Break free from relying on marketing best practice to old problems. Learn the 5 principles of Agile Marketing and attack the marketing issues right now

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FIVE PRINCIPLES
OF AGILE MARKETING
Problem Identification
Experiment fast using ‘sprints’ – short bursts of
activity in which you generate lots of small
ideas. But stay focused on organization KPIs
to avoid losing sight.
How to find and fix your marketing problems in real-time.
Move from waterfall to small iterations
PRINCIPLE #1
Prioritize the Problem
There’s no shortage of things to solve but
don’t tackle every problem. Throw maximum
resources at your BIGGEST problem first.
PRINCIPLE #3
Fail Fast, Learn Fast
Iteration, not perfection. Have lots of ideas,
test them quickly, monitor the results and
make relevant decisions to prevent future
problems.
79% of surveyed customers believe, that the biggest benefit of
using the EPiServer platform is the empowerment of their
marketing team to create and publish content.
Source: TechValidate survey of 56 users of EPiServer TVID: A95-5F9-F05
Read the full Agile Marketing eBook
www.episerver.com/agile-marketing
PRINCIPLE #5
Build a Great ‘MarkOps’ Team
Build a marketing operation with culture
transparency. Establish a clear goal and give
your team the power to execute.
PRINCIPLE #4
Be Adaptable
Scott Brinker of Chiefmartec.com says ‘Shift
happens. When Plan A becomes Plan B you
need to embrace and benefit from change
instead of fighting it.’
PRINCIPLE #2
79%