Product portfolio. Go to Market. Distribution channels. ⚡ What to do after you reach your product-market fit? Learn all about the product strategies, and how to properly execute them!

1. PRODUCT STRATEGY
Early adopters Conservatives
STRATEGY TO CROSS THE CHASM
Pragmatics
chasm
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TO WIN THE MARKET

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10. HOW CAN WE PROVIDE
ASPIRING DEVELOPERS WITH
THE RESOURCES THEY NEED
TO GROW AND LEARN?

14. Eliminate Raise
Reduce

16. A number of customers have purchased
Customers are happy: using the product,
reluctant to give it up, realized promised
benefits, intend to expand usage, low churn

22. ●
●
●
●
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24. Unit of value
●
●

30. Virality factor
decreases
Acquisition
costs increase
Ratings
decrease

34. Anticipate the saturation instant

35. P1 P2 P3 P4
Pool
P1 P2 P3 P4 P5 P6
And constantly evolve your product
organization
Feature teams Pool organization Squads with several
reporting layers

36. Product value
Customer
expectation
Product value

44. Don’t focus too much
on stars & cash cows
Don’t keep pets
for too long
Don’t cling to
question marks

45. Trust & support each other
Talk to each other
Passionate
Create milestones & track progress
Understand risks & adjust

47. 2. Lead by being willing to learn from your team
4. Connect a team to the impact of their work
6. Build prototypes
8. Mix designers and engineers
10. Be bold

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