Secrets to Email Creative Success in a ‘Mocialized’ World
iStrategy - Engauge - 25 Big Ideas for Connecting Digital & Physical
1. 25 Big Ideas for
Connecting Digital
& Physical
@NICOLA_SMITH22
2. 20 Big Ideas for
Connecting Digital
& Physical
@NICOLA_SMITH22
3. We build too many walls
and not enough bridges.
Isaac Newton
4.
5.
6. IN-HOME IN-STORE OUT OF HOME
Computer Mobile
Billboards
Tablet Touchscreens
Mobile
Mobile Kiosks
Projection Mapping
Connected TV Storefronts
Kiosks
Print POP Signage
DOOH Screens
Connected Products/Appliances Tablet
Print
Gaming Devices Mobile Wallet
7. The 3 C’s
CONTENT - Brands are now content creators and curators;
different interaction points offer opportunities for different types of
content
CUSTOMIZATION - Personalization of content and messaging
can help to create relevant connections; the more relevant, the more
impactful
CONTEXT - What are the circumstances in which it makes the
most sense for users to interactive with your brand or messaging?
31. haul |hôl| (noun; verb)
a testimonial video, or the act of creating a video
that shows off a new purchase; this can be the
purchase of a product or service, and is generally
shared via social media:
she was so stoked with her fabulous new eye
makeup, she couldn’t wait to haul it.
53. Take Aways
• Build bridges
• One size does NOT fit all
• Context should drive execution
• Tailor execution to user expectation
• Provide unique utility or experiences
• Reserve budget for experimentation and exploration