Social Media Strategy - Social Media Campaign 2013 for 6th Street Yogurt
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Enterprise social media conducted a campaign for 6th street yogurt on May 3rd 2013. The social media strategy highlighted the importance of looking at social media campaign beyond creating a buzz, and how it can be a cost-effective social media marketing tool for businesses.
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Social Media Strategy - Social Media Campaign 2013 for 6th Street Yogurt
- 1. Social media case study: #WhatMakesColabaDifferent For 6th Street Yogurt
- 2. Client Brief • Create awareness about the new store launch • Generate footfall at the new store • To sample the product
- 3. Campaign approach • To create a campaign named #WhatMakesColabaDifferent which would run across Facebook and Twitter • To Create awareness among existing fans on Facebook using promotional updates • Create awareness among existing followers on Twitter using promotional tweets • To build a larger fan base on Facebook with the help of targeted Facebook ads • To build a larger follower base on twitter with the help of relevant #tags and keyword tracking to interact with them • To build a larger database by encouraging participation across Facebook and Twitter • Give away online coupons to participants to generated larger footfall at the new store and encourage Product Sampling
- 4. About campaign Campaign Name: #WhatMakesColabaDifferent Incentive: Free yogurt coupons Duration: May 3rd - May 9th, 2013
- 5. Facebook application • An interactive application was created where in fans were asked to answer a simple question i.e #WhatMakesColabaDifferent • All the participants were asked to give their contact details and click on the download coupon button to claim their free yogurt • Interactive posts were used throughout the week to attract the existing fans • Facebook ads were created and optimised to attract new fans
- 11. Online coupon Participants were given online coupons to claim their free yogurt
- 12. Twitter • Keyword tracking used to reach out to the target audience • Hashtags were used to attract new fans
- 13. Screenshots of Twitter responses
- 14. Screenshots of Twitter responses
- 15. Screenshots of Twitter responses
- 16. Screenshots of Twitter responses
- 17. Screenshots of Twitter responses
- 18. Results Campaign duration: May 3rd – May 9th 2013 - 1800+ Unique users interacted with 6SY’s Facebook and Twitter profiles - 81 New followers on Twitter - 1.5 k new fans on Facebook - 43.6 k Reach on Twitter - 946.2 k Impressions on Facebook - 2.2k total Interactions - 122 Total Coupons downloaded - 288 Mentions on Twitter