As marketing campaigns have evolved from mildly to highly important during the 20th century, and as they are constantly adapting and changing every single day, it comes as no surprise that today, the most important media battles are waged on social media channels. With the rise of Myspace, Facebook, and especially Twitter and Linkedin, the face of marketing has changed, and the importance of a well-rounded and thoroughly thought-out social media campaign is more obvious than ever before.

1. As marketing campaigns have evolved from mildly to highly important during the 20th century, and as they are constantly
adapting and changing every single day, it comes as no surprise that today, the most important media battles are waged on social
media channels. With the rise of Myspace, Facebook, and especially Twitter and Linkedin, the face of marketing has changed,
and the importance of a well-rounded and thoroughly thought-out social media campaign is more obvious than ever before. No
serious company dare miss out on the possibilities, and as the impact of social media grows, so does the creativity of marketers,
who come up with more and more thrilling and engaging ways to interact with their followers, thus turning them from fans into
consumers. Read More Entrepreneurship Life – Best Social Media Campaigns

2. A Joke Meets a Good Offer
Several years ago, Guinness Beer made an April Fool’s Day poster that
advertized their famous dark beer – but the twist was that the beer
was white and the foam dark, quite the opposite of the world-famous
stout. Keeping the message light and funny, the campaign became
memorable and inspired several subsequent ones, including last
year’s Virgin and Samuel Adams adverts. Read More
Entrepreneurship Life – Best Social Media Campaigns

3. Fashion + Music = Individual Appeal
The most important thing about social media is that they allow personalization and individuality that are
easier to obtain than in real life. A great example came from Urban Decay’s Coachella campaign – this
cosmetics brand started a contest for their users to create the best look for the music festival and post their
creations on Pinterest. Read More Entrepreneurship Life – Best Social Media Campaigns

4. Shared Appetite
People love the food/sweets industry and
can’t seem to get enough of how good the
products look on pictures and videos.
Therefore, this industry is famous for
including their consumers into viral
campaigns and trends, from Ben & Jerry’s
ice cream to Coca Cola. Last year witnessed
brands like Oreo and Domino’s getting
popular on the Internet. Read More
Entrepreneurship Life – Best Social Media
Campaigns

5. Celebrity Endorsement for Free
When you have hundreds of famous
people at one place, it means that
there are numerous options for
promotions and brand recognition.
However, what Ellen DeGeneres did at
the 2014 Oscars was unheard of – she
managed to fit a dozen celebrities into
one photo, including Kevin Spacey’s
grin and Julia Roberts’ floating head
Read More Entrepreneurship Life –
Best Social Media Campaigns

6. The Impact
As the majority of modern
customers use the Internet and social
media, it’s only natural for famous
brands to turn to viral campaigns and
online marketing strategies. When you
take a look at this infographic,
detailing a week in the life of a brand
on social media, it is clear that their
impact is growing on a daily
basis Read More Entrepreneurship
Life – Best Social Media Campaigns

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