Mobile device management (MDM) provides the endpoint-focused processes and solutions for accelerating user productivity and device reliability. However, selecting an MDM platform that directly addresses an organization’s unique requirements and challenges can often be confusing given the diverse range of features and cost elements offered by competing solution providers. These slides from Steve Brasen, managing research director at leading IT analyst firm Enterprise Management Associates (EMA), reveal key results from the recently published EMA Radar™ on Mobile Device Management. In this side-by-side comparison of the 12 leading MDM platforms, solutions are empirically compared and graded against a broad range of measurements to objectively determine overall product strengths and cost efficiencies.

1. Steve Brasen
Enterprise Management Associates
Managing Research Director – Enterprise Mobile and Endpoint Management
Empowering a Mobile Workforce
An Objective Comparison of Leading Mobile Device Management Platforms
March 3, 2016

2. Today’s Presenter
Slide 2 © 2016 Enterprise Management Associates, Inc.
Steve Brasen – Managing Research Director
Steve's career at EMA follows 20 years of “in-the-trenches”
experience in IT systems support, engineering, and
management for high-technology, telecommunications, and
financial institutions. Steve's primary focus area at EMA is on
endpoint management topics including enterprise mobile
management, client lifecycle management, desktop
virtualization, and workspace management

3. Logistics for Today’s Webinar
Slide 3 © 2016 Enterprise Management Associates, Inc.
Questions
• An archived version of the event
recording will be available at
www.enterprisemanagement.com
• Log questions in the Q&A panel located
on the lower right corner of your screen
• Questions will be addressed during the
Q&A session of the event
Event recording

4. Steve Brasen
Enterprise Management Associates
Managing Research Director – Systems Management
Empowering a Mobile Workforce
An Objective Comparison of Leading Mobile Device Management Platforms
March 3, 2016

5. Agenda
Slide 5 © 2016 Enterprise Management Associates, Inc.
• Assessing the Enterprise Mobile
Management Market
• The Scope of Mobile Device
Management (MDM)
• Characteristics of a Preferred
Solution
• The EMA RADAR for Mobile
Device Management
• Special Recognition Awards

6. Assessing the Enterprise Mobile Management Market
• EMA segments Enterprise Mobile Management (EMM)
solutions into four distinct categories:
Slide 6 © 2016 Enterprise Management Associates, Inc.
• Mobile Device Management (MDM)
• Mobile Security Management (MSM)
• Bring-Your-Own-Device (BYOD) Management
• Mobile Application Management (MAM)

7. Assessing the Enterprise Mobile Management Market
Slide 7 © 2016 Enterprise Management Associates, Inc.
• EMA Radar Reports standardizes the evaluation of product sets in
specific management disciplines by comparing vendor and product
review elements in 5 distinct categories:
• Architecture and Integration
• Functionality
• Deployment and Administration
• Cost Advantage
• Vendor Strength

8. The Scope of Mobile Device Management
• MDM includes the critical
processes necessary to
ensure user devices are
able to optimally and
securely access and run
business resources without
compromising enterprise
requirements
Slide 8 © 2016 Enterprise Management Associates, Inc.

9. Characteristics of a Preferred Solution
• Architecture and Integration
• Centralized management console
• Broad heterogeneous support
• Highly scalable
• Internal integration across platform
• External integration with third-party
management solutions
• Unified endpoint management
Slide 9 © 2016 Enterprise Management Associates, Inc.

10. Characteristics of a Preferred Solution
• Functionality
Slide 10 © 2016 Enterprise Management Associates, Inc.
• Key device-centric management
features include:
 Asset Management
 Device Provisioning
 Endpoint Configuration
 Problem Remediation
 Endpoint Security and Compliance

11. Characteristics of a Preferred Solution
• Deployment and Administration
• Infrastructure complexity
• Agent deployments
• Intuitive console interface
• Role-based management
• Vendor platform support
• Vendor support for user
community
Slide 11 © 2016 Enterprise Management Associates, Inc.

12. Characteristics of a Preferred Solution
• Cost Advantage
Slide 12 © 2016 Enterprise Management Associates, Inc.
• Pricing models should be easy to
understand
 subscription vs. perpetual licenses
 “per user” vs. “per device”
• Minimal infrastructure requirements
• Modular and integrated
• Maintenance included or minimal cost

13. Characteristics of a Preferred Solution
Slide 13 © 2016 Enterprise Management Associates, Inc.
• Vendor Strength
• Vendor and product set should have long-term viability.
 Financially strong
 Reinvests in research and
development
• Extensive partnerships
 Market channels
 Strategic development
• Strong vision and strategy
• Market credibility

14. The EMA RADAR Report for Mobile Device Management
• EMA MDM RADAR Evaluation Process
• Develop list of critical MDM features and capabilities
• Establish KPIs
Slide 14 © 2016 Enterprise Management Associates, Inc.
VALUE
• Determine Qualifying capabilities
• Identify candidates
• Submit questionnaire to candidates
• More than 150 points of
comparison
• Vet responses to ensure accuracy
• Conduct customer interviews
• Analyze and score results

15. The EMA RADAR Report for Mobile Device Management
• Feature Eligibility
• Features must have been generally available with the
solution set at the time of the evaluation
• Features must have been self-contained within the
included package sets
• Features must have been clearly documented in
publically available resources (such as user manuals or
technical papers) for verification
Slide 15 © 2016 Enterprise Management Associates, Inc.

16. The EMA RADAR Report for Mobile Device Management
• Financial Evaluation
• Cost elements include:
 License or subscription costs
 Any additional hardware or software infrastructure costs
 Maintenance costs
Slide 16 © 2016 Enterprise Management Associates, Inc.
Small Business Medium Business Large Business
Short-Term
100 users
(140 devices)
Over 3 years
1,000 users
(1,400 devices)
Over 3 years
10,000 users
(14,000 devices)
Over 3 years
Long-Term
100 users
(140 devices)
Over 7 years
1,000 users
(1,400 devices)
Over 7 years
10,000 users
(14,000 devices)
Over 7 years

17. The EMA RADAR Report for Mobile Device Management
Slide 17 © 2016 Enterprise Management Associates, Inc.
• EMA MDM RADAR Report
market landscape chart
• Solution Impact combines
scores for Functionality and
Architecture & Integration
• Deployment Cost Efficiency
combines scores for Cost
Advantage and Deployment
and Administration
• Vendor Strength is
represented by the size of
each bubble

18. The EMA RADAR Report for Mobile Device Management
Slide 18 © 2016 Enterprise Management Associates, Inc.
• MDM Value Leaders
• Citrix
• IBM
• MobileIron
• SOTI
• VMware/AirWatch
• MDM Strong Value
• CA Technologies
• HEAT Software
• JAMF Software
• Kaseya
• LANDESK
• ManageEngine (Zoho)
• Sophos

19. Special Recognition Awards
Slide 19 © 2016 Enterprise Management Associates, Inc.
• Special recognition awards
identify vendors that deliver
a specific area of strength
and/or unique areas of
innovation

20. Slide 20 © 2016 Enterprise Management Associates, Inc.
EMA Radar ™ for MDM Now Available
Learn more & access report at
www.enterprisemanagement.com/research