters, who often don’t get it the first few times.
But once successful, these will push industry
innovation and attract attention far outside the
current client and partner base.
Genuine knowledge workers dream of working
here.
% of your revenue:....................................................
More challenging and interesting projects can be
found here. These carry somewhat higher risk, but
also higher income streams.
There’s always a degree of uncertainy on behalf
of the consultants if and how this work is possible.
These projects require some
creative thinking to solve.
% of your revenue:....................................................
Is the steady, long-term, low-risk cash flows. Pays
the rent and salaries. We can budget these
income streams well in advance with a high
degree of certainty. Often, this is repetitive,
low-innovation work. For knowledge workers, this
can, over time, sometimes become boring.
1
2
3
Search & Ads Youtube Ads
Maps
Waze
Android
Nest (Home)
Drones
EnergyBroadband….

99. Get yours at www.strategytoolsforthenextgeneration.com/threelevels
Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Three Levels of Business Models
Swing for the fences
M
ap
outyourfuture
revenue
stream
s
Consulting
Milk & Bread
% of your revenue:................................................
Truly audacious, mind-blowing, amazing, wow
business ideas can be found here. With a very
high risk/reward profile, 7 or even 9 out of 10 of
these will fail. But the ones who make it will make
up for the failed ones. Often, these projects
require significant work to pitch to clients and
parters, who often don’t get it the first few times.
But once successful, these will push industry
innovation and attract attention far outside the
current client and partner base.
Genuine knowledge workers dream of working
here.
% of your revenue:....................................................
More challenging and interesting projects can be
found here. These carry somewhat higher risk, but
also higher income streams.
There’s always a degree of uncertainy on behalf
of the consultants if and how this work is possible.
These projects require some
creative thinking to solve.
% of your revenue:....................................................
Is the steady, long-term, low-risk cash flows. Pays
the rent and salaries. We can budget these
income streams well in advance with a high
degree of certainty. Often, this is repetitive,
low-innovation work. For knowledge workers, this
can, over time, sometimes become boring.
1
2
3
Search & Ads Youtube Ads
Maps
Waze
Android
Nest (Home)
Drones
Robotics
EnergyBroadband….

101. Get yours at www.strategytoolsforthenextgeneration.com/threelevels
Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Three Levels of Business Models
Swing for the fences
M
ap
outyourfuture
revenue
stream
s
Consulting
Milk & Bread
% of your revenue:................................................
Truly audacious, mind-blowing, amazing, wow
business ideas can be found here. With a very
high risk/reward profile, 7 or even 9 out of 10 of
these will fail. But the ones who make it will make
up for the failed ones. Often, these projects
require significant work to pitch to clients and
parters, who often don’t get it the first few times.
But once successful, these will push industry
innovation and attract attention far outside the
current client and partner base.
Genuine knowledge workers dream of working
here.
% of your revenue:....................................................
More challenging and interesting projects can be
found here. These carry somewhat higher risk, but
also higher income streams.
There’s always a degree of uncertainy on behalf
of the consultants if and how this work is possible.
These projects require some
creative thinking to solve.
% of your revenue:....................................................
Is the steady, long-term, low-risk cash flows. Pays
the rent and salaries. We can budget these
income streams well in advance with a high
degree of certainty. Often, this is repetitive,
low-innovation work. For knowledge workers, this
can, over time, sometimes become boring.
1
2
3
Search & Ads Youtube Ads
Maps
Waze
Android
Nest (Home)
Drones
Self-Driving
Cars
Robotics
EnergyBroadband….

103. Get yours at www.strategytoolsforthenextgeneration.com/threelevels
Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Three Levels of Business Models
Swing for the fences
M
ap
outyourfuture
revenue
stream
s
Consulting
Milk & Bread
% of your revenue:................................................
Truly audacious, mind-blowing, amazing, wow
business ideas can be found here. With a very
high risk/reward profile, 7 or even 9 out of 10 of
these will fail. But the ones who make it will make
up for the failed ones. Often, these projects
require significant work to pitch to clients and
parters, who often don’t get it the first few times.
But once successful, these will push industry
innovation and attract attention far outside the
current client and partner base.
Genuine knowledge workers dream of working
here.
% of your revenue:....................................................
More challenging and interesting projects can be
found here. These carry somewhat higher risk, but
also higher income streams.
There’s always a degree of uncertainy on behalf
of the consultants if and how this work is possible.
These projects require some
creative thinking to solve.
% of your revenue:....................................................
Is the steady, long-term, low-risk cash flows. Pays
the rent and salaries. We can budget these
income streams well in advance with a high
degree of certainty. Often, this is repetitive,
low-innovation work. For knowledge workers, this
can, over time, sometimes become boring.
1
2
3
Search & Ads Youtube Ads
Maps
Waze
Android
Nest (Home)
Drones
Glass
Self-Driving
Cars
Robotics
EnergyBroadband….

