Using Ensighten Mobile and Ensighten Offsite capabilities for analytics tracking of mobile apps and offsite ad impressions

1. Enterprise Tag Management
Tagging Beyond Your Website
Scott Price, Mgr. Software Engineering
&
Josh Goodwin, CTO

2. Tagging Beyond Your Website
 Users interact with your brand in different ways and on
different devices. Understanding the differences is key
in delivering successful marketing campaigns and
conversions.
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3. The Problem
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4. The Problem
 Have to know questions ahead of
time
– Can’t be agile
 Making changes requires
resubmission AND upgrade
– Can add days/weeks to
process
 Tied to specific vendor
– Makes trying out new tools
difficult and slow
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5. The Solution: Ensighten!
 How does Ensighten help you solve these problems?
– Ensighten Mobile
– Manage analytics in real-time in your iOS and Android apps
– Ensighten Flash/Video
– Manage analytics in real-time for Flash videos and apps
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6. Ensighten Mobile Overview
 Manage analytics for iOS and Android Apps in real-time,
without going though code updates or the app approval
process.
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7. Ensighten Mobile Technical Details
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8. Ensighten Mobile Technical Details
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9. Ensighten Mobile Technical Details
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10. Ensighten Mobile Technical Details (cont’d)
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11. Ensighten Mobile Technical Details (cont’d)
Intimate knowledge of native platforms
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12. Ensighten Mobile Technical Details (cont’d)
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13. Ensighten Mobile Features
 Simple implementation
– One line of code for ALL platforms
 Intuitive UI for managing apps
– Point & Click and Drag & Drop
– Same UI for ALL platforms
 Test Mode
– Test on real hardware before going live
 Offline Support
– Capture data even when users aren’t online
 Vendor Agnostic
– OOTB templates available for Google, Omniture, webtrends
etc…
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14. Ensighten Mobile Examples
 Customer Examples
 Demo Time!
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15. Enterprise Tag Management
Thank You!