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Content Marketing on a Low Budget for Startups


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Learn how you can create your content strategy based on buyer persona's. Learn how to budget for your content marketing and decide whether to outsource your work or create an internal competency.

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Content Marketing on a Low Budget for Startups

  1. 1. October 1, 2016 Content Marketing on a Low-Budget Presented by Enoch Pakanati TOP 7 IDEAS AND HACKS
  2. 2. Enoch Pakanati Chief Smarketer 1) Sales runs through my veins 2) Content strategist for startups and B2B companies 3) I help companies market and sell better 4) CEO at The Smarketers A Little About Me: Hi, Every One! @enochpjames
  3. 3. Content Marketing Hacks 3 Numbers To Prove $14 Brands utilizing content marketing save an average of $14 per new customer acquired 67% 67% of surveyed B2B companies reported marketing content as a top 3 priority in their 2015 marketing strategy. 54% Inbound marketing delivers 54% more leads on average than traditional outbound marketing 76% 76% of marketers are increasing investment in content marketing.
  4. 4. Content Marketing Hacks 4 What Content Marke5ng IS Takes Patience and Consistency Takes a LOT of work Quality content doesn’t come cheap Pays off in a BIG way
  5. 5. The Good Part It’s possible to do content marketing both more effectively and cheaper than most businesses manage to do. LET’s FIND OUT HOW
  6. 6. Content Marketing Hacks 07 08 06 0504 02 03 01 Free Templates eBooks Videos Slideshows Animations Podcasts Blog Posts Infographics 6 1 - FOCUS on Efficient Types of Content QUOTE FROM A FREELANCER DETERMINE TIME TAKEN IF YOU HAVE TO DO IT YOURSELF + CALCULATE HOURLY COST GET A QUOTE FROM AN AGENCY OR OTHER PUBLIC SOURCES
  7. 7. Content Marketing Hacks 7 Step -2: Focus On Quality over Quan5ty Publish one absolutely amazing piece of content per month than publishing 30 mediocre posts. Each post should be as valuable as possible. Focus on Long-Form Content Be smart, remember the 80/20 rule Promote Extensively Don’t waste time on unnecessary custom images 01 02 03 04 05 06 Growth from content marketing comes from quality, not quantity.
  8. 8. Content Marketing Hacks 8 Convert Blogs to Podcasts or Infographics Infographics into Slideshows and Videos Videos into Animations (gifs), Blog Posts Step -3: The Cheapest Way to Create Great Content Consistently REPURPOSING EXISTING CONTENT
  9. 9. Content Marketing Hacks 9 Ideating, Creating, writing , scheduling , sharing and promoting in batches BATCHING Be wise at calculating your costs for developing content and chaos to outsource when required OUTSOURCE Step - 4: Spend Time Improving Your Efficiency
  10. 10. Content Marketing Hacks 10 Focus on Your Niche Focus on your goals and drive content through specific channels You don’t need to be everywhere at once. All you need are the one or two channels that give you the best results. 01 03 02 04 Step - 5: Forget Unnecessary Parts
  11. 11. Content Marketing Hacks 11 1 2 3 Update time-sensitive contentRepublish old evergreen content Combine posts to create a long form blog Step - 6: Update Over Time
  12. 12. Content Marketing Hacks 12 CONTENT MARKETING OPEN Choose the right platform Start with Email Keep it Simple Step - 7: Be Selec5ve With Promo5ons
  13. 13. Make Strategic Content Marketing Moves , spend wisely
  14. 14. Thank You