Takeaways from the PDMA’s Conference on Social Product Development and Co-Creation
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Takeaways from the PDMA’s Conference on Social Product Development and Co-Creation - Written by the confrence facilitator Mark Deck
![Event Overview (#CoCreatePDMA) The PDMA’s Conference on Social Product Development and Co-Creation brought together an unprecedented group of leading thinkers, makers and doers. This document provides a synthesis of the major themes and takeaways by conference chair, Mark Deck, leader of PRTM’s Enterprise Co-Creation Practice ,[object Object]](https://image.slidesharecdn.com/co-createpdmabfosverticalfinal-110817153557-phpapp01/85/takeaways-from-the-pdmas-conference-on-social-product-development-and-cocreation-1-320.jpg)
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Takeaways from the PDMA’s Conference on Social Product Development and Co-Creation
- 2. Developed in partnership with co-creation pioneer Local Motors with day one being hosted at their facility
- 3. Included keynote addresses by:
- 4. Chris Anderson, Wired Magazine
- 6. Jeremy Brown, Sense Worldwide
- 7. Toby Daniels, Crowdcentric and ThinkSocial.org Dale Dougherty, MAKE Magazine
- 10. KarimLakhani, and Michael Norton, HBS
- 13. Steve Paljieg, Kimberly Clark Huggies
- 15. MadsPurup, LEGO
- 16. VenkatRamaswamy, Author of The Power of Co-Creation
- 18. Jay Rogers, Local Motors
- 19. Roy Rosin, Intuit Labs
- 20. Evan Ritter, Crispin Porter + Bogusky
- 22. David ten Have, Ponoko
- 25. What Have We Learned About Drivers of Success in Social Product Development and Co-Creation?
- 27. Constrain options, avoid the “ultimate blank page” (Ponoko)
- 30. Set conditions: transformational or tactical? Align the expectations of your stakeholders (Sense)
- 32. Evolution of Beta-cup community – though initial attempt failed, the very act of reaching out to the broader community sparked action (Think Social)
- 33. Don’t ignore the last hurdle, keep in mind 1) Ideation vs Execution, 2) Goals vs Process, 3) Commitment & Resolve, 4) Agile & Iterative (Think Social)
- 35. Our goal is to facilitate the exchange of ideas among a loosely connected international community united through common interests and inspired by innovation and creative thought (Chris Anderson, UAVForge.net example)
- 36. Must allow long term sustainability of interaction (Ponoko)
- 37. Makers form local clubs, e.g. Hackerspaces, a shared physical space, a social environment based on shared ideas and values (Dale Dougherty)
- 38. Live and virtual engagement at KC Huggies through “Moms in Business Unite” conferences and online support group)
- 40. Catalog of digital product designs, catalog of materials, digital manufacturing hardware, global network of buyers (Ponoko Platform)
- 41. Play is how we personalize technology (Dale Dougherty)
- 42. Design tools are a part of the engagement platform (Makerbot)
- 46. Make people, artists, and designers feel like they are working together; little ideas grow when shared and worked together (Threadless)
- 48. Curation behind the scenes – run by a small passionate group doing blogger outreach, phone calls, tweets, daily Facebook interactions, email campaigns, press releases (Hallmark)
- 50. Wider context creates deeper expertise (Sense)
- 52. Incentives for participants: Financial, Recognition, Relationships, and Education (Think Social)
- 53. Need for Social Currency to reward/compensate, operate (e.g. gaming), validate, and manage (see bitcoin) (AMEX)
- 54. Participants are motivated differently relative to rewards – earners, gamers, savers, and dabblers (AMEX)