104. Get yours at www.strategytoolsforthenextgeneration.com/threelevels
Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Three Levels of Business Models
Swing for the fences
M
ap
outyourfuture
revenue
stream
s
Consulting
Milk & Bread
% of your revenue:................................................
Truly audacious, mind-blowing, amazing, wow
business ideas can be found here. With a very
high risk/reward profile, 7 or even 9 out of 10 of
these will fail. But the ones who make it will make
up for the failed ones. Often, these projects
require significant work to pitch to clients and
parters, who often don’t get it the first few times.
But once successful, these will push industry
innovation and attract attention far outside the
current client and partner base.
Genuine knowledge workers dream of working
here.
% of your revenue:....................................................
More challenging and interesting projects can be
found here. These carry somewhat higher risk, but
also higher income streams.
There’s always a degree of uncertainy on behalf
of the consultants if and how this work is possible.
These projects require some
creative thinking to solve.
% of your revenue:....................................................
Is the steady, long-term, low-risk cash flows. Pays
the rent and salaries. We can budget these
income streams well in advance with a high
degree of certainty. Often, this is repetitive,
low-innovation work. For knowledge workers, this
can, over time, sometimes become boring.
1
2
3
Search & Ads Youtube Ads
Maps
Waze
Android
Nest (Home)
Calico
Cancer
Drones
Glass
Self-Driving
Cars
Robotics
EnergyBroadband….

106. Get yours at www.strategytoolsforthenextgeneration.com/threelevels
Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Three Levels of Business Models
Swing for the fences
M
ap
outyourfuture
revenue
stream
s
Consulting
Milk & Bread
% of your revenue:................................................
Truly audacious, mind-blowing, amazing, wow
business ideas can be found here. With a very
high risk/reward profile, 7 or even 9 out of 10 of
these will fail. But the ones who make it will make
up for the failed ones. Often, these projects
require significant work to pitch to clients and
parters, who often don’t get it the first few times.
But once successful, these will push industry
innovation and attract attention far outside the
current client and partner base.
Genuine knowledge workers dream of working
here.
% of your revenue:....................................................
More challenging and interesting projects can be
found here. These carry somewhat higher risk, but
also higher income streams.
There’s always a degree of uncertainy on behalf
of the consultants if and how this work is possible.
These projects require some
creative thinking to solve.
% of your revenue:....................................................
Is the steady, long-term, low-risk cash flows. Pays
the rent and salaries. We can budget these
income streams well in advance with a high
degree of certainty. Often, this is repetitive,
low-innovation work. For knowledge workers, this
can, over time, sometimes become boring.
1
2
3
Search & Ads Youtube Ads
Maps
Waze
Android
Nest (Home)
SpaceX
Moon
TechnologyCalico
Cancer
Drones
Glass
Robotics
EnergyBroadband….

107. Get yours at www.strategytoolsforthenextgeneration.com/threelevels
Three Levels of Business Models by Christian Rangen and Elisabeth Øvstebø is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Three Levels of Business Models
Swing for the fences
M
ap
outyourfuture
revenue
stream
s
Consulting
Milk & Bread
% of your revenue:................................................
Truly audacious, mind-blowing, amazing, wow
business ideas can be found here. With a very
high risk/reward profile, 7 or even 9 out of 10 of
these will fail. But the ones who make it will make
up for the failed ones. Often, these projects
require significant work to pitch to clients and
parters, who often don’t get it the first few times.
But once successful, these will push industry
innovation and attract attention far outside the
current client and partner base.
Genuine knowledge workers dream of working
here.
% of your revenue:....................................................
More challenging and interesting projects can be
found here. These carry somewhat higher risk, but
also higher income streams.
There’s always a degree of uncertainy on behalf
of the consultants if and how this work is possible.
These projects require some
creative thinking to solve.
% of your revenue:....................................................
Is the steady, long-term, low-risk cash flows. Pays
the rent and salaries. We can budget these
income streams well in advance with a high
degree of certainty. Often, this is repetitive,
low-innovation work. For knowledge workers, this
can, over time, sometimes become boring.
1
2
3

108. PROSJEKT
#1 Skisser 1-3 «nye» forretningsmodeller – forsøk å følge de tre
nivåene
#2 Lag en plan for å ta dette videre internt
#3 Lag en pitch på 3 - 5 slides for å skape bevegelse (begeistring)
internt i ledergruppen/styret

109. ”The problem is
NOT
new ideas”

110. The problem is
the system,
processes,
methods, tools
and resource
allocation.

111. …it’s the HOW of
the organization

113. Mange små og mellomstore bedrifter
mangler både digital kunnskap og mulighet
til å teste nye forretningsmodeller. Vi har
sovet i timen, sier Walter Qvam.

114. Kilde: http://www.russellreynolds.com/insights/thought-leadership/2014-digital-board-director-study

116. Takk for i dag!
Inger Hanne Vikshåland
ingerhanne@engage-innovate.com
45292828