Presented at Midwest KM Symposium by Madison Jaronski (Senior Analyst at Enterprise Knowledge), the presentation, Let's Play! Gamifying KM to Increase Adoption, outlines Jaronski's approach to gamifying the conference as a whole while also offering a business case study where she and her team applied gamification concepts to promote buy-in and increase adoption of KM behaviors during a KM Strategy implementation.

1. MIDWEST KM SYMPOSIUM
Let’s Play! Gamifying KM to Increase Adoption
Friday August 9, 2019

2. MADISON JARONSKI
KNOWLEDGE MANAGEMENT SENIOR ANALYST
Areas of Focus:
Knowledge Management Strategy,
Human Capital Strategy,
and Gamification
@JaronskiMadi | @EKConsulting

3. Why did we gamify the conference?
@JaronskiMadi | @EKConsulting

4. GAME OBJECTIVES
0201
Promote
collaboration
between attendees,
presenters, and
conference content.
Win, duh!
@JaronskiMadi | @EKConsulting

5. GAME MATERIALS
• Personalized Game Card
• Challenge Cards
• Stars
@JaronskiMadi | @EKConsulting

7. GAME TIPS AND TRICKS
ü Form Alliances
ü Be stealthy
ü MAXIMIZE Points
@JaronskiMadi | @EKConsulting

8. CASE STUDY

9. The use of design and insights from games to
help develop knowledge and foster ability of
KM behaviors and processes.
GAMIFICATION FOR KM
Game Master Madison
Gamification is complementary to
Change Management efforts.
@JaronskiMadi | @EKConsulting

10. CHALLENGE:
Sometimes the client is not
as enthused about KM as
we are so to increase
adoption we use
gamification!
@JaronskiMadi | @EKConsulting

11. Client: Service Desk at a Federal Bank
Work: KM Strategy Implementation
Objective: Adopt KM solutions and
change behaviors through meaningful
incentives and game-based activities.
Goal: Respond to incidents faster
through improved knowledge capture
and findability.
GAMIFICATION CASE STUDY
Twitter Pitch
Educated Service Desk members on “What is
KM” and helped to achieve a common
understanding of what KM means for them.
Incident
Identification
Facilitated the collection of 47 incidents for the
Service Desk’s incident backlog.
Solving
Incidents
Promoted knowledge sharing via providing
a fun and collaborative alternative to
documentation. Service Desk teams
documented solutions to 8 incidents in 2.5
hours.
Back-to-Back
Drawing
A creative alternative to lecturing about why
documentation is necessary and beneficial for
critical processes.
@JaronskiMadi | @EKConsulting

12. @JaronskiMadi | @EKConsulting

13. 4 STEPS TO KICKSTART GAMIFICATION
BE AGILE. Start small. Identify a single process or behavior to target. Collaborate with your
user’s to develop a PoC and then validate and test the PoC. Do not be afraid to rework, retest, or
completely start fresh.
PLAY TO YOUR USER’S LEARNING STYLE. Take the time to create personas - especially when
utilizing gamification to increase adoption for a new process or to enhance organizational learning and
development. Personas help to identify trends, themes, and end users’ specific learning styles.
UNDERSTAND YOUR USER. Identifying and understanding a user’s motivations, frustrations, and
goals is critical to achieving meaningful gamification that garners acceptance and is capable of
generating value for end users.
KNOW YOUR USER’S ENVIRONMENT. Don’t miss the mark here! Be purposeful with your
implementation and make sure that you are integrating gamification into the end-users current system
or process.
@JaronskiMadi | @EKConsulting

14. WE’LL BE ANSWERING QUESTIONS NOW
Q A&
THANKS FOR LISTENING
Q & A SESSION

15. MADISON JARONSKI
KNOWLEDGE MANAGEMENT SENIOR ANALYST
@JaronskiMadi | @EKConsulting
THANK YOU!
267-885-9104
mjaronski@enterprise-knowledge.